The Marketing Scientists
Gratis podcast

The Marketing Scientists

Podcast af Pranav Piyush

Prøv gratis
Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

Denne podcast er gratis at lytte på alle podcastafspillere og Podimo-appen uden abonnement.

Alle episoder

21 episoder
episode The great debate: Marketing's role in B2B with Bill Macaitis artwork
The great debate: Marketing's role in B2B with Bill Macaitis

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode:  - A great debate on the role of marketing in B2B orgs. - Setting clear priorities with the V2MOM framework.  - How CEOs should hold their CMO or marketing leader accountable.

06. sep. 2024 - 37 min
episode Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian artwork
Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode:  - The art of storytelling and persuasive communication.  - How Ashley thinks about measuring the impact of her Lifecycle team's work - How Lifecycle is embedded in everything that Atlassian does.

30. aug. 2024 - 42 min
episode Growing a business without invading privacy with Matt Henderson, Sentry artwork
Growing a business without invading privacy with Matt Henderson, Sentry

Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode:  -Why Sentry killed all cookies on their website. -How Sentry was still able to grow the business through marketing without invading their audience's privacy.  -How Sentry measures the success of their marketing.

23. aug. 2024 - 39 min
episode Marketing experiments: How to get it right and what to avoid with Rishabh Jain artwork
Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. He holds a PhD from MIT. Three things that I think you'll enjoy in this episode: 1. How all the privacy changes have changed the game for brands 2. The right and the wrong way to experiment in marketing 3. More discussion on brand and performance when it comes to measurement

16. aug. 2024 - 43 min
episode Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado) artwork
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today.  *  Are CMOs better positioned to be CROs? * What do sales leaders think about brand versus performance marketing?  * Is the ZIRP Era growth over?

12. jul. 2024 - 33 min
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