The Creative Brief with Brian Athey

In this inspiring episode, we sit down with Christiana Purves, a distinguished brand strategist and political operative turned FMG fitness pro. Discover how she masterfully blends her high-powered career with a passion for fitness, overcoming challenges as a type one diabetic to compete on the physique stage. What You'll Learn: • Dual Dynamism: Explore Christiana's journey from the fast-paced world of political consulting to the disciplined realm of professional fitness. • Fitness Against All Odds: Hear how Christiana overcame the unique challenges of managing type one diabetes while training and competing in physique contests. • Strategies for Success: Gain insights into the techniques and mindsets that have helped Christiana excel both on and off the stage. • Fitness Tips for Creatives: Practical advice for anyone in the creative industry struggling with sleep, diet, and maintaining consistent exercise routines. • Personal Transformation: A look into the personal coaching relationship between Christiana and our host, including specific tips and life-changing impacts from their fitness journey together. Episode Highlights: Christiana not only shares her professional stories and fitness achievements but also dives deep into how discipline in physical training can translate into professional and personal success. Whether you're a creative looking to kickstart your fitness routine or someone curious about the synergy between career and health, this episode is packed with motivational insights and actionable advice. Follow Christiana on Instagram: instagram.com/christiana.fitness Start training with Christiana: https://linktr.ee/cfpurves More from The Creative Brief YouTube: https://www.youtube.com/@TheCreativeBriefPodcast [https://www.youtube.com/@TheCreativeBriefPodcast] iTunes: ⁠https://podcasts.apple.com/us/podcast...⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2E4NFVCYmVKdlhaVXNJZ1BuNG4xWTB0R2tnd3xBQ3Jtc0ttb0lMWlV5LW1ibS1lVFIxUnh0VVlJVTVPY1NrNGlhdEh0M0kyUElWenk4T2hwX2paNFJTNmpHSzd6ODhPLV9yT2xubHpKTEJpX2cwLUU1dURPX2E5d0pLOUFLcEhSdFFGVzVaMmlwTVcxT2plVkszcw&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fthe-creative-brief-with-brian-athey%2Fid1720613498&v=Xn_pruXtu0s]  Twitter/X: ⁠https://twitter.com/brianathey⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkR4TGdkdXRGM0FFLTdJa0Qyckl5THBBMkdFUXxBQ3Jtc0trRzBRQmVUYldpVDFONzB3NlpjdjFFX3dFNlBIaVQ2UGxycUxYSXpOQUNBOHJkMW8yVE81UGJjUl9QeUFmaVhaazhiZjFKOVd0cnV2c3ZmbmZZY2lFUlVFQlJ3LUM0V0MxbFpYY2s4SjhnSU9MR3VVcw&q=https%3A%2F%2Ftwitter.com%2Fbrianathey&v=Xn_pruXtu0s]  Instagram: ⁠https://instagram.com/brianathey⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHRZTjdYdFg3dkhQaVY5eHB5MkVNblk1TW9Hd3xBQ3Jtc0trUG9pcTBPenZway1Yb19GYW5hbjBlcGNkellSbUlIWF9Hd0xvTEp3WlBmOXRlODduaTV5RFI4c3UzTnVra1dUM0xoekZtODAwQ3FibFRsWUlROHRDX2Vkck9kOWRMa1RZRFA3MVZZQ21UT0pQVW95QQ&q=https%3A%2F%2Finstagram.com%2Fbrianathey&v=Xn_pruXtu0s]  Website: ⁠https://brianathey.com⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTdNSllHOWNmazF0c0NQVjIwVnVMLXpnMXczQXxBQ3Jtc0tsSkw0Zko2YmtoZ2ZzMGdYc01FRThxUURZTFE1V3U0RkNYM01ib1RyT0dFV2NNOFp0SnYyTkJSSXpibjdwcWg0Mk5PcW9FdzJuSUt3UHpCTEFsSnRsdGtycDZlVU1oNFJZcTNROFRobUVfdXpwUzc2SQ&q=https%3A%2F%2Fbrianathey.com%2F&v=Xn_pruXtu0s]

I sit down with Hunter Hammonds, the visionary entrepreneur behind the groundbreaking holding company, Assembly. Having redefined success through launching several companies, including the high-end design agency Off Menu, YouTube production powerhouse Hey Friends, and the innovative short-form video agency Viral Cuts, Hunter shares his perspective on reimagining the agency playbook. In This Episode, You'll Discover: • The Genesis of Assembly: How Hunter transitioned from leading successful agencies to partnering with friends to launch Assembly, breaking seven figures in income in just a few months. • Behind the Scenes of Off Menu, Hey Friends, and Viral Cuts: Explore the unique value propositions of these companies and how they've quickly risen to success under Assembly. • Deep Dive into Entrepreneurial Learnings: Hunter discusses the challenges of scaling, managing churn, and transforming productized services into thriving businesses. • Innovative Business Practices: Learn about the streamlined processes, creative partnerships, and the philosophy of building transparently in public that set Hunter's ventures apart. • Looking Ahead: Get exclusive insights into Hunter's upcoming projects, including Landed—a platform connecting businesses with top-tier global talent, Orchestra—a game-changer in creative process management, and Hunter’s own YouTube channel where he'll share candid insights on business building. Why You Can't Miss This Episode: If you're fascinated by creative entrepreneurship, intrigued by the future of the design industry, or seeking real talk on productized market opportunities, Hunter’s candid discussion offers a wealth of knowledge, experience, and foresight into what it takes to build successful, innovative businesses in today’s landscape. More from Hunter Hammonds https://www.twitter.com/_hunterhammonds https://offmenu.design/ https://www.heyfriends.studio/ https://www.viralcuts.co/ More from The Creative Brief Spotify: https://open.spotify.com/show/1QQCj4M1CxpM2SDIr1HZCH?si=f000ed47ce2b42b9 iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com

Dive into the captivating world of adventure photography with Knox Kronenberg, an artist and storyteller whose lens has captured some of the most breathtaking moments in the wild. From his beginnings as Yeti's very first intern to collaborating with leading outdoor brands and becoming a beloved figure in the adventure photography industry, Knox's journey is nothing short of inspiring. What's Inside This Episode: * The Yeti Origin Story: Discover how Knox started his career as the first intern at Yeti and what it taught him about the adventure industry. * Epic Brand Adventures: Tag along on a fishing trip from the Florida Keys to Charleston with Bajio Sunglasses, Simms Fishing, Poncho, and Costa, capturing the essence of adventure through his lens. * Black & White Brilliance: Knox shares his love for black and white photography and how he finds stories in moments of chaos. * The Artist Emerges: Transitioning from photographer to artist, Knox tells the tales behind his famed pieces "Grey Horse" and "Texas Commute," and the adventures of capturing light in Aspen. * Laugh, Learn, and Get Inspired: Enjoy Knox's humorous anecdotes, valuable life lessons, and the moments that have defined his career in adventure photography. Knox Kronenberg is not just a photographer; he's a visionary artist whose work invites us into the heart of adventure. Now, his unique perspective and breathtaking images are available for collectors, bringing the spirit of the wild into homes and hearts around the world. Subscribe to The Creative Brief for more inspiring interviews and adventure stories. Don’t forget to hit the like button if you enjoy the journey through Knox's lens! Connect with Us: * YouTube: https://www.youtube.com/@TheCreativeBriefPodcast [https://www.youtube.com/@TheCreativeBriefPodcast] * iTunes: ⁠https://podcasts.apple.com/us/podcast...⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2E4NFVCYmVKdlhaVXNJZ1BuNG4xWTB0R2tnd3xBQ3Jtc0ttb0lMWlV5LW1ibS1lVFIxUnh0VVlJVTVPY1NrNGlhdEh0M0kyUElWenk4T2hwX2paNFJTNmpHSzd6ODhPLV9yT2xubHpKTEJpX2cwLUU1dURPX2E5d0pLOUFLcEhSdFFGVzVaMmlwTVcxT2plVkszcw&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fthe-creative-brief-with-brian-athey%2Fid1720613498&v=Xn_pruXtu0s]  * Twitter/X: ⁠https://twitter.com/brianathey⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkR4TGdkdXRGM0FFLTdJa0Qyckl5THBBMkdFUXxBQ3Jtc0trRzBRQmVUYldpVDFONzB3NlpjdjFFX3dFNlBIaVQ2UGxycUxYSXpOQUNBOHJkMW8yVE81UGJjUl9QeUFmaVhaazhiZjFKOVd0cnV2c3ZmbmZZY2lFUlVFQlJ3LUM0V0MxbFpYY2s4SjhnSU9MR3VVcw&q=https%3A%2F%2Ftwitter.com%2Fbrianathey&v=Xn_pruXtu0s]  * Instagram: ⁠https://instagram.com/brianathey⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHRZTjdYdFg3dkhQaVY5eHB5MkVNblk1TW9Hd3xBQ3Jtc0trUG9pcTBPenZway1Yb19GYW5hbjBlcGNkellSbUlIWF9Hd0xvTEp3WlBmOXRlODduaTV5RFI4c3UzTnVra1dUM0xoekZtODAwQ3FibFRsWUlROHRDX2Vkck9kOWRMa1RZRFA3MVZZQ21UT0pQVW95QQ&q=https%3A%2F%2Finstagram.com%2Fbrianathey&v=Xn_pruXtu0s]  * Website: ⁠https://brianathey.com⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTdNSllHOWNmazF0c0NQVjIwVnVMLXpnMXczQXxBQ3Jtc0tsSkw0Zko2YmtoZ2ZzMGdYc01FRThxUURZTFE1V3U0RkNYM01ib1RyT0dFV2NNOFp0SnYyTkJSSXpibjdwcWg0Mk5PcW9FdzJuSUt3UHpCTEFsSnRsdGtycDZlVU1oNFJZcTNROFRobUVfdXpwUzc2SQ&q=https%3A%2F%2Fbrianathey.com%2F&v=Xn_pruXtu0s] #AdventurePhotography #KnoxKronenberg #PhotographyPodcast #OutdoorAdventures #Yeti #BajioSunglasses #SimmsFishing #Poncho #Costa #ArtisticPhotography #AdventureStories

Welcome to the Creative Brief, a hangout with your favorite creatives, entrepreneurs, and influencers. Today, I’m sitting down with Brett Williams, the godfather of design subscriptions, to talk about the massive success of his company Designjoy. Brett has figured out a way to turn his one-man design agency into a productized service that grosses over $120K in monthly revenue. If you’re doing the math, that sets him up to do nearly $1.5M per year as a solopreneur. Now, even though I’m a fan of Brett, I went into this interview with a healthy level of skepticism. I mean, Designjoy seems too good to be true right? And it’s fair to say people have pretty strong opinions about Designjoy and Brett’s approach to viral marketing. I’m curious to know what you think after hearing him out. More from Brett Williams: Twitter/X: https://twitter.com/BrettFromDJ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmFGQ1dUTF92UGdCVDRBNWFVMjVCSGZqMThBd3xBQ3Jtc0tudzRKaXVBbVBxTGJwV09XTGJWaWdnYnpjNTRBWWRQcTFmZ3AyOVVuVmh1U2hqU19jOEdmamE1dVhSSWN1eWNRR01uZmVYNVZkbGk0RndjRjE5Z3JXc1lPdzl5cWxRZERpVDdvXzdEdlZLZnhzTzNaSQ&q=https%3A%2F%2Ftwitter.com%2FBrettFromDJ&v=Xn_pruXtu0s] Designjoy: https://www.designjoy.co/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbE95ME1BLTBqTGczSVV4OHJKLWY3dXVIdmZlUXxBQ3Jtc0trXzBkZ0Z6VXJIOTdzNkhCMDRfSXd1RFdIWnp2YkJUMjRaN05HMTFJRXdJSkJRUVFONHJtbjdORm9QNk5OUC1zZmxVcHk4ZFhUc2EweDZoQlg5TTVkSGx5M0xxMl9xN25wUVNOa1FLbjBpQXY3VnZBOA&q=https%3A%2F%2Fwww.designjoy.co%2F&v=Xn_pruXtu0s] More from the Creative Brief: YouTube: https://www.youtube.com/@TheCreativeBriefPodcast [https://www.youtube.com/@TheCreativeBriefPodcast] iTunes: ⁠https://podcasts.apple.com/us/podcast...⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2E4NFVCYmVKdlhaVXNJZ1BuNG4xWTB0R2tnd3xBQ3Jtc0ttb0lMWlV5LW1ibS1lVFIxUnh0VVlJVTVPY1NrNGlhdEh0M0kyUElWenk4T2hwX2paNFJTNmpHSzd6ODhPLV9yT2xubHpKTEJpX2cwLUU1dURPX2E5d0pLOUFLcEhSdFFGVzVaMmlwTVcxT2plVkszcw&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fthe-creative-brief-with-brian-athey%2Fid1720613498&v=Xn_pruXtu0s]  Twitter/X: ⁠https://twitter.com/brianathey⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkR4TGdkdXRGM0FFLTdJa0Qyckl5THBBMkdFUXxBQ3Jtc0trRzBRQmVUYldpVDFONzB3NlpjdjFFX3dFNlBIaVQ2UGxycUxYSXpOQUNBOHJkMW8yVE81UGJjUl9QeUFmaVhaazhiZjFKOVd0cnV2c3ZmbmZZY2lFUlVFQlJ3LUM0V0MxbFpYY2s4SjhnSU9MR3VVcw&q=https%3A%2F%2Ftwitter.com%2Fbrianathey&v=Xn_pruXtu0s]  Instagram: ⁠https://instagram.com/brianathey⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHRZTjdYdFg3dkhQaVY5eHB5MkVNblk1TW9Hd3xBQ3Jtc0trUG9pcTBPenZway1Yb19GYW5hbjBlcGNkellSbUlIWF9Hd0xvTEp3WlBmOXRlODduaTV5RFI4c3UzTnVra1dUM0xoekZtODAwQ3FibFRsWUlROHRDX2Vkck9kOWRMa1RZRFA3MVZZQ21UT0pQVW95QQ&q=https%3A%2F%2Finstagram.com%2Fbrianathey&v=Xn_pruXtu0s]  Website: ⁠https://brianathey.com⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTdNSllHOWNmazF0c0NQVjIwVnVMLXpnMXczQXxBQ3Jtc0tsSkw0Zko2YmtoZ2ZzMGdYc01FRThxUURZTFE1V3U0RkNYM01ib1RyT0dFV2NNOFp0SnYyTkJSSXpibjdwcWg0Mk5PcW9FdzJuSUt3UHpCTEFsSnRsdGtycDZlVU1oNFJZcTNROFRobUVfdXpwUzc2SQ&q=https%3A%2F%2Fbrianathey.com%2F&v=Xn_pruXtu0s]

Welcome to The Creative Brief Podcast. Today, you’re in for a real treat. I sit down with the sensational Amy and Jen Hood of Hoodzpah Design - a boutique brand agency in Southern California with a dream roster of clients including Nike, Disney, Adobe, and SeatGeek. We talk about how they’ve diversified their business with books, courses, fonts, and swag. I ask them how they handle being design influencers, and if they ever get nervous speaking at big events. And they share their secret formula for sparking creativity - which may or may not include Coors Banquet and country music records. If you haven’t discovered Amy and Jen yet, you’re about to meet your new favorite design duo. And if you are a long-time fan like me, I did my best to dive into topics they don’t usually cover. It's a great episode, and I'm stoked you're here for it. More from Jen and Amy: https://hoodzpahdesign.com https://twitter.com/hoodzpahdesign More from The Creative Brief: YouTube: https://www.youtube.com/@TheCreativeBriefPodcast iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com