Brand IRL

#20: Reimaging a Product Launch with Ommegang's Growler Store Pop Up

Episode 20: Ommegang Brewery transformed their new product launch into a week long plus experience that resonated with New Yorkers looking for Nirvana. Did the Growler Store drive brand loyalty or was it just another craft beer experience? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Brewery OmmegangGold N Fish MarketingThe Growler StoreEpic Promo...

#19: From URL to IRL: How Macy's and Facebook Brought Holiday Cheer to D2C Businesses

Episode 19: Facebook & Macy's collaborated on an instore popup shop that gave over 100 small direct to consumer businesses exposure and IRL reach for the holidays. Did they bring holiday cheer to business owners and shoppers alike or did the Grinch steal Christmas? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Facebook Market at Macy'sGeorge P....

#18: Facebook Goes Offline to Show They Don't Sell Your Information

Episode 18: Facebook launched a holiday pop up to combat the scrutiny and answer concerns offline around the tech giant selling your information to third-party companies. Did Facebook put holiday cheer and brand loyalty back into their users? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Facebook's Privacy Pop-Up: https://www.wired.com/story/facebo...

#17: Vending Experiential Happiness - 3 Activations Mixing Brand with Innovation

Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to promote their products. Did they vend a successful experiential brand activation or were they forced to pack it up early? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. __Links:Epic Pro...

#16: Breaking Bread at Club Fed - The Art of Storytelling with Dave's Killer Bread

Episode 16: Dave's Killer Bread has an origin story that started behind bars. So when they opened up a prison-themed sandwich shop in a luxury district of Toronto, it was an opportunity to immerse their guests in a life-changing lunch of second chances. Did Club Fed achieve its mission? Or is it getting sent to solitary? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. If you're a...