Beyond The Fold

Kate Massey: Why AI Won’t Replace Human-led Brand Experience

When Kate Massey joined Searchspring, now part of Athos Commerce, she wasn’t just selling software. She was helping shape the brand’s next chapter. In this episode of Beyond The Fold, Kate shares how she sustainably scaled a fast-growing tech company, turned testing into a growth engine, and helped hundreds of retailers optimise every click. From practical AI and product discovery to leadership lessons on trust and influence, we dive into why brand experience will always outlast automation — and what it takes to grow through change.

Mia Klitsas: How Moxie Changed Period Care Forever

When Mia Klitsas reimagined the humble tampon tin at 21, she didn’t just launch a product; she sparked a movement. In this episode, Mia shares how she built Moxie into one of Australia’s most progressive period care brands, growing a community of over 1.3 million TikTok followers without spending a cent on ads. From taking on industry giants to leading with values, we dive into the lessons behind bold branding, authentic connection, and reshaping conversations about women’s health.

Mark Baartse: Hard Truths Every Marketer Needs to Hear

What does it really take to grow in today’s e-commerce landscape? In this episode of Beyond the Fold, we sit down with Mark Baartse, one of Australia’s most respected CMOs and growth consultants, to unpack the uncomfortable truths marketers often avoid. From his early days as MSN global lead developer to steering major Aussie brands as CMO, Mark has seen every side of digital growth. He shares why most brands get “customer-centricity” wrong, why chasing ROAS through Google and Meta ads won’t save you, and how AI is set to disrupt marketing faster than most expect. If you want unfiltered insights on growth, customers, and what the next era of marketing demands, this conversation is one you can’t afford to miss.

Liliana Sanelli: The Woman Behind 2500+ Events and $50 Million Raised

Liliana Sanelli didn’t set out to build an events empire. But 18 years, 2,500 events, and $50M raised for charities later, she’s one of the most trusted names in the industry. From kitchen-table beginnings to global torch relays and high-stakes live sites, Liliana has mastered the art of turning moments into movements. In this episode, she shares how volunteering led her into events, why relationships and follow-up matter more than the party itself, and the strategies that help clients turn events into lasting impact. We also unpack the chaos behind major productions, the risks most people overlook, and what it really takes to lead with integrity in a high-pressure industry. We discuss surviving burnout, building legacy, and how purpose-driven strategy can turn one night into long-term momentum for brands, communities, and causes.

Beyond The Fold Trailer

Welcome to Beyond The Fold, a podcast about the moves that matter most in business.