Marketing That Actually Works

Companies and organizations looking for significant, rapid growth lean more towards growth marketing.

Are you providing both proactive and reactive customer service?

Algorithmic judgment is more efficient and effective than the human variation.

Once you hone in on who your “1,000 true fans” are, the next step is to develop messaging that speaks to them in ways that your direct and indirect competitors are not.

A predominant reliance on artificial intelligence could lead to significant downsides, such as the death of creativity and the rise of generic marketing.