Lead Gen in the Wild

2: The B2B Channel Playbook: Where to Spend, What to Track, and Why Your CRM Is Lying to You

► Eliminate the Guesswork With Our Free Marketing Budget Calculator: https://www.llamaleadgen.com/blog/marketing-budget-calculator/ In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Dominick Cabal, Director of Marketing at Llama Lead Gen, to break down how B2B marketers can build and manage an omnichannel strategy that actually drives revenue. Adam and Dom cover why CRM data is the only attribution source worth trusting, how to assign each channel its proper funnel role, and why AI SEO and GEO are becoming a necessary addition to the B2B marketing stack alongside paid search, LinkedIn, and email. 🔔 Subscribe to @llamaleadgen for practical B2B growth marketing strategies delivered straight to your feed. Here’s what we’ll cover in this episode: 00:07 Introduction and guest welcome: Dom Cabal, Director of Marketing at Llama Lead Gen 01:04 Best B2B channels: paid search, LinkedIn, and AI SEO/GEO entering the mix 02:12 Why omni-channel attribution is fundamentally messy across platforms 03:57 CRM as the single source of truth: Dom's two-pronged attribution framework 05:06 Using each channel for its specific funnel role, not for everything 25:27 Late-stage decision channels: review sites (G2, Capterra) and AI SEO 26:34 The case for email marketing as a top-three B2B conversion channel 28:05 The return of publisher direct buys and programmatic's decline 29:21 Full channel stack recommendation for a generic B2B brand 30:04 CRM hygiene as a non-negotiable foundation, not just another channel 🔗 Visit our podcast landing page for all episodes, and additional content: https://www.llamaleadgen.com/podcast/ 👉 More Episodes to Explore:Ep. 1: How to Justify Rising Marketing Costs to Your Leadership Team & Win Budget Conversations https://www.youtube.com/watch?v=BkvrG1-gSAs 🖥️ Unlock Expert Knowledge Anytime, Anywhere With Our Case Studies, and Marketing Resources: 1. Structured Reddit Engagement Turned Negative Brand Sentiment into 77k Views and AI Search Visibility [Case Study] https://www.llamaleadgen.com/case-studies/reddit-marketing-for-brand-sentiment-and-llm-visibility/ 2. Why Accurate ChatGPT Representation Wins B2B Deals Before a Landing Page Appears [Guide] https://www.llamaleadgen.com/blog/seo-for-chatgpt/ 3. CodeSignal Beat LinkedIn and Indeed for Top SEO Rankings in Technical Recruiting [Case Study] https://www.llamaleadgen.com/case-studies/saas-seo-case-study/ 4. How Healthread Built 2,350 Monthly Reddit Sessions and LLM Visibility with 10 Hours of Work Per Week [Case Study] https://www.llamaleadgen.com/case-studies/reddit-community-management/ 5. CodeSignal's Google Ads CPL Dropped from $1,000 to $135 Across a Two-Year Five-Campaign Strategy [Case Study] https://www.llamaleadgen.com/case-studies/google-ads/ 6. How Omnichannel Marketing Connects Paid Channels, CRM, and Physical Touchpoints for B2B Brands [Blog] https://www.llamaleadgen.com/blog/omnichannel-marketing-guide/ Connect With Llama Lead Gen:🌐 Website: https://www.llamaleadgen.com/ 🔈 Podcast: https://www.llamaleadgen.com/podcast/ 📁 Explore Llama Lead Gen's marketing case studies: https://www.llamaleadgen.com/case-studies/ 📞 Talk to a Llama (Free Discovery Call): https://www.llamaleadgen.com/talk-to-a-llama/ #B2BMarketing #MarketingPodcast #DemandGeneration #OmnichannelMarketing #GenerativeEngineOptimization #DigitalMarketing #PaidSearch #MarketingStrategy #LeadGeneration #B2BSaaS #CMO #GrowthMarketing #MarketingOps #RevenueMarketing #AIMarketing

1: How to Justify Rising Marketing Costs to Your Leadership Team & Win Budget Conversations

B2B marketers are getting squeezed: costs are up, budgets are flat, and leadership only cares about conversions. Adam Yaeger, Founder and CEO of Llama Lead Gen, reveals the 3 strategies that actually move the needle long-term. The real question isn't how much you're spending, it's whether your C-suite understands why.