Ep. 16 Google and Yahoo Email Marketing Requirement Changes Q1 2024 - Before You Send Your Next Email - Listen to This
With the changes to Google and Yahoo’s email marketing regulations in Q1 of 2024, we thought we would go through the steps and share how to implement the changes for you and/or your clients.
Having a custom domain is the best way to ensure your emails are being delivered to the inboxes of your community. So let’s dive in!
How do you know if this info relates to you:
You use an email marketing platform such as Flodesk, ActiveCampaign, MailChimp, Convertkit, etcetera to communicate with your audience AND are at risk of sending 5,000+ emails in any given 24hour period. -Think you don’t? Growing your business, and even with a small list if a few emails go out, it’s easy to meet this threshold.
WHEN:
They are non-specific. They are saying February but full changes across all accounts should be in early April. Our suggestion is to act now
HOW:
4 things you need:
1. Email Marketing Platform
* Flodesk [https://flodesk.com/c/D2P712]
* ActiveCampaign [https://www.activecampaign.com/]
* Mailchimp [https://mailchimp.com/]
* ConvertKit [https://convertkit.com/]
2. Custom Domain (you don’t need to have a website to have a domain)
* GoDaddy [https://www.godaddy.com/]
* NameCheap [https://www.namecheap.com/]
* Bluehost [https://www.bluehost.com/]
3. Custom Domain Email
* Gsuite [https://workspace.google.com/lp/business/?utm_source=google&utm_medium=cpc&utm_campaign=na-US-all-en-dr-bkws-all-all-trial-e-dr-1707446&utm_content=text-ad-none-any-DEV_c-CRE_658969970601-ADGP_Hybrid%20%7C%20BKWS%20-%20EXA%20%7C%20Txt-G%20Suite-Core-KWID_43700076441559552-kwd-7564271891&utm_term=KW_g%20suite-ST_g%20suite&gad_source=1&gclid=Cj0KCQiAoKeuBhCoARIsAB4WxtcKWzGOd_7Yg5EOd6CSYJ-hN7Mqcqo_7YlQ91_OAgUXHU_NCyJ6v_YaAvZfEALw_wcB&gclsrc=aw.ds]
* Through your domain provider
* Outlook/microsoft 365
4. A place for your audience to unsubscribe with one click (most providers have this built in) + bonus if you give them a way to manage preferences
If you need more:
Untilize these platforms for even more info
* Facebook groups for your email marketing platform
* YouTube
* Your email marketing website FAQ
* Podcasts (heyyyy you’re here!)
It’s so much easier that you realize!
Resources Mentioned:
* Email Marketing providers: We love Flodesk [https://flodesk.com/c/D2P712], but ActiveCampaign [https://www.activecampaign.com/], Mailchimp [https://mailchimp.com/], and ConvertKit [https://convertkit.com/] are also great.
* Domain providers: GoDaddy [https://www.godaddy.com/], NameCheap [https://www.namecheap.com/], or BlueHost [https://www.bluehost.com/] (All three of these have great customer service)
* Additionally, to get a GSuite [https://workspace.google.com/lp/business/?utm_source=google&utm_medium=cpc&utm_campaign=na-US-all-en-dr-bkws-all-all-trial-e-dr-1707446&utm_content=text-ad-none-any-DEV_c-CRE_658969970601-ADGP_Hybrid%20%7C%20BKWS%20-%20EXA%20%7C%20Txt-G%20Suite-Core-KWID_43700076441559552-kwd-7564271891&utm_term=KW_g%20suite-ST_g%20suite&gad_source=1&gclid=Cj0KCQiAoKeuBhCoARIsAB4WxtcKWzGOd_7Yg5EOd6CSYJ-hN7Mqcqo_7YlQ91_OAgUXHU_NCyJ6v_YaAvZfEALw_wcB&gclsrc=aw.ds] account where your email can come from your domain
* Lastly, we found THIS YouTube Video [https://www.youtube.com/watch?v=ERrAW6YIiZk&t=244s] where he gives kind of a bandaid option if you or your client doesn’t want to do a domain yet. However, it seems like that’s just a temporary fix and a domain will be needed over time.
Learn more about the Next Level VA program [http://www.yourvalab.com/]
Get connected with one of our VAs, email us at yourvalab@gmail.com
Join the conversation in the Next Level VA Community group on Facebook HERE [https://www.facebook.com/groups/yvalcommunity]!
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