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Are you tracking your audiences activity through to conversions? And do you know the areas that may be affecting a sale or conversion? If not, you may be wasting your marketing dollars. Here we discuss Conversion Tracking. What it is and how, when and where you can use it. Enjoy!

We are rolling out a new podcast series that focuses on the nitty gritty of digital marketing. Breaking through the hype and trope we’re all becoming accustomed to. There’s nothing wrong with buzzwords, they can neatly identify trends in the industry. However, when it comes to the practical application of effective digital marketing, we need a more rounded understanding of how to make it work for our businesses. This not only ensures a greater outcome, but will also save you time and money. Sometimes, a lot of money. Today, we’re talking ads and budgeting. One of the most common challenges businesses have is understanding the best way to utilise the set budget for their digital marketing activity. Here, we help you make the best decisions on splitting your budget for maximum efficacy.