Results Based Marketing

#024 - THE FASTEST WAY TO SET YOUR AD SPEND ON FIRE 🔥 🚀

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/ In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the critical mistakes advertisers often make that can lead to significant financial losses. He emphasizes the importance of writing ads at an accessible comprehension level and warns against making marketing efforts too self-centered. Simeon highlights the consequences of poorly directed ads, such as leading potential customers to 404 error pages, which not only frustrates users but also redirects advertising dollars to competitors. Follow Simeon: www.youtube.com/@simeonjcryer www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au Timestamps: 00:00:00 - Introduction 00:01:02 - 10 Fatal Mistakes in Advertising 00:01:13 - 404 Errors and Missed Opportunities 00:02:06 - The Importance of Targeting and Expertise 00:03:00 - Understanding Your Market and Messaging 00:04:33 - The Call to Action: Clarity is Key 00:05:56 - Creative Elements: Avoiding Cheesy Stock Images 00:06:59 - The Buyer’s Perspective: It’s Not About You 00:07:42 - Testing and Measuring for Success 00:08:24 - Course Correction: Solving Roadblocks

#023 - A Complete Marketing Automation Strategy In just 10 minutes 📈 🤖

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/ In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the critical factors that can influence the performance of Facebook ads. He emphasizes the importance of understanding audience motivation, highlighting that people are often more driven to avoid pain than to seek pleasure. By framing advertising within a problem-solution context, marketers can better connect with their target audience. Simeon explains why Facebook is a preferred platform for advertising compared to LinkedIn, likening effective marketing to fishing with the right bait at the right time and place. The episode features a unique segment where Simeon takes on real-time business profiles submitted by listeners, offering immediate audit and recommendations. This week, he focuses on Sharon Bennett, an RTO owner specializing in leadership and professional development. Follow Simeon: www.youtube.com/@simeonjcryer www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au Timestamps: 00:00:00 - Introduction 00:00:31 - Welcome to Results-Based Marketing Podcast 00:00:52 - Simeon Cryer and Automate Convert 00:01:03 - Episode Overview: Business Profile Audit 00:01:23 - Business Profile: Sharon Bennett's RTO 00:01:55 - Current Marketing and Sales Process 00:02:27 - Pain Points and Challenges 00:03:52 - Desired Outcomes and Initial Recommendations 00:04:02 - Target Audience and Platform Strategy 00:04:55 - Scraping LinkedIn for Leads 00:05:28 - Understanding Motivations and Pain Points 00:05:59 - Fishing Analogy for Marketing 00:06:20 - Crafting Effective Ad Messaging 00:06:51 - Leveraging Job Market Data 00:07:24 - Imagery and Creative Strategy for Ads 00:08:07 - Understanding the Perfect Student 00:09:00 - Incorporating Client Feedback 00:09:53 - Creating Compelling Offers 00:10:14 - CTA 00:10:45 - Social Media Links

#022 - Top 5 Worst Marketing Fails of All Time! 🚫 💥

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/ In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the transformative impact of AI on the marketing industry, sharing insights from his recent experience at HubSpot's Inbound event. He discusses how AI can automate up to 50% of daily marketing tasks, highlighting innovative tools such as Claude, Haygen, Runway, and Agents AI, which allow marketers to hire virtual assistants for various tasks. Simeon emphasizes the importance of adapting to these technological advancements to stay competitive and profitable in business. Follow Simeon: www.youtube.com/@simeonjcryer www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au Timestamps: 00:00:00 - Introduction 00:00:36 - Welcome and Overview by Simeon Cryer 00:00:57 - Reacting to New Marketing Videos 00:01:21 - Insights from Inbound by HubSpot 00:01:34 - The Rise of AI in Marketing 00:01:47 - AI Tools for Automating Tasks 00:01:58 - The Cost of Missed Calls and AI Solutions 00:02:19 - Embracing AI for Competitive Advantage 00:02:47 - The Importance of Valuable Content 00:02:57 - Human vs. AI-Generated Content 00:03:09 - Using AI for Creative Inspiration 00:03:30 - Prompting AI for Copywriting 00:04:01 - AI as a Junior Copywriter 00:04:34 - Selling Emotions, Not Products 00:05:18 - Branding Secrets: Avoid Primary Colors 00:06:01 - Examples of Luxury Color Palettes 00:06:35 - Special Offer for Business Owners 00:06:54 - United Airlines Lifetime Flying Pass 00:07:51 - Traveling and Culinary Experiences 00:08:32 - Gaming the System with Airline Points 00:09:00 - Success with Facebook Ads in 2024 00:09:52 - Five Words to Never Say in Marketing 00:10:16 - Using Names Instead of Generic Terms 00:10:48 - CTA

#021 - What’s the REAL Reason you’re not converting? 🤔💡

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/ In this episode of the Results Based Marketing Podcast, host Simeon Cryer discusses the critical factors that influence your ability to convert prospects into paying clients. He emphasizes the importance of having a well-defined offer, questioning whether it is truly irresistible or just a hard-to-resist option. Simeon also highlights the necessity of targeting the right audience on the appropriate platforms, using the example of tradespeople and their social media habits. Throughout the episode, he shares insights and strategies that have helped clients generate substantial revenue, aiming to equip listeners with the tools to automate, convert, and dominate their industries. Follow Simeon: www.youtube.com/@simeonjcryer www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au Timestamps: 00:00:00 - Introduction 00:01:03 - The Importance of Your Offer 00:02:39 - Targeting Your Audience Effectively 00:04:56 - Crafting Compelling Copy 00:06:41 - Evaluating Your Sales Process 00:08:06 - The Role of Advertising in Conversions 00:09:30 - Analyzing Conversion Issues 00:11:37 - Next Steps

#020- How To Create a High Converting Landing Page! 🖥️ 🚀

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/ In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the crucial role of website design and conversion-based copywriting in successful digital marketing. He highlights the importance of having a professional and appealing website, especially as potential clients will often research your business online before engaging. Simeon shares three key strategies to improve website performance and enhance user experience. He also showcases a recently created landing page for a client, providing insights into effective conversion components that resonate with audiences and drive business success. Follow Simeon: www.youtube.com/@simeonjcryer www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au Timestamps: 00:00:00 - Introduction 00:01:02 - Understanding Conversion-Based Copywriting 00:02:16 - Positioning Against Competitors 00:03:30 - Importance of Social Proof 00:04:03 - Creating Effective Landing Pages 00:05:40 - Resonating with Client Pain Points 00:06:45 - The Value of Automation in Follow-Up 00:08:31 - Crafting Your Unique Offer 00:09:56 - Understanding Customer Awareness Levels