Coverbild der Sendung The Edit by Engaged Creative

The Edit by Engaged Creative

Podcast von Engaged Creative

Englisch

Business

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Mehr The Edit by Engaged Creative

We’re Aimee and Sophie, co-founders of Engaged Creative, a creative marketing agency dedicated to helping wedding businesses thrive. This channel is your go-to destination for weekly podcast episodes packed with practical advice, industry trends, and marketing strategies tailored specifically for wedding vendors in Australia and around the world. Whether you're a bridal designer, boutique, venue, photographer, stylist, celebrant, florist, videographer, caterer, or any creative in the wedding space, this podcast is for you. 👉 Expect real talk, fresh ideas, and zero gatekeeping. 🎧 New episodes drop every Tuesday. ✨ About Engaged Creative: We help wedding brands grow with strategic marketing, content creation, and sales support that actually works. With years of experience in the industry, we understand the challenges vendors face and we’re here to make marketing feel easier, more effective, and aligned with your brand.

Alle Folgen

21 Folgen

Episode How Lovely Bride Built a Bridal Franchise on Transparency, Trust, and a Truly Local Touch | The Edit by Engaged Creative Ep.20 Cover

How Lovely Bride Built a Bridal Franchise on Transparency, Trust, and a Truly Local Touch | The Edit by Engaged Creative Ep.20

What does it actually take to build a bridal brand that lasts 16 years, spans 19 locations, and still feels personal in every single store? In this episode, Sophie sits down with Lanie, founder of Lovely Bride, to find out, right in the middle of NYC Bridal Market. We get into the franchise model she built from scratch (without investors), why she was one of the first boutiques to publish full catalogue pricing online, how she thinks about buying decisions and designer curation, and what she believes it truly takes for a bridal label to stand out right now. This conversation is packed with honest, practical insights for boutique owners, designers, and anyone building a brand in the wedding industry. Produced by Talkback Media info@talkbackmedia.com.au

29. Apr. 2026 - 18 min
Episode AI, Short Lead Times and a Saturated Market: What Every Wedding Vendor Needs to Hear Right Now | The Edit by Engaged Creative Ep.16 Cover

AI, Short Lead Times and a Saturated Market: What Every Wedding Vendor Needs to Hear Right Now | The Edit by Engaged Creative Ep.16

It is 2026 and the wedding industry is shifting fast. In this episode, Sophie and Aimee get into the marketing trends and predictions they are already seeing on the ground, the conversations they are having with clients, and what they are building into their own strategy at Engaged Creative this year. They cover the rise of AI as a search tool for couples planning their wedding and what that means for how vendors need to show up online. They talk about why storytelling and founder-led content is no longer optional. They dig into the booking timeline shift, with some vendors seeing lead times drop to as little as four or five months, and what that means for your marketing. And they get into the saturated middle market, why niching down is more important than ever, and why your content is probably not annoying your audience anywhere near as much as you think it is. This one is practical, honest, and packed with things you can actually apply to your business right now. Let's get into it. Produced by Talkback Media info@talkbackmedia.com.au

2. März 2026 - 22 min
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Ich liebe Podcasts, Hörbücher u. -spiele, Dokus usw. Hier habe ich genügend Auswahl. Macht 👍 weiter so

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