Coverbild der Sendung The Wedding Brief

The Wedding Brief

Podcast von Raquel Bickford & Alex Richardson

Englisch

Wissen​schaft & Techno​logie

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Mehr The Wedding Brief

Welcome to The Wedding Brief — your inside look at what’s really working in today’s wedding industry. Hosted by Raquel Bickford, founder of ROQUE Events, and Alex Richardson, destination wedding photographer and creative director, each episode is recorded right after their La Perle Legacy live coaching calls — bringing you fresh insights, real tools, and honest conversations from two pros still in the field.Whether you’re a planner, photographer, or filmmaker, this is your space to learn how to elevate your brand, attract high-end clients, and thrive creatively and financially in the modern wedding world.No fluff. No gatekeeping. Just real strategy, real results, and a whole lot of inspiration.

Alle Folgen

7 Folgen

Episode From “Unqualified” to Booked: Wins Inside the Legacy Community Cover

From “Unqualified” to Booked: Wins Inside the Legacy Community

In this episode, Raquel and Alex share fresh wins from inside the La Perle Legacy Membership and unpack what those wins really mean: clearer pricing, better conversions, and more confidence in how you show up. They talk about why “unqualified leads” aren’t always unqualified, how to guide couples through budgets with education (not pressure), and when it makes sense to refer inquiries out with kindness. They also dive into the planner's perspective on protecting the entire vendor team, including how to communicate with photographers and caterers so timelines stay smooth and the design gets captured the right way. Plus, they touch on what’s inspiring them for 2026: weddings that reflect the couple, not the trend cycle, and why being seen (even with smaller inquiries) is still a win. They close with a reminder that Legacy is more than ads: it’s strategy, conversion support, and an elevated community that helps you grow without the fluff.

23. Jan. 2026 - 37 min
Episode Text the Lead: The Missing Step in Your Sales Process Cover

Text the Lead: The Missing Step in Your Sales Process

Happy New Year. In this episode, Raquel and Alex kick off 2026 with fresh energy and real momentum from the Legacy community, including members seeing wins from running ads and actually implementing the tools. Raquel breaks down her “ghost-proof” sales flow from inquiry to booking, including why texting is the missing link, how to structure a pitch call without feeling salesy, and what to show on screen to build instant trust. Alex adds perspective from the photo side, sharing how paid strategies fill the seasonal gaps, why every inquiry needs a personalized approach, and what luxury really means right now: an effortless, honest experience. They also share details on upcoming La Perle Retreat dates and how retreats can help creatives build the kind of portfolio that sells in today’s market.

8. Jan. 2026 - 40 min
Episode ENGAGE! Santa Barbara Recap Cover

ENGAGE! Santa Barbara Recap

In this episode, Raquel and Alex recap their experience at ENGAGE!25 and unpack the conversations, shifts, and realities shaping the luxury wedding industry right now. They share key takeaways from being in the room with top planners, designers, and creatives, and reflect on what felt validating, what felt challenging, and where the industry is clearly heading. From evolving client expectations and the role of relationships to visibility, branding, and staying relevant in a rapidly changing market, this episode offers an honest look at what it takes to remain trusted, booked, and respected at the highest level. It’s a grounded, behind-the-scenes reflection for wedding professionals navigating growth, pressure, and opportunity in the seasons ahead.

17. Dez. 2025 - 31 min
Episode The Retreat Palm Springs Recap Cover

The Retreat Palm Springs Recap

Fresh off our Palm Springs retreat, we’re breaking down everything that made it unforgettable — from building real connections between planners and photographers to creating a new standard for styled education and content. In this episode, Raquel and Alex share behind-the-scenes stories from the retreat, the lessons that came out of the roundhouse discussions, and Elise Morgan’s perspective on how to strengthen relationships between planners, photographers, and videographers. We also dive into practical tools for creatives: • How to approach planners and venues with intention (not cold DMs). • How to warm up your leads and convert more inquiries into bookings. • The sales techniques that are actually working — from voice notes and Loom videos to quick follow-ups and vibe-check calls. • How to stop procrastinating and start building momentum now. We’re also announcing our next La Perle Retreat at Solage Calistoga in Napa Valley and a special Black Friday Legacy offer for new members. Listen in for honest insights, strategy, and inspiration for creatives ready to grow in community — not competition. 👉 Join the La Perle Legacy Membership for weekly live coaching, tools, and education.

17. Nov. 2025 - 47 min
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Ich liebe Podcasts, Hörbücher u. -spiele, Dokus usw. Hier habe ich genügend Auswahl. Macht 👍 weiter so

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