Confessions of a Marketer

On this episode, we have https://www.linkedin.com/in/robynjohnsonaz/, host of the https://www.linkedin.com/company/marketplaceblueprint/ podcast and a world renowned Amazon Consultant and expert. Amazon is ever-present but can be a mystery. We learn about Robyn’s background, and then dig into how she thinks marketing on Amazon has changed for 2021, how COVID pushed brands to use Amazon, and how a retailer can prepare for using Amazon. Plus, Robyn demystifies how Amazon’s search and paid algorithms work and shares the keys to navigating fulfillment by Amazon. Then, we gaze into the future.  Links of interest: https://www.merchantwords.com/  https://www.helium10.com/ https://www.semrush.com/news/sellerly-split-testing/

On the latest episode, we have https://www.linkedin.com/in/chris-dickey-6619b712/, founder and CEO of https://visably.com/, in to talk about multi-channel marketing for search. We find out all about Visably and moving the goal line from “How do I improve my website’s ranking in search?” to “How do I improve my brand’s ranking in search?” Plus, we learn why brand-owned websites are at such a disadvantage compared to ecommerce and media companies when it comes to search, and we find out how a brand can stack the search engine results pages. We pack lots more into this interview.

On this episode, we continue our two-part discussion about taking on a new role as a marketing leader. Joining me are https://www.linkedin.com/in/iamjoshmartin/ and https://www.linkedin.com/in/ausehbritt. This time, we learn about the mentors Josh and Auseh turn to for advice--and we hear about the Slack communities Auseh uses actively. We also get a look at what the first 30-60 days were like in their new roles. Did they have a specific plan? And how did that work out? We find out. Gong // chorus We also shift the discussion to B2B sales and what it takes to succeed. Then we round out the two parts by learning what it was like finding a new role in these strange times. And they share advice for listeners who are also in search of the next thing. A great way to start off the new year! Links to things we discussed: https://www.linkedin.com/in/mattheinz (host of the Slack channel Auseh mentioned) https://www.chorus.ai/ https://www.gong.io/

On this episode, we start a two-part discussion about taking on a new role as a marketing leader. Joining me are https://www.linkedin.com/in/iamjoshmartin/, Executive Vice President of Marketing at https://www.decisionlens.com/, and https://www.linkedin.com/in/ausehbritt, Vice President of Growth Marketing at https://terminus.com/. They both joined their companies in 2020. Josh has been on a few times before talking about product marketing. Auseh is here for the first time.  We discuss what it was like onboarding during Covid--the challenges, what worked well, and what (if anything) they would do differently. Plus, we look into the kind of training their new companies offered and what they did to prepare for their roles. To wrap up this episode, we chat about the biggest challenges they faced at their new companies. Great chat with two great marketers.

We have a bit of a change of pace for this episode. Back on episode 171, ten episodes ago in the long-ago days of early November, Leslie Zane and I were chatting as we got ready to record. And just as I hit the record button, she asked me a question. I’d heard it before, but never really answered it. So, here on this special episode, we share that short discussion. This one won’t take long. Before you know it, you’ll be back to your holiday festivities. Enjoy the chat.