Sales Talk Show

“What’s Next for Sales Pros in the Snow & Ice Industry?”

NEW EPISODE — Live from the Landscape Ontario Snowposium! Welcome to The Sales Talk Show—a platform dedicated to supporting both seasoned sales professionals and the next generation of up-and-coming talent in the service industry. We're here to bridge the gap between theory and practice, blending education with real-world experience to bring you insights you won’t find in any textbook. In this special live episode from the Snowposium in Toronto, Ontario, Canada, we’re joined by an incredible lineup of industry friends and professionals to talk about what’s new, what’s changing, and what’s working right now for salespeople and business owners in the snow and ice management world. We’re digging into:  - Proven best practices for high-performing sales teams  - How to navigate a shifting industry landscape with confidence  - The tools and trends shaping the future of snow and ice services  - And what it really takes to stay competitive — and profitable — year-round This episode is packed with real talk and real takeaways you can bring back to your team and start using today.Whether you’re building a sales process from scratch or looking to sharpen your edge, this episode is your go-to guide for what’s next in the snow and ice game. Brought to you by Metal Pless, in partnership with Landscape Ontario Horticultural Trades Association and the Snow & Ice Management Association (SIMA). To Follow, Listen, or Watch past episodes, visit: LinkedIn: @salestalkshow | YouTube: @salestalkshow | Spotify: @salestalkshow | Apple: @salestalkshow

The Art of Getting New Customers & Keeping the Ones You Have

In this powerful episode of the Sales Talk Show, we dive deep into one of the most important topics in the landscape and snow industry: how to grow your customer base and keep your current clients loyal for the long haul. Join us as we explore the key strategies behind building a strong personal brand as a sales professional, earning and maintaining trust with your clients, and creating long-term, profitable relationships.  Listen in as we shares real-world insights on:  - Defining and communicating your personal sales brand - Building trust through authenticity and consistency - The real value of networking—and how to do it right - Strategies to close and extend deals for multi-year contracts - Relationship-building that drives referrals and repeat business Whether you’re in the field or in the office, this episode is packed with actionable insight. Tune in now and take your customer relationships to the next level! Real Talk with Real Experience from sales and business leaders Bill Butts [https://www.linkedin.com/in/ACoAAAEt83wBJfW9Hl4HOPBV7-rGmCWLt_tSfUc] and David Lammers [https://www.linkedin.com/in/ACoAAAQH4EMB20nTbjxxtNru9H7d7eI1AQJ3WjI] who will leave you with solid practical take-aways that you will be able to use both personally and professionally in your everyday life! Brought to you by Metal Pless [https://www.linkedin.com/company/m%C3%A9tal-pless/] and our partners Landscape Ontario Horticultural Trades Association [https://www.linkedin.com/company/landscape-ontario/] and Snow & Ice Management Association [https://www.linkedin.com/company/simasnow/]

Live from the SIMA Show Floor! “Professionalize the Process: How Sales Teams Can Level Up Their Game”

Is your sales team selling with precision — or just winging it? In this special live episode from the SIMA Symposium, we’re joined by Scott Lesak from Kasel Rocks Landscape Co. to dig into what it really means to professionalize your sales process. We’re talking: Pre-qualification that actually qualifies Smarter estimating + job costing that doesn’t burn profits Knowing when (and how) to negotiate confidently Highlighting the key mindset shift: "Selling is a process, not a personality"If you want your team to sell smarter — not just harder — don’t miss this one. Tune in now and level up your sales game!Real Talk with Real Experience from sales and business leaders Bill Butts [https://www.linkedin.com/in/bill-butts-9387636/] and David Lammers [https://www.linkedin.com/in/davidlammers/] who will leave you with solid practical take-aways that you will be able to use both personally and professionally in your everyday life!Brought to you by Metal Pless [https://www.linkedin.com/company/m%C3%A9tal-pless/] and our partners Landscape Ontario Horticultural Trades Association [https://www.linkedin.com/company/landscape-ontario/] and Snow & Ice Management Association [https://www.linkedin.com/company/simasnow/] #SalesTalkShow #SIMA2025 #SalesLeadership #SalesProcess #LivePodcast #SnowAndIce #ProfessionalSelling

Fishing for Sales Success: The Patience Required for Scaling, Building Strong Teams, and Growing Revenue with special guest Steve Wheatcroft

n this episode of Sales Talk Show, we’re joined by the incredibly successful Steve Wheatcroft, a seasoned entrepreneur who’s mastered the art of growing businesses and developing systems that scale. Steve shares his remarkable journey of scaling his company, successfully selling it, and continuing his role as an advisor. For those considering an exit strategy, this conversation is filled with invaluable lessons on making your business ready for sale and how to transition smoothly afterward. Throughout the episode, Steve highlights the critical importance of having an operations team that’s not only in sync with sales but is also equipped to handle the growth you’re planning. He dives into the strategic steps he took to build a robust operations team capable of supporting new sales and expansion. But it’s not all about systems and scaling—Steve also offers some unique perspectives on the patience required in sales. Using a compelling analogy, he compares sales to fishing: the importance of finding the right “spot,” choosing the right “tackle,” and understanding that success doesn’t always happen right away. It’s a process that requires persistence, refinement, and sometimes going back to the drawing board with a different approach. Tune in to Episode 13 of Sales Talk Show for these game-changing insights that will help you grow, scale, and stay persistent in your sales journey!

Addressing Common Sales Challenges – Real Answers to Your Questions

In Episode 12, we’re tackling the real sales challenges YOU face! Thanks to your feedback and questions, we’re diving deep into the most common hurdles that sales professionals encounter every day. Whether it’s overcoming objections, refining your pitch, or managing customer relationships, we’ve got actionable solutions and expert insights to help you level up your sales game. This episode is packed with answers to YOUR burning questions. We’ll share strategies that you can immediately apply to drive better results and grow your success. Keep the feedback coming—your input shapes future episodes, and we’re here to ensure that every show gives you the tools and tips you need to succeed. Tune in to Episode 12 now and let’s break through those sales challenges together! Real Talk with Real Experience from sales and business leaders Bill Butts [https://www.linkedin.com/in/bill-butts-9387636/] and David Lammers [https://www.linkedin.com/in/davidlammers/] who will leave you with solid practical take-aways that you will be able to use both personally and professionally in your everyday life!Brought to you by Metal Pless [https://www.linkedin.com/company/m%C3%A9tal-pless/] and our partners Landscape Ontario Horticultural Trades Association [https://www.linkedin.com/company/landscape-ontario/] and Snow & Ice Management Association [https://www.linkedin.com/company/simasnow/]