Pricing Page unPacked

Pricing Page unPacked: Why Notion’s Pricing Works Better Than Most SaaS Companies

Notion has tens of millions of users. A huge chunk of them have never paid a dollar. And that's completely intentional. In our latest Pricing Page Unpacked episode, we dig into how Notion turned free personal users into an organic growth engine — and how that freemium model quietly spread the product across teams, departments, and entire organizations. We also get into the harder questions: • Is Notion AI priced correctly now that it's bundled into higher tiers? • What does margin pressure from AI mean for SaaS pricing broadly? • Is Notion leaving money on the table — or playing a longer game? One of the most thoughtful pricing pages in software. Here's what's behind it. For more information, catch us on https://www.willingnesstopay.com/

Pricing Package unPacked - Figma, AI Credits, and the Future of SaaS Pricing

In this episode of Pricing Page unPacked, we break down Figma’s pricing page and explore what its pricing strategy reveals about how the company wants to grow. We talk through Figma’s evolution from a simple design tool into a broader product suite with FigJam, Dev Mode, Slides, Sites, Make, and more. We also dig into how Figma’s seat structure works across designers, developers, and collaborators, and why that approach may be better for expansion than for new customer acquisition. We also get into one of the biggest pricing topics in SaaS right now: AI credits. We walk through how Figma is introducing AI-based packaging, why they are not fully enforcing limits yet, and what that means for cost control, user behavior, and the future of seat-based pricing. If you care about SaaS pricing, PLG, monetization, packaging strategy, or how AI is changing software business models, this episode is packed with practical insights. For more information, catch us on https://www.willingnesstopay.com/

Pricing Page unPacked - trailer

Stay tuned for episode 1 on April 28. For more information, catch us on https://www.willingnesstopay.com/