THE FUNNELS SHOW

IM8's $120M Shopify Funnel, Advertising, Landing Pages, Emails & SMS - The Funnels Show #9

Get the funnel swipe file 👉 https://pages.convertflow.com/swipe [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0kzSXkzbXBsRklvWjhMeTMwdWZYYmtsOUFad3xBQ3Jtc0trbmpoVVd4RFR4SUZTVVFrdFFFWFRaeTIxQVNNZF9hSXcwLUxzcFVYUERkZG4tYWRteU5ITUtKM2ZnREMxMTZYRm5jcm1WM3ZUNmxLQjBKbGV6eVZZZWtqQTYzdUpYU3FZOHdjMENOOXhtbFd2eVN0MA&q=https%3A%2F%2Fpages.convertflow.com%2Fswipe&v=zzjWh4OxnnM]IM8 hit $120 million in annual revenue in just 11 months, almost entirely on Meta... in the most saturated supplement category on earth.Yes, David Beckham co-founded the brand. But, that's actually the least interesting part of their funnel.They built a conversion system that turned IM8 into the fastest-growing supplement brand ever.If you're running paid traffic to a Shopify store, you need to see this funnel.In this episode of The Funnel Show, we break down every step of IM8's growth engine, including: * Why they run 4 separate Meta ad accounts, each targeting a different customer persona * How every ad angle maps to a message-matched landing page for athletes, seniors, GLP-1 users, and skeptics * The quiz funnel driving 90+ ads, and how it engineers AOV before the offer page * The 90-day transformation offer that makes canceling feel irrational before the product proves itself * The scratch-card popup that captures emails without giving away extra margin * The welcome flow that educates and builds trust before it ever hammers an offer * How they intercept AG1 customers at the bottom of the funnel with paid search and comparison pages * The subdomain strategy that isolates paid landing pages from the Shopify store for faster testing We documented the entire funnel — ads, landing pages, quiz flow, popups, email sequences, and offer structure — inside a free funnel swipe file.Get the swipe file here 👉 https://pages.convertflow.com/swipe [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3VkczNfMUF3c21haTZxaDF2bjlOaTZ1V3M2Z3xBQ3Jtc0tsa0RXeVp4clVMdHM2QlZiTFJaWFNkS1I3RlhZRnlISkFkSHhoMG9ad1J6aGNJOGFseUtKbE1QdC1hV0pJR201TGo1cnlMU0ZqajBtN3dGMlUxbElRRVpESEtWbV8ydWM5WFpiTVBhYzNyaGVvVGRKNA&q=https%3A%2F%2Fpages.convertflow.com%2Fswipe&v=zzjWh4OxnnM]Let's dive in.0:00 IM8 hit $120M in 11 months — here's how1:56 Introducing The Funnel Show2:11 The IM8 founding story (Beckham, Prenetics, & the origin)6:07 Homepage breakdown — proof-first design18:34 Ad strategy — 4 Meta accounts & 6 audience angles31:32 Quiz funnel — 90 ads, AOV engineering & the Beckham stack46:01 Popup & offer structure — scratch card & margin protection52:41 Email welcome flow & competitive positioning56:14 Paid search, SEO & the AG1 interception strategy58:41 Key takeaways — get the free swipe file

Grüns' $500M Shopify Funnel, Ads, Landing Pages, Email Marketing & SMS flows - The Funnels Show #8

Get the funnel swipe file + Grüns inspired funnel templates - https://pages.convertflow.com/swipeGrüns scaled from $0 to $500M in under 2 years in one of the most saturated categories in ecommerce.No celebrity-led ad strategy.No massive brand spend.They built a funnel system that could absorb scale — and fueled it with hundreds of creator ads.If you’re running paid traffic to a Shopify store, you need to see this funnel.In this episode of The Funnels Show, we break down every step of Grüns’ growth engine, including:• How they run hundreds of persona-based creator ads• Why each ad angle maps to a message-matched listicle landing page• How they convert cold traffic without sending it straight to a PDP• The subscription-first offer that drives massive LTV• The cart + checkout optimizations that increase AOV and CAC payback• The popup, email, and SMS flows that reinforce the same offer everywhereWe documented the entire funnel — ads, landing pages, popups, cart, checkout, email, and SMS — inside a free funnel swipe file.Get the swipe file here 👉 https://pages.convertflow.com/swipeLet’s dive in.00:00 Grüns Funnel Breakdown: How a Shopify Brand Scaled to $500M03:41 Founder Story & Product-Market Fit in Supplements05:21 Paid Ads Strategy: Creator Ads & Persona-Based Hooks07:29 Landing Page Strategy: Why Grüns Uses Listicles Instead of PDPs11:20 Offer Design & Competitive Positioning That Converts16:20 Subscription Funnel Strategy & $1-Per-Day Pricing Psychology23:49 Cart & Checkout Optimization to Increase AOV and LTV27:39 Popup Funnel Strategy: Intent Capture, Email & SMS36:42 Retargeting Funnel & Core Offer Page Optimization48:04 Email & SMS Marketing Strategy + Key Funnel Takeaways

HexClad's $500M Shopify Funnel, Advertising, Landing Pages, Emails & SMS - The Funnels Show #7

Get the funnel swipe file + HexClad inspired funnel templates - https://pages.convertflow.com/swipe [https://pages.convertflow.com/swipe] HexClad is on track to become a billion-dollar lifestyle brand. It’s backed by Gordon Ramsay, trusted by over a million home chefs, and scaled through one of the cleanest funnels we’ve seen. If you run ads to a Shopify store, you need to see this. In this episode of The Funnels Show, we break down every step of HexClad’s funnel: - How they run ads to their landing pages - How they collect up to $1,000 from customers with their hero offer - The email flow they use to boost sales and retention And we’ve documented the entire funnel — ads, pages, checkout, emails — inside our funnel swipe file that you can get for free - https://pages.convertflow.com/swipe [https://pages.convertflow.com/swipe] Let’s dive in... 00:00 – Intro 01:11 – HexClad Origin Story 04:31 – Traffic Sources 16:04 – Landing Pages 24:09 – Product Display Page 29:42 – Gordon Ramsay Funnel 36:24 – Shopify Store 43:51 – Email/SMS/Postcards 50:23 – Recap

AG1's Shopify Supplements Funnel, Ads, SEO, Landing Pages, Email Marketing - The Funnels Show #6

Get the funnel swipe file: https://pages.convertflow.com/swipe If you’re scaling a Shopify brand — you need to see AG1’s funnel. AG1 built a $1.2 billion brand with just one product and one funnel. Just one offer — perfectly positioned, perfectly executed. Their funnel is a masterclass in offer positioning, funnel structure, and retention design. Every ad angle leads to a message-matched landing page. Every page reinforces habit, trust, and perceived value — not just hype. And their checkout turns a $99 subscription into a no-brainer. In this episode of The Funnel Show, we’re breaking down exactly how AG1 scaled from a single supplement into a global brand — by mastering **paid media efficiency, LTV growth, and funnel optimization. We’ve documented every step of AG1’s funnel — the ads, the landing pages, the checkout flow, the retention emails — inside a free swipe file you can get just by watching this episode. If you’re a founder, marketer, or operator running paid traffic and trying to scale your brand profitably — this teardown will show you a funnel framework that works. Get the funnel swipe file: https://pages.convertflow.com/swipe 00:00 Intro 01:46 AG1 origin story 03:00 Homepage 10:42 Offer 16:05 Ads & SEO 27:32 Funnel 43:45 Checkout 49:02 Influencers 01:01:16 Email flows 01:09:22 Recap

Qure Skincare's Shopify Funnel, Ads, Email & SMS Retention Marketing - The Funnels Show #5

Get Qure Skincare's funnel templates here - https://pages.convertflow.com/swipe If you run ads to a Shopify store, you need to see Qure Skincare’s funnel… Qure Skincare might have just cracked the DTC formula. According to Enterpreneur.com, this brand is on track to scaling to $50M in sales in just 3 years after launch. Their funnel is a masterclass in increasing AOV, LTV and retention. In this episode of The Funnels Show, watch us breakdown Qure Skincare’s funnel to document their bundle offer strategy, upsells, abandonment flows, and the seasonal offers driving $10’s of millions in revenue from their Shopify store. We dive into their advertising, UGC, SEO, retention strategy, emails, SMS marketing and more. 00:00 – Funnel Overview 01:20 – Qure's backstory 04:01 – Full overview 04:28 – Traffic & ads 12:00 – Landing page 21:45 – Pricing 32:04 – Bundles / AOV 51:25 – Email & SMS 1:13:44 – Recap Get Qure Skincare's funnel templates here - https://pages.convertflow.com/swipe