Queen City Spotlight

Mastering Social Media: Strategies to Elevate Your Brand's Online Presence

Welcome to Queen City Spotlight! In this episode, we sit down with Brittany Winfield of The Winfield Creative to discuss the evolution of social media and how she helps businesses leverage it for success.  Brittany shares her journey, valuable strategies for businesses, and the importance of building relationships online.  Learn about her unique approach to social media management, how to cultivate deeper connections with your followers, and her successful client transformations.  Tune in for practical tips and insightful advice that any small business owner can implement today. 00:00 Welcome and Introduction 00:08 Brittany's Journey into Social Media Management 00:58 How Brittany Helps Her Clients 02:01 Building Relationships on Social Media 05:09 Content Buckets and Strategies 12:28 Client Success Story 16:10 The Value of Followers and Engagement 19:59 Where to Find Brittany Online Brittany Winfield, a seasoned social media manager and mentor, is the visionary behind The Winfield Creative, a dynamic digital marketing agency, based in Burlington, Vermont. With a passion for cultivating online communities and crafting compelling brand narratives, Brittany empowers women-owned businesses to thrive in the digital landscape. Armed with years of experience in social media management, Brittany possesses a keen understanding of emerging trends and platforms, enabling her to devise innovative strategies tailored to each client's unique needs. As a mentor, she shares her expertise generously, guiding business owners to unlock content marketing solutions that speak to their target audience. Brittany's dedication to her craft and unwavering commitment to client success have earned her a reputation as a trusted industry leader. Whether she's crafting engaging content, analyzing metrics, or providing invaluable mentorship, Brittany Winfield is at the forefront of shaping the future of social media. For more details, visit The Winfield Creative at thewinfieldcreative.com [http://thewinfieldcreative.com] Listeners can book a meeting or learn more about social media mentorship at http://thewinfieldcreative.com This show is run due to the generosity of our amazing supporters: Amanda Grant of North Road Productions [https://northroadproductions.com/] Mike Lannen of Eternity [https://eternitymarketing.com/] Liisa Reimann of Two Eye Copy [https://twoeyecopy.com/] Celeste Hartwell of Ladies Social Group [https://LadiesSocialGroup.com]

Use AI in Your Business to Save Time and Money with Mike Lannen

Welcome to Queen City Spotlight – where we showcase Vermont's rich business community. In each episode we have candid conversations with our guests about the work they do, why they do it, and what they wish they'd known when they first got started.  Are you curious about where to get business advice?  Look no further, we’ve got you covered with business advice for small business owners whether you live in Vermont or not! On this episode of Queen City Spotlight, we have a fun conversation with Mike Lannen of Eternity, a web and digital marketing firm. We talk about reasons why AI is good, how to create an AI business plan…It is a little like taking an AI 101 class and learn about chatgpt ai! So get ready for AI school and learn how to leverage this tool to shave hours off your workload! Mike Lannen is the Founder of Eternity, a web and digital marketing firm in Burlington, Vermont. As an Eagle Scout, Mike is wholeheartedly committed to making the web a more user-friendly space. He takes pride in building close relationships with all of his clients while keeping a watchful eye on team culture and employee satisfaction. In his downtime, Mike cherishes moments spent with his loving wife and indulging in LEGO-building adventures with his two daughters. Additionally, Mike is deeply passionate about the world of smart homes and the ever-evolving realm of artificial intelligence. He also thrives with being Neurodivergent and having ADHD. Listeners can connect with Mike to learn more about ai or marketing for your business at: www.eternitymarketing.com This show is run due to the generosity of our amazing supporters: Amanda Grant of North Road Productions [https://northroadproductions.com/] Mike Lannen of Eternity [https://eternitymarketing.com/] Liisa Reimann of Two Eye Copy [https://twoeyecopy.com/] Celeste Hartwell of Divine Feminine Leaders [https://divinefeminineleaders.com/]®

3 Steps to Create Video Marketing Content with Amanda Grant

Welcome to Queen City Spotlight – where we showcase Vermont's rich business community. In each episode we have candid conversations with our guests about the work they do, why they do it, and what they wish they'd known when they first got started.  Are you curious about where to get business advice?  Look no further, we’ve got you covered with business advice for small business owners whether you live in Vermont or not! Today on our inaugural episode of Queen City Spotlight!  Today, we have a fun conversation with Amanda Grant of North Road Productions about how video marketing helps business. We talk about her 3 steps to create video marketing content that speaks to your audience as well as how to think about video marketing strategy.  You may want to take notes on this one!  It is chock full of tips for video marketing for business. Amanda Grant, the owner and creative force behind North Road Productions, specializes in elevating small businesses through strategic video content. Her expertise lies in creating cinematic video content that not only stands out but also communicates the essence of a business. Amanda's approach involves understanding each client's unique needs, offering tailored video strategies, and producing a wide range of video types that is not just content but a marketing tool for brand growth and audience engagement. For more details, visit [North Road Productions] (http://www.northroadproductions.com [http://www.northroadproductions.com]). Listeners can book a meeting or learn more about video strategy and production services at https://northroadproductions.com/ [https://northroadproductions.com/] This show is run due to the generosity of our amazing supporters: Amanda Grant of North Road Productions [https://northroadproductions.com/] Mike Lannen of Eternity [https://eternitymarketing.com/] Liisa Reimann of Two Eye Copy [https://twoeyecopy.com/] Celeste Hartwell of Divine Feminine Leaders [https://divinefeminineleaders.com/]