Behind the Hype

ALYSS

ALYSS is maverick musician, producer, and visual artist weaving together tribal beats, electronic vibes, and ethereal soul into a sound that's all her own and has led her to collaborations with big names like Abbey Road Studios and the London Contemporary Orchestra.  Last year, her song 'Pyramid' blew up on the Spotify Viral Charts and TikTok, racking up over 20 million streams.  www.alysshz.com www.massive.fan

Jacob Lee

Jacob Lee is an Australia-based singer and songwriter, who has clocked over 210 million Spotify streams and more than a quarter of a billion YouTube views as an independent artist.  He’s released 3 EPs and 6 full-length studio albums helping him amass a following of more than 1.2 million people across his socials and has just wrapped his headline tour of Europe where he did 25 shows in 17 countries.  Jacob is also a serial entrepreneur who holds the title of being the first NFT musician in Australia, a cause he is furthering with his Web3 company, Lowly Labs.

Sammy Arriaga

Sammy Arriaga is a unique figure in country music. Born in Miami, steeped in Cuban heritage, and now calling Nashville home, Sammy blends his influences into classic country storytelling with seductive Cuban rhythms. His distinct style has seen him clock over 50 million streams and a following of more than half-a-million fans across the web.  As an artist breaking barriers in country music, Sammy is testament to the importance of staying true to oneself in an industry often focused on competition, comparisons and algorithms.  Sammy's trailblazing spirit also extends into the digital realm, where he's championed digital collectibles and generated over $900,000 in primary and secondary sales on his projects.  His journey, beginning with the brave decision to abandon university and venture to Nashville on a leap of faith, is a testament to his belief in always betting on himself. https://sammyarriaga.xyz/home https://www.massive.fan/

Violetta Zironi

Violetta Zironi is a singer, songwriter and actress from Italy. After being signed to a major label as a teenager & wowing audiences around Europe, she has since emerged as a critically acclaimed independent artist renowned for her timeless tunes and global festival appearances. 2022 was a game-changer for Violetta, diving into the music NFT world and releasing what became the best-selling music NFT collection by a female singer-songwriter globally. Violetta talks to us about how close she came to quitting music, the famous TV role she's thankful she just missed out on, and her new life in Nashville, Tennessee. www.violettazironi.com