Mastermind Advisor Podcast

Successful Systems & Processes for Growth with Michael Mezheritskiy

We’re excited to return with a new series featuring advisors around the country. We’ll spend time discussing their business and processes, and learn from their successes and failures. Today we welcome on Michael Mezheritskiy of Milestone Asset Management Group in Connecticut to learn more about what’s behind his growth from a solo shop to now having four offices.  From the importance of consistent marketing to the power of tax-centric planning, Michael discusses the pivotal decisions and tools that propelled his firm to new heights. Whether you're a solo practitioner or part of a larger firm, this episode is packed with valuable takeaways for any financial advisor looking to scale their business. Here’s some of what we discuss in this episode: 0:00 – Intro  0:52 – Background on Michael’s business 2:13 – Solo to four offices 5:23 – His appointment process 11:05 – Systems  14:07 – Follow-up process 19:41 – What would he do differently?   Featured Takeaway: "It takes about four to five months to kind of get into a groove and actually start creating some sort of a pipeline."   About our guest: https://milestoneamg.com/team/michael-mezheritskiy/ [https://milestoneamg.com/team/michael-mezheritskiy/] Mastermind Advisor Website: https://mastermindadvisor.com/ [https://mastermindadvisor.com/] Watch us on YouTube: https://bit.ly/3r1gBK1 [https://bit.ly/3r1gBK1]

Marketing That’s Working Right Now

You have to be good at closing virtually and good at closing in person, but you first have to be able to get in front of people and that’s what we’ll help you with in this episode. That’s the biggest problem many advisors have right now and webinars and seminars are still a trusted way to accomplish that.  It’s not just about the numbers when you run these events, and we'll underscore the essentiality of quality over quantity when it comes to appointments and leads, the perfect ad spend for webinars, and the art of nurturing leads before they attend. Here is some of what we’ll cover in this episode: * Results we’ve seen this year and what the expectations should be for your marketing. * Having the right mindset with this system. * Why we don’t think you need to spend a bunch of money on ads. * What we’ve found that works when structuring your seminars and webinars. * Breaking down the cost per registrant. * Picking the right location for seminars.    Featured Takeaway: "I think for the most part, you can't feed yourself if you don't get in front of people. Right. And that's, that's the first problem that most advisors have."   Mastermind Advisor Website: https://mastermindadvisor.com/ [https://mastermindadvisor.com/] Watch us on YouTube: https://bit.ly/3r1gBK1 [https://bit.ly/3r1gBK1]

5 Things Destroying Your Facebook Ads

Just look at the numbers. In 2022 alone, Facebook generated nearly $114 billion in advertising revenue [https://www.statista.com/statistics/544001/facebooks-advertising-revenue-worldwide-usa/#:~:text=In%202022%2C%20Facebook%20generated%20nearly,of%20the%20global%20ad%20revenue.] and that’s expected to grow over the next few years. With that much money pouring into the social media platform, it’s obviously an effective solution for many companies. However, like any other tool, it needs to be used effectively to yield the desired results.  This topic came to mind because we were in a Facebook group recently and read a few comments about what you should and shouldn’t be doing with Facebook ads. Sure, that person might be getting plenty of leads from the ads, but they probably aren’t qualified. We’ve seen this play out over and over so we’re going to spend this episode talking about how to get someone through the funnel – from the lead to the appointment on your calendar – with the quality you’re looking for. e.   Here is some of what we’ll cover in this episode: * One of the biggest places people screw up is by not using interests in targeting. * How to use Facebook lead forms effectively.  * It’s easy to copy ads that bigger companies are using, but make sure you’re careful about who you’re copying. * Why you need to be utilizing the Pixel on your site. * Crafting the right copy and using a strong image to get people’s attention.   Featured Takeaway: "I'd say the majority of Facebook is e-commerce ads, I don't think the majority of it is people trying to fill their seminars, so it's a little different."   Mastermind Advisor Website: https://mastermindadvisor.com/ [https://mastermindadvisor.com/] Watch us on YouTube: https://bit.ly/3r1gBK1 [https://bit.ly/3r1gBK1]

How Well Do You Know Your Closing Numbers?

We decided on this topic after hearing from a few advisors following our last episode who told us they were struggling some with their own numbers. It’s easy to put the blame on ourselves for not closing as many of the leads, but sometimes it’s other factors like the marketing we’re doing. The focus in this episode is on mastering marketing numbers and virtual closing strategies to bolster success rate, and we dive into the different aspects that matter most and discuss how advisors can leverage them to their advantage. Here is some of what we’ll cover in this episode: We want to understand and analyze marketing funnels, closing numbers, and ROI. The use of strategic tools such as RMD calculation or social security analysis is highlighted. These tools can help transform prospects into planning or annuity sales. The importance of providing value before asking for anything in return. The power of webinars to filter and qualify clients, emphasizing the role of transparency in marketing. Featured Takeaway: Marketing is one where you can't sleep on your numbers. There are some advisors that will spend a fortune, not realizing their overall return is not there, and it’s just because they think that it's performing well. And so it's key to pay attention to the numbers. That should dictate your judgment. Mastermind Advisor Website: https://mastermindadvisor.com/ [https://mastermindadvisor.com/] Watch us on YouTube: https://bit.ly/3r1gBK1 [https://bit.ly/3r1gBK1]

Overcoming the Smokescreens

Today we’re going to talk about the smokescreens or the objections that people have when it comes to online or virtual type of appointments we’re having. These can throw off or derail the relationship right off the bat if you aren’t prepared. Things will get easier as trust is built, but we want to talk about how to overcome these smokescreens and get past those initial appointments.   Featured Quote: "They're kind of vetting you. They're trying to determine whether or not they want to work with you." -Mastermind Advisor Marketing   Here is some of what we’ll cover in this episode: * What are smokescreens and why do prospects throw these up? * Ways to redirect and respond to the objections. * The importance of establishing trust and build a rapport with clients. * How you can harness technology to generate qualified leads and become more effective at closing.   If you  want to watch this episode, check out our YouTube channel for the video: https://www.youtube.com/@MasterMindAdvisor  [https://www.youtube.com/@MasterMindAdvisor]   Resources: Mastermind Advisor Website: https://mastermindadvisor.com [https://mastermindadvisor.com/ ]