Bridge to Bharath

Episode 1: 50% Tariffs Just Made India More Inevitable

In the opening episode of Bridge to Bharath, cohost Siva Bala Narayanan unpacks the headlines about 50% U.S. tariffs on Indian goods—and why they actually make India more essential, not less. Through a housing market analogy, he explains how short-term turbulence creates long-term opportunities. You’ll hear why India is the “high-value property” in today’s global economy, backed by four key forces: * Geopolitics: India’s unique position as everyone’s partner * Supply Chains: the shift from “China+1” to “India+Many” * Workforce: frugal innovation that scales globally * Infrastructure: leapfrogging in digital payments, logistics, and renewable energy Siva also outlines three proven strategies companies are using to win in India: Global Hub, Innovation Partnership, and Market Laboratory. Tariffs aren’t a stop sign—they’re a starter’s pistol. The companies that act now will secure the best positions before the crowd rushes back. Stay tuned for Episode 2, where Manjunath explores how India’s digital ecosystem is changing the game for global businesses. Subscribe to the Bridge to Bharath miniseries for a practical playbook on exploring, entering, and growing in India.

Bridge to Bharath: When Smart Money Makes Dumb Mistakes in India

Why do some of the world’s smartest companies fail in India while others thrive? In this kickoff episode of Bridge to Bharath, hosts Siva Bala Narayanan and Manjunath explore the paradox of India entry through real stories: a German manufacturer’s €2.3M failure versus Schibsted, Micron, and HubSpot’s rapid success. We introduce the six-part miniseries that will walk you from “Should we even consider India?” to “How do we scale successfully here?” Expect candid lessons, case studies, and a practical playbook for navigating India without the million-dollar mistakes. 🎧 Episode highlights: * Why India punishes assumptions and rewards preparation * Case studies: TechMotor vs. Schibsted, Micron, and HubSpot * The India paradox—and why this podcast exists Subscribe now to learn how to build your bridge to India—with confidence, clarity, and credibility.