App Marketing - AppCentric

Creative Insights: Team Wins, Adobe Fallout, and Mastering Seasonality in App Marketing

In this episode of AppCentric, we dive into the latest trends shaping creative app marketing strategies. Join us as we celebrate recent wins and navigate challenges faced by our Creative Design Services CDS). We’ll analyze the implications of Adobe's ongoing legal issues and share valuable insights on avoiding UX pitfalls similar to those experienced by Sonos. Additionally, we explore advanced strategies for maximizing seasonal campaigns in the NFL and Premier League, as well as the evolving role of AI in crafting compelling copy for app marketing. Tune in for expert insights and actionable takeaways that can elevate your app marketing game! * * * * * * * * * * * * * * * ** Let's Connect ** 👉🏻⁠⁠ ⁠LinkedIn⁠⁠ [https://www.linkedin.com/company/consultmyapp/] 👉🏻⁠ ⁠⁠⁠⁠Website⁠ [https://www.consultmyapp.com?utm_source=spotify&utm_medium=podcast&utm_campaign=ep1-s2-podcast&utm_id=appcentric] 👉🏻⁠⁠ ⁠⁠Sign up to our newsletter⁠⁠⁠ [https://www.consultmyapp.com/newsletter-sign-up?utm_source=spotify&utm_medium=podcast&utm_campaign=ep1-s2-podcast&utm_id=appcentric] Join our community of forward-thinking app marketers. Subscribe now to receive the latest insights on app marketing strategies and sustainable growth tactics directly to your inbox!

Is ASA Really a Friend? Rethinking App Store Acquisition in 2024

The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's (CMA) in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi. The team delve into the latest trends and challenges in User Acquisition (UA) touching on topics such as Apple Search Ads (ASA) recent shift and how that affects marketers plus much more. * * * * * * * * * * * * * * * ** Let's Connect ** 👉🏻⁠ ⁠LinkedIn⁠ [https://www.linkedin.com/company/consultmyapp/] 👉🏻⁠ ⁠⁠⁠Website [https://www.consultmyapp.com?utm_source=spotify&utm_medium=podcast&utm_campaign=ep1-s2-podcast&utm_id=appcentric] 👉🏻⁠⁠ ⁠Sign up to our newsletter⁠⁠ [https://www.consultmyapp.com/newsletter-sign-up?utm_source=spotify&utm_medium=podcast&utm_campaign=ep1-s2-podcast&utm_id=appcentric] Join our community of forward-thinking app marketers. Subscribe now to receive the latest insights on app marketing strategies and sustainable growth tactics directly to your inbox!

Powering Personalized Product Experiences With Server-Driven UI

Product is the new marketing, but what happens when product is potentially as individualized as marketing should be? In this captivating podcast, Auto Trader UK’s [https://www.autotrader.co.uk/] Principal Software Engineer, Jimmy Ray [https://www.linkedin.com/in/jimmyrayuk/], with a background in game development and psychology behavior, unveils the secrets behind Auto Trader’s groundbreaking approach to personalized product experiences. Autotrader's pivotal role in the UK automotive industry, connecting thousands of stakeholders and boasting 3.3 million unique monthly app users, sets the stage for a discussion on treating each consumer as an individual amidst a sprawling ecosystem of dealers. Ray dives into Auto Trader's recent shift to a server-driven UI platform, empowering dynamic content adjustments based on user behavior and campaigns and driving real-time feedback and enhancements. The results? A revitalized app, heightened development efficiency, and deeper user engagement, all while empowering teams and benefitting dealership partners. Listen in for Ray’s advice on making the shift to server-driven UI, and download the Sustainable Growth Handbook for tangible tips on pairing product and marketing to drive personalized experiences and profitable growth. CHAPTER TIMESTAMPS 00:00 - Intro 02:25 - Using data to inform strategy 08:24 - A different app experience for different users 24:31 - Advice on building a server-driven UI 27:40 - Sustainable growth Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 ⁠Twitter⁠ [https://twitter.com/consultmyapp] 👉🏻 ⁠LinkedIn [https://www.linkedin.com/company/consultmyapp/] 👉🏻 ⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnU5MGpHQnRoT0ZPS0NaQzdVVnlxZjJ3dXZ6UXxBQ3Jtc0trSDVqcHZKNmJHSXQ3SUlhVW91aTlSSEMxemRlWWpqdHdKeU1SUl82d0pBZllJWUlGbjdndjFaQnhBYi0zR1Z1bUZHdFhOLUZFTXVmaTNGcHR0bEJPYjV6QmtDTXBOd1U5OTRXbG9vbG96aUh4NWNBRQ&q=https%3A%2F%2Fwww.mobilegrove.com%2F&v=N7DYTrrXQPM]Website⁠ [https://www.consultmyapp.com/?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast] Join our community of forward-thinking app marketers to receive the latest insights on app marketing strategies and sustainable growth tactics directly to your inbox - ⁠Subscribe Now⁠ [https://www.consultmyapp.com/newsletter-sign-up?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast]

The Dynamic Data Strategy Behind Sustainable Growth

Step into the world of marketing strategy with Carolyn Bao [https://www.linkedin.com/in/carolynbao/], VP of Marketing at AppsFlyer [https://www.appsflyer.com/], as she delves into the intersection of data and decision-making with our host, Peggy Anne Salz. Inspired by Yuval Harari's "Sapiens," Carolyn shares captivating insights into how humans, like monkeys, weigh risk and reward—hinting at the primal instincts guiding our marketing choices. From reimagining attribution to championing the power of in-product analytics, Carolyn's dynamic perspective offers actionable advice for navigating the complexities of modern marketing. Join us for a whirlwind tour through the fast-paced realm of data-driven decision-making, and download the CMA Sustainable Growth Handbook for detailed insights into creating a consistent, holistic, and centralized data strategy.  CHAPTER TIMESTAMPS 00:00 - Intro 01:05 - Using data to inform the big picture 08:56 - Powering a 360 view 16:42 - Creating a cohesive tech stack  18:51 - What to really pay attention to  * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 ⁠Twitter⁠ [https://twitter.com/consultmyapp] 👉🏻 ⁠LinkedIn [https://www.linkedin.com/company/consultmyapp/] 👉🏻 ⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnU5MGpHQnRoT0ZPS0NaQzdVVnlxZjJ3dXZ6UXxBQ3Jtc0trSDVqcHZKNmJHSXQ3SUlhVW91aTlSSEMxemRlWWpqdHdKeU1SUl82d0pBZllJWUlGbjdndjFaQnhBYi0zR1Z1bUZHdFhOLUZFTXVmaTNGcHR0bEJPYjV6QmtDTXBOd1U5OTRXbG9vbG96aUh4NWNBRQ&q=https%3A%2F%2Fwww.mobilegrove.com%2F&v=N7DYTrrXQPM]Website⁠ [https://www.consultmyapp.com/?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast] Join our community of forward-thinking app marketers to receive the latest insights on app marketing strategies and sustainable growth tactics directly to your inbox - ⁠Subscribe Now⁠ [https://www.consultmyapp.com/newsletter-sign-up?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast]

Extract The Most Value From Your Data With Product-Led Growth

Understanding your customers’ behaviors is not just a key to a seamless end-to-end customer journey, but also a direct path to growth. However, achieving this understanding requires a single source of truth shared by all teams in an organization. Collaboration is the key in today's market, and maximizing every dollar spent means combining product and marketing. It's a truth Mixpanel [https://mixpanel.com/] bakes into its brand DNA. Amy Hsuan [https://www.linkedin.com/in/amyhsuan/], SVP of Global Customer & People Experience at Mixpanel—a powerful real-time analytics platform—joins our hosts Peggy Anne Salz and Ryoma Nelson [https://www.linkedin.com/in/ryomanelson/], Managing Director at ConsultMyApp [https://www.consultmyapp.com/?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast], to share how the company extracts the most value from its data with an unsiloed approach. She reveals how the brand's internal restructuring evolved its customer-centric capabilities, how Mixpanel employs product-led acquisition to power sustainable growth, and the one small step an organization can take now to make the most out of their data. * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 ⁠Twitter⁠ [https://twitter.com/consultmyapp] 👉🏻 ⁠LinkedIn [https://www.linkedin.com/company/consultmyapp/] 👉🏻 ⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnU5MGpHQnRoT0ZPS0NaQzdVVnlxZjJ3dXZ6UXxBQ3Jtc0trSDVqcHZKNmJHSXQ3SUlhVW91aTlSSEMxemRlWWpqdHdKeU1SUl82d0pBZllJWUlGbjdndjFaQnhBYi0zR1Z1bUZHdFhOLUZFTXVmaTNGcHR0bEJPYjV6QmtDTXBOd1U5OTRXbG9vbG96aUh4NWNBRQ&q=https%3A%2F%2Fwww.mobilegrove.com%2F&v=N7DYTrrXQPM]Website⁠ [https://www.consultmyapp.com/?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast] Join our community of forward-thinking app marketers to receive the latest insights on app marketing strategies and sustainable growth tactics directly to your inbox - ⁠Subscribe Now⁠ [https://www.consultmyapp.com/newsletter-sign-up?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast]