THE wEB wE wEAVE

HowStuffWorks

In this episode of the Web We Weave, Ruth and Janet analyze the new media and old media surrounding the website HowStuffWorks. HowStuffWorks, created by Michael Brian, is like an online encyclopedia. The website explores and explains the mechanics of how everyday machinery to abstract theories work. Today, we take a closer look at the design of the website, business/employment, various platforms, and the interactivity of the audience and content creators. Through these topics, we will analyze how HowStuffWorks employs new media strategies to attract, engage, and retain their audience by providing an array of interesting topics to suit almost anyones interests. HowStuffWorks Employment Opportunities http://www.howstuffworks.com/jobs.htm HowStuffWorks Youtube Channel https://www.youtube.com/user/HowStuffWorks Foreign Accent Syndrome http://health.howstuffworks.com/mental-health/neurological-conditions/foreign-accent-syndrome.htm referenced in episodes How Do You Dream Lucidly https://www.youtube.com/watch?v=iYiys-MI5Gs referenced in episode About HowStuffWorks http://www.howstuffworks.com/about-hsw.htm How It's Made Wikipedia https://en.wikipedia.org/wiki/How_It%27s_Made Why Wednesday Is not pronounced the Way It's spelled http://now.howstuffworks.com/2017/04/05/word-wednesday-pronunciation referenced in episode Square Image: Canva and Main HowStuffWorks logo

Reductress Podcast

In this week’s episode, we will be analyzing the online feminist publication, Reductress, a The Onion-style website that employs satirical articles and Podcast episodes to expose how both traditional and new media attempt to capitalize on female empowerment yet still perpetuate unhealthy expectations that debilitate women. Our episode will focus on the complexity of utilizing satire in media as a means to generate discussion about and encourage action for current political issues. No matter what gender you identify with, Reductress provides a space for readers to evaluate how we can alter the media landscape to be representative and supportive of all demographics. Sources: Reductress: http://reductress.com/ Davies, Madeleine. “Reductress Is Devoting Its Entire Site to Rape Jokes That Punch Up”: http://jezebel.com/reductress-is-devoting-its-entire-site-to-rape-jokes-th-1785404690

Tinder

In today’s episode of The Web We Weave, we will be discussing and analyzing the dating app “Tinder.” While this dating app has seen mixed results in terms of finding love, we find many Americans still using this app. We attempt to find out what makes Tinder such an amusing app and why so many Americans using it? And why are females more prone to use tinder than online dating apps? Sources: Claire, Marie. http://www.marieclaire.co.uk/life/sex-and-relationships/tinder-the-online-dating-app-that-everyone-s-talking-about-112522 Greenfield, Rebecca. https://www.theatlantic.com/national/archive/2013/02/tinder-hook-app-women-actually-use/317875/ Graff, Martin. https://www.psychologytoday.com/blog/love-digitally/201610/the-surprising-truth-about-why-people-use-tinder Dehahn, Patrick. http://college.usatoday.com/2017/03/29/why-millennials-use-tinder-really/

The Skimm

On this week's episode of The Web We Weave, we will be discussing The Skimm. The Skimm is a daily news briefing geared toward young professional women that is delivered via email every morning at 5:59 am. The Skimm provides “daily fresh editorial content” and “breaks down material in a way that is palatable, helpful, and actually enjoyable to read” says its founders. Is The Skimm a successful new media news platform? Or does it just promote consumption of news without personal analysis? https://www.bloomberg.com/news/articles/2016-11-02/how-the-skimm-became-a-must-read-for-millennials https://www.fastcompany.com/3021236/how-theskimm-became-the-must-read-newsletter-for-women https://www.forbes.com/sites/alextaub/2012/07/19/a-daily-newsletter-youll-want-to-actually-open-theskimm/#445fad572ac6

350dotorg

Sustainability is a growing business. But, guess what? That’s not what it’s all about. Like Wu-Tang said, “Cash Rules Everything Around Me,” but let’s not forget about our climate here on planet earth. So, with leadership and conscious, altruistic education training, our peers on Earth, in our towns, in our carpools, at our jobs, can actively participate in progressing society towards climate change with 350.org. With little interest in extensive reading and traditional college enrollment, 350.org markets it’s new media platform with excellence by making the information approachable.