Fight-or-Fl1ght

S2E24 Erick DeLeon | He Opened a Retail Store From Scratch: Genius?!

49 min · 14. maj 2026
episode S2E24 Erick DeLeon | He Opened a Retail Store From Scratch: Genius?! cover

Beskrivelse

WHO SELF FUNDS, PRODUCES, AND OPENS A BRICK AND MORTAR RETAIL STORE and expects to make money in today's market? Naive? Or transformative? You decide. Myles sits back down with Erick DeLeon, founder of Of The Lion in South Minneapolis. Erick is betting that authenticity, community, and curation will always beat convenience: You might just agree. They dig into the seismic shifts breaking retail, why fast fashion is losing to craft and character, the brands you need to know, and the Ice Cutters bandana story. Get in. Get active. Support Local. Stay REAL. This is Of The Lion. Connect with Erick: erik@ofthelion.shop [erik@ofthelion.shop] | (630) 742-2285 | @ofthelion

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58 episoder

episode S2E26 | Diego Ugalde — To Whom Much Is Given cover

S2E26 | Diego Ugalde — To Whom Much Is Given

He ran 500 missions.Nobody asked him who he was. Diego Ugalde gave fifteen years to Naval Special Warfare. Three wars. NATO partnerships. Hundreds of lives changed by the decisions he made in the dark. And when he walked away from all of it, he looked back at the whole thing: realized he had been a stranger to himself. This is NOT a war story. It IS what happens after. What it costs to give everything, and still not know the person doing the giving. What does it take to turn the mission inward? What happens when we explore "that" awakening: the crack? The moment plant medicine rearranged one's world view? Did the God Molecule show him a more "powerful peace"? Then there is Warriorside. From whom does storytelling heal? Why is sharing a story the most dangerous and necessary thing a person can do. Sit with that for a minute... As we sat, with the question underneath all of it. To whom much is given: what happens to the one who never stopped to receive? No conclusions here. Only the conversation. Draw what you need from it. -- WarriorSide.org — support, volunteer, donategivebutter.com/warriorside — contribute to veteran healinglinkedin.com/in/diegougalde — connect with Diego

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episode S2E25 | Why Are Some Products Beloved and Others Functionally Forgettable? | w/ Kevin Beard cover

S2E25 | Why Are Some Products Beloved and Others Functionally Forgettable? | w/ Kevin Beard

Some creatives iterate. The great ones innovate. So what's the difference? Is it mandate? Short-term profit grabs versus building something that lasts? Is it the people — designers who move culture versus those who mine it for trend cycles and move on? Kevin Beard has lived both sides. Four design careers. Olympic medals won in shoes he designed. A motorsports footwear brand built from nothing, sold to a Fortune 500. Now shaping the next generation at ArtCenter College of Design. In this episode we go deep on what separates beloved from forgettable — and why the answer has nothing to do with the product. In This Episode: * Why psychographics beat demographics every time * The moment the iPhone changed what design even means * How Nike and Apple lost their soul — and what that cost them * Piloti: building a brand from a culture, not a category * The future of craft, small-batch, and why imperfection is winning * Design education in the age of AI — what machines still can't touch Connect with Kevin Beard:LinkedIn: https://www.linkedin.com/in/kevin-beard [https://www.linkedin.com/in/kevin-beard]ArtCenter College of Design: https://www.artcenter.edu/ [https://www.artcenter.edu/]

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episode S2E23 | He Came Home From Vietnam. Nobody Asked If He Was Okay | Keith Cole cover

S2E23 | He Came Home From Vietnam. Nobody Asked If He Was Okay | Keith Cole

S2E23 | He Came Home From Vietnam. Nobody Asked If He Was Okay | Keith Cole He came home in 1967. No one asked. Somewhere after that, he lost his faith. Not dramatically. Not all at once. Just gone. And with it, everything else followed. Slowly. Quietly. The way things unravel when the anchor slips. He kept moving. Marines do. Built a career. Built a life. Until he couldn't hold it anymore. Keith Cole calls it the black box moment. I call it the thing nobody talks about until they have to. This conversation is that. Keith is a Vietnam veteran. Purple Heart. Marine. CPA. Author. And a man who found his way back through faith, humility, and a daily practice he built for the rest of us. His story is not unique. That is exactly the point. If you are carrying something you haven't named yet, press play. Connect with Keith:🌐 recoverybyfaith.com📖 Burnout: God's Recovery Plan📖 God's Recovery Plan: The Workbook Hosted by Myles Levin. New episodes every week.

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