Educating Homebuyers.

Navigate Housing with Confidence

Buying a home today can feel overwhelming, especially with higher rates, limited inventory, and constant market headlines. In this episode of Educating Homebuyers, Brady sits down with realtor Micole Chapman to talk about how buyers can navigate today’s housing market with confidence. Micole shares her inspiring story of becoming a single mom, rebuilding her life through real estate, and growing a referral-based business centered around relationships, education, and trust. Together, Brady and Micole break down what buyers should actually expect during the process, from buyer consultations and inspections to payment expectations, hidden costs, and staying confident in today’s market. Whether you’re a first-time buyer, planning your next move, or just trying to better understand the market, this episode is packed with practical advice and real conversations. CHAPTERS 00:00 Intro 00:48 Micole Chapman’s Story 02:58 Why She Chose Real Estate 04:07 How Social Media Built Her Business 05:36 Why Referrals Matter 06:57 Helping Clients Through Life Changes 09:18 What Happens During a Buyer Consultation 11:16 Hidden Costs Buyers Forget About 13:48 Setting Realistic Payment Expectations 15:31 How Realtors Get Paid 17:36 Building a Real Estate Team 20:02 Balancing Real Estate and Family Life 22:56 Using Social Media to Stay Relevant 25:47 Why Relationships Matter in Real Estate 26:40 Final Thoughts

Real Bought Remax?! | With Tim Scheib

Most real estate agents are chasing deals. Very few are building a brand that actually brings the business to them. In this episode of Educating Homebuyers, we sit down with a Des Moines real estate agent who’s done exactly that. We break down what’s actually working right now in today’s market, how buyers should be thinking about interest rates, and what agents need to be doing if they want to stand out. If you’re thinking about buying a home or you're in real estate and want to grow your business, this episode is packed with real, practical insight. ⏱️ Chapters 00:00 – Intro 00:33 – Why most agents struggle to stand out 01:12 – Getting started in real estate (and early success) 02:36 – How to win FSBO conversations 04:13 – Why content + education builds trust 04:41 – The easiest way to generate opportunities (new construction strategy) 07:24 – Why understanding the market actually matters 08:09 – What’s really driving interest rates right now 10:23 – Why timing the market doesn’t work 12:08 – The right way to think about buying in today’s market 14:56 – Why people will still move (regardless of rates) 17:18 – First-time homebuyers: what’s changed 18:28 – Why expectations are hurting buyers 20:49 – How to structure a home buying game plan 21:56 – The real reason affordability feels harder today 23:18 – What’s actually happening with inventory 25:07 – Why you need to control what you can control 26:45 – The hidden danger of easy debt 28:22 – Does content actually generate business? 31:16 – Why content builds trust (even if it doesn’t create leads) 33:15 – Stop overthinking content 35:35 – Simple content ideas that actually work 36:29 – Final thoughts + where to connect

How to Turn Social Media Into Real Estate Clients feat. Mariah Kooyman

Most realtors are posting content… but not getting clients. So what’s missing? In this episode of Educating Homebuyers, we break down how social media actually turns into real estate business. From listing videos to local content, personal branding, and consistency, this conversation dives into what works, what doesn’t, and how to stand out in a crowded market. We also talk about how strong marketing can directly lead to accepted offers, why local content is outperforming traditional real estate posts, and how today’s buyers are finding agents in completely different ways than even a few years ago. If you’re a realtor, business owner, or someone trying to grow through social media, this episode will give you a real blueprint. Chapters: 00:00 Intro 00:33 Meet today’s guest 01:35 Growing up around real estate 02:56 How she got into the business 04:05 Using marketing and broadcasting in real estate 04:59 Best social media platforms for realtors 05:39 Why local content is outperforming everything else 06:19 How community content creates real clients 08:08 Working with a family real estate team 09:48 What the Des Moines market looks like right now 12:08 Why buyers move when they are ready 12:24 Why preapproval matters before house hunting 14:31 Local lender vs online lender 16:25 The marketing strategy that sold a $2M property fast 17:41 How targeted ads actually work 18:15 How realtors are using AI today 19:14 How AI is changing how people find agents 21:17 Where to follow and connect

The Truth About Home Insurance w/ Ale Hernandez

Buying a home is one of the biggest financial decisions you’ll ever make… but most people overlook one of the most important pieces of the puzzle: insurance. In this episode of Educating Homebuyers, we sit down with a bilingual insurance broker who’s helping families and business owners make smarter, more informed decisions when it comes to protecting what matters most. From breaking down confusing policies to helping clients truly understand their coverage, this conversation is all about clarity, transparency, and confidence — the same things every homebuyer deserves. If you’ve ever felt unsure about your insurance (or just picked the cheapest option), this episode is going to change the way you think. CHAPTERS 0:00 Welcome to Educating Homebuyers 0:33 Guest Introduction 1:10 How He Got Started in Insurance 3:00 Why Insurance is So Misunderstood 5:45 Common Mistakes Homeowners Make 8:20 What Coverage Actually Matters 11:30 How to Shop Insurance the Right Way 14:10 Bilingual Advantage & Serving More Families 16:40 Working with Homebuyers & Lenders 19:30 Building Trust with Clients 22:15 Advice for First-Time Homebuyers 25:10 Final Thoughts & Takeaways 📲 CONNECT WITH ALE Instagram: @alehernandez (Add any other links if applicable) 📲 CONNECT WITH BRADY HAYE Instagram: https://www.instagram.com/bradyhayemortgageteam [https://www.instagram.com/bradyhayemortgageteam] TikTok: https://www.tiktok.com/@bradyhayemortgageteam [https://www.tiktok.com/@bradyhayemortgageteam] YouTube: https://www.youtube.com/@bradyhayemortgageteam [https://www.youtube.com/@bradyhayemortgageteam] If you’re thinking about buying or refinancing, my goal is simple: 👉 Help you feel informed, educated, and comfortable every step of the way.

How Luis Solis Built “Loans with Luis” | The Key Mortgage Group Culture

Buying a home can feel overwhelming, especially if you don’t have someone in your corner guiding you through the process. In this episode of Educating Homebuyers, Brady sits down with Des Moines mortgage lender Luis Solis to talk about how he built his personal brand “Loans with Luis” and why relationships and culture are the foundation of a great mortgage experience. Luis shares how he entered the mortgage industry with no prior real estate background, what he learned navigating one of the most challenging housing markets in recent history, and how focusing on people instead of transactions helped him build a growing business. They also discuss the culture inside Key Mortgage Group, the transition to Atlantic Coast Mortgage, and how technology, communication, and teamwork help create a better experience for homebuyers and real estate partners. If you're thinking about buying a home, working in real estate, or simply curious how the mortgage process works, this episode offers valuable insight from professionals who live it every day. Follow Luis Solis Instagram https://instagram.com/_loanswithluis [https://instagram.com/_loanswithluis] Be sure to follow Luis for mortgage tips, social media content, and behind-the-scenes looks at the homebuying process. Connect with Brady Apply for a mortgage https://teambhaye.com [https://teambhaye.com] Follow Brady Instagram: https://instagram.com/bradyhaye [https://instagram.com/bradyhaye] YouTube: https://youtube.com/@bradyhaye [https://youtube.com/@bradyhaye] ⏱️ YouTube Chapters 0:00 Intro 0:33 Meet Luis Solis 2:04 How Luis Got Into the Mortgage Industry 4:23 Starting a Mortgage Career in a Tough Market 6:06 Controlling What You Can in Real Estate 7:29 Creating a Better Client Experience 9:28 The Culture Inside Key Mortgage Group 11:55 Transition to Atlantic Coast Mortgage 16:15 Technology and Systems in the Mortgage Process 17:32 How Luis Built “Loans with Luis” on Social Media 20:32 Why Most Mortgage Content Doesn’t Work 23:21 The Right Way to Create Real Estate Content 26:06 Sharing Client Stories vs Just Sold Posts 28:29 Why Relationships Matter in Mortgage Lending 29:24 Final Thoughts