62 - Understanding the Non-Linear Buyer Journey: A New Approach to Marketing with Forget The Funnel's Georgiana Laudi

62 - Understanding the Non-Linear Buyer Journey: A New Approach to Marketing with Forget The Funnel's Georgiana Laudi

Your host, Alex Shevelenko, talks with the Co-Founder and Chief Strategist of Forget The Funnel, Georgiana Laudi. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to customers throughout their entire journey. Georgiana emphasizes the importance of product marketing, operationalizing customer insights, and adopting a customer-centric approach to build meaningful, lasting relationships and drive better business outcomes. To learn more about Georgiana's work, click HERE [https://forgetthefunnel.com/] and HERE [https://www.linkedin.com/in/georgianalaudi/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.relayto.com/podcast-guest]. To learn more about RELAYTO, visit https://relayto.com/ [https://relayto.com/]

61 - Navigating the Evolving Landscape of Content Marketing: Insights on AI, Video, and Audience Engagement with Dental Claim Support's Pamela Wilson

Your host, Alex Shevelenko, talks with the CMO of Dental Claim Support, the Author of Master Content Marketing, and Master Content Strategy, Pamela Wilson. Pamela discusses the evolving landscape of content marketing, emphasizing the impact of AI advancements. She highlights the necessity of human oversight to maintain content quality and authenticity. Pamela explores strategies for engaging different audience segments, the importance of video content, and the changing behavior of B2B buyers using AI tools for research. She also addresses the challenge of maintaining high-quality content amidst the prevalence of low-quality, AI-generated material, advocating for thoughtful, trust-building content. To learn more about Pamela's work, click HERE [https://www.dentalclaimsupport.com/], HERE [https://www.pamelawilson.com/], and HERE [https://www.linkedin.com/in/pamelaiwilson/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.relayto.com/podcast-guest]. To learn more about RELAYTO, visit https://relayto.com/ [https://relayto.com/]

60 - From Soldiers to Savvy Savers: Transforming Financial Planning for Military Families with First Command Financial Services' Kellie Richter

Your host, Alex Shevelenko, talks with the EVP, Chief Marketing and Client Experience Officer of First Command Financial Services, Kellie Richter. Kellie discusses the company's mission to support military families in achieving financial security. She highlights the importance of client experience, emphasizing clarity, consistency, and control. She also discusses the unique financial challenges faced by military families and the role of military spouses in financial decision-making. Kellie underscores the connection between employee and client experience, and First Command's commitment to community service and personalized financial coaching for military families. To learn more about Kellie's work, click HERE [https://www.firstcommand.com/] and HERE [https://www.linkedin.com/in/kellierichter/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.relayto.com/podcast-guest]. To learn more about RELAYTO, visit https://relayto.com/ [https://relayto.com/]

59 - Positioning vs. Branding: Understanding the Key Differences for Business Success with Cunningham Collective's Andy Cunningham

Your host, Alex Shevelenko, talks with the Founder and President of Cunningham Collective, Andy Cunningham. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market position. The discussion covers the distinction between positioning and branding, the challenges of a saturated market, and the significance of emotional connections in customer and employee engagement. Andy also highlights the role of leadership and strategic thinking in successful positioning. To learn more about Andy's work, click HERE [https://www.cunninghamcollective.com/] and HERE [https://www.linkedin.com/in/andreacunningham/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.relayto.com/podcast-guest]. To learn more about RELAYTO, visit https://relayto.com/ [https://relayto.com/]

58 - The Neuroscience of Marketing: Understanding Consumer Behavior for Better Results with Roger Dooley

Your host, Alex Shevelenko, talks with the Keynote Speaker, Author, and Friction Hunter, Roger Dooley. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He explores how trust, transparency, and intuitive design can foster better customer relationships and employee engagement. Roger highlights the significance of leveraging behavioral science principles, motion in user interfaces, and continuous feedback to create memorable and effective experiences. To learn more about Roger's work, click HERE [https://www.rogerdooley.com/] and HERE [https://www.linkedin.com/in/dooley/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.relayto.com/podcast-guest]. To learn more about RELAYTO, visit https://relayto.com/ [https://relayto.com/]