Multifamily Media Network

How AI is Turning the Black Box of Property Tours into a Goldmine of Data

In this episode, Jake Cronin https://www.linkedin.com/in/jake-cronin/ [https://www.linkedin.com/in/jake-cronin/] , CEO of Siro https://www.linkedin.com/company/siro-ai/ [https://www.linkedin.com/company/siro-ai/] discusses how innovative AI-driven technology is transforming the multifamily leasing process. He highlights the importance of capturing in-person conversations, leveraging data for decision-making, and maintaining human connection in a tech-enabled industry. Chapters 00:00 Introduction and Context Setting 04:46 The Black Box of Leasing Tours 07:37 Importance of Tour to Lease Conversion 10:33 Leveraging Technology in Multifamily 13:40 How Siro Works in Practice 16:27 Addressing Concerns About Recording Conversations (from a prospect and leasing team perspective) 19:51 Data Privacy and Security Measures (PPI and InfoSec) 22:27 Enhancing Human Interaction with Technology 25:36 The Role of Face-to-Face Conversations 28:40 Centralization in Leasing Environments 31:50 Coaching and Gamification in Sales 34:45 Future of Early Adopters in the Industry 37:42 Closing Thoughts and Call to Action Siro is an AI platform that records, transcribes, and analyzes in-person leasing conversations — giving multifamily operators visibility into what actually happens on every tour. Leasing teams close more leases. Managers coach with evidence. Ops gets clean data across the portfolio. All without changing how your team works. Learn More: https://www.siro.ai/industry/multifamily?utm_campaign=39379067-FY26-Real%20Estate&utm_source=podcast-mikebrewer [https://www.siro.ai/industry/multifamily?utm_campaign=39379067-FY26-Real%20Estate&utm_source=podcast-mikebrewer] 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ [https://multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

RETCON 2026 - Recap

Mike Brewer recaps the key insights from the Retcon 2026 conference, focusing on AI, technology integration, and industry trends. He emphasizes reimagining workflows, managing AI agents, and the future of multifamily tech stacks. key topics - AI integration in multifamily industry - Reimagining workflows with technology - The future of property management systems - The concept of intelligence fabric in real estate - Managing AI agents effectively 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ [https://multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts! #retcon #multifamily #recap #conversationai #multifamilyAI #MMN

RETCON - 003 LIVE AT RETCON: The Hidden Mindset Trick That Keeps Data Clean

Justin Dilley and Eric Sharpe along side David Stifter https://www.linkedin.com/in/david-stifter-43625759/ [https://www.linkedin.com/in/david-stifter-43625759/] explore innovative approaches to real estate technology, including AI-driven invoice automation, the importance of customer-centric solutions, and the future of PropTech. Chapters 00:00 Introduction and Event Planning 01:18 The Concept of Rent Rollers 04:10 Transitioning from Ownership to Supplier 07:10 Identifying Problems in Accounts Payable 10:17 The Journey of Entrepreneurship 13:04 Navigating PropTech Challenges 16:21 Customer Experience and Internal Processes 19:01 Emerging Tools and Technologies in Real Estate #retcon #multifamily #PredicAP #ai #conversationai #multifamilyAI #MMN #MFWeekendUpdate

RETCON - 004 LIVE AT RETCON: From Black Boxes to Transparent Bots

Vijay Anand https://www.linkedin.com/in/vijayanandneo/ [https://www.linkedin.com/in/vijayanandneo/], VP of AI at MRI https://www.linkedin.com/company/mri-software-llc/ [https://www.linkedin.com/company/mri-software-llc/], discusses building trustworthy AI systems, and the importance of observability, governance, and open APIs in AI development. Learn how MRI leads with open, connected, and secure AI solutions to foster trust and innovation. Chapters 00:00 Introduction to AI in Real Estate 02:05 Building Trustworthy AI Systems 05:25 Common Missteps in AI Implementation 08:06 Understanding MRI's Open and Connected Systems 11:15 Designing Trustworthy AI by Design 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ [https://multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts! #retcon #multifamily #MRI #ai #conversationai #multifamilyAI #MMN #MFWeekendUpdate

RETCON-002 LIVE AT RETCON: AI's Secret Sauce for Leases

This episode features Jennifer Love https://www.linkedin.com/in/jennifer-love-studentmultifamilyhousing/ [https://www.linkedin.com/in/jennifer-love-studentmultifamilyhousing/] and Dan Smith https://www.linkedin.com/in/danielpaulsmith/ [https://www.linkedin.com/in/danielpaulsmith/] of VerbaFlo https://www.linkedin.com/company/verbaflo-ai/ [https://www.linkedin.com/company/verbaflo-ai/] discussing the transformative impact of AI in multifamily and student housing. They explore how conversational AI enhances resident engagement, streamlines operations, and prepares the leasing office for the future. Chapters 00:00 Introduction and Conference Insights 00:22 AI in Property Management 06:32 Challenges in Communication and Resident Engagement 12:08 The Role of Conversational AI 18:09 Future of Leasing Offices and Human Interaction 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ [https://multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts! #retcon #multifamily #verbaflo #ai #conversationai #leasing #multifamilyAI