When David Met Goliath

Anders Jones, CEO of Facet Wealth Management: Why flat-fees and AI are opening a new frontier in wealth management

In this episode of When David Met Goliath, host Narry Singh sits down with Anders Jones, Founder and CEO of Facet Wealth Management, to explore how a new generation of financial services startups is tackling one of the industry’s most persistent failures: access. Anders shares how Facet is rethinking wealth management for the “mass affluent” through a flat-fee subscription model, human-led advice, and deeply embedded AI. From the regulatory quirks that inspired Facet’s creation to the unit-economics discipline that makes the model work, Anders explains why serving the middle of the market is both a moral opportunity and a commercial advantage. When David Met Goliath brings together leaders from global incumbents and founders from fast-growing challengers operating in the same industries. Each miniseries pairs a Goliath and a David to explore how scale, structure and experience collide with speed, experimentation and innovation… and why the most meaningful progress happens when the two sides collaborate rather than compete. Brought to you by AlixPartners.  Enjoyed this episode? Subscribe to When David Met Goliath on your podcast app of choice to hear how founders and global leaders are reshaping industries, and why collaboration between Davids and Goliaths is becoming a competitive advantage. Key moments * [00:02:00] The regulatory spark that revealed a broken advice model * [00:06:00] Why asset-based fees fail the majority of households * [00:08:00] How Davids win by going down-market where Goliaths won’t * [00:10:00] The flat-fee subscription model behind Facet * [00:12:00] Serving 450 clients per advisor — with more human time, not less * [00:14:00] Designing financial planning for monthly, real-world decisions * [00:18:00] Why incumbents struggle to turn data into disruptive innovation * [00:20:00] Building software-like unit economics in a services business * [00:22:00] The costly lesson of underestimating customer psychology * [00:28:00] Partnering with banks instead of competing with them Coming up next Next, the series moves into the energy sector with a true Goliath. We hear from Lord John Browne of Madingley, former CEO of BP, on leadership, geopolitics, and how incumbents navigate innovation in one of the world’s most scrutinised industries.

John Hinshaw, former COO of HSBC: Why innovation at scale is a leadership mindset, not a size problem

In this episode of When David Met Goliath, host Narry Singh sits down with John Hinshaw, former Chief Operating Officer of HSBC and former C-suite leader at Boeing, Verizon, and Hewlett Packard Enterprise. John reflects on a career spent operating at extreme scale while still pushing for innovation: from helping Verizon grow from one million to 100 million customers, to driving transformation across a 200,000-person global bank. Drawing on comparisons between Boeing and SpaceX, and real-world partnerships like HSBC and Nova Credit, John explains why innovation isn’t incompatible with scale, but does require different incentives, risk tolerance, and above all, personal sponsorship from senior leaders. When David Met Goliath brings together leaders from global incumbents and founders from fast-growing challengers operating in the same industries. Each miniseries pairs a Goliath and a David to explore how scale, structure and experience collide with speed, experimentation and innovation… and why the most meaningful progress happens when the two sides collaborate rather than compete. Brought to you by AlixPartners.  Enjoyed this episode? Subscribe to When David Met Goliath on your podcast app of choice to hear how founders and global leaders are reshaping industries, and why collaboration between Davids and Goliaths is becoming a competitive advantage. Key moments * [00:02:00] From wireless to AI: John’s journey across multiple technology waves * [00:03:00] Scaling Verizon from 1 million to 100 million customers * [00:04:00] Why scale and innovation aren’t opposites — unless culture lets them be * [00:06:00] The hidden power of networks and Silicon Valley fluency * [00:08:00] Risk aversion inside large organisations — and why it exists * [00:10:00] Why incumbents fear cannibalisation more than disruption * [00:12:00] Boeing vs SpaceX: two radically different innovation models * [00:16:00] The Nova Credit partnership that cut expat approvals from weeks to hours * [00:24:00] Why senior sponsorship is the difference between pilots and progress * [00:36:00] Why agent AI could replace, not just augment, certain roles Coming up next In the next episode, we meet the David in this pairing: Anders Jones, Founder and CEO of Facet Wealth Management. Anders shares how Facet is rethinking financial advice with an AI-enabled, human-led model… and why startups can still outmanoeuvre incumbents, even in highly regulated industries.

Omar Haroun, founder of Eudia: AI-augmented law and solving inefficiency in a $900bn industry

In this episode of When David Met Goliath, host Narry Singh speaks with Omar Haroun, Founder and CEO of AI-driven legal startup Eudia, about what it really takes to disrupt one of the world’s most change-resistant professions. Omar explains why legal is not just ripe for automation but in urgent need of reinvention, how AI should be treated as the future of labour rather than software, and why pairing human judgment with AI is more powerful than either alone. Drawing on experience from building and selling his previous company, Omar lays out a bold vision for “augmented law”, where legal teams move from cost centres to strategic business partners. When David Met Goliath brings together leaders from global incumbents and founders from fast-growing challengers operating in the same industries. Each miniseries pairs a Goliath and a David to explore how scale, structure and experience collide with speed, experimentation and innovation… and why the most meaningful progress happens when the two sides collaborate rather than compete. Brought to you by AlixPartners.  Enjoyed this episode? Subscribe to When David Met Goliath on your podcast app of choice to hear how founders and global leaders are reshaping industries, and why collaboration between Davids and Goliaths is becoming a competitive advantage. Key moments * [00:02:00] Omar’s motivation for founding another legal tech company * [00:04:00] The Goldman Sachs report that forced legal leaders to confront AI * [00:06:00] Why AI is the future of labour, not software * [00:08:00] Building an in-house “legal brain” that preserves institutional knowledge * [00:10:00] Why context and judgment matter more than prompt engineering * [00:14:00] Acquiring a 300-person legal services firm to reduce change friction * [00:18:00] Moving beyond productivity to entirely new kinds of legal work * [00:22:00] What separates early AI adopters from everyone else * [00:28:00] The rise of AI-native talent inside organisations Coming up next In the next episode, we move beyond legal into financial services with former HSBC COO John Hinshaw, exploring how Goliaths are rethinking leadership, risk and transformation at scale.

Rob Beard, general counsel at Coherent: Why lawyers who ignore AI risk becoming dinosaurs

In this episode of When David Met Goliath, host Narry Singh sits down with Rob Beard, former Chief Legal Officer at MasterCard and Micron, and now General Counsel at Coherent. Rob shares hard-won lessons from operating at the sharp end of global legal risk, including how creative legal thinking kept billions in revenue flowing during geopolitical disruption, why collaboration beats zero-sum thinking, and how AI is reshaping what it actually means to “practice law.” From export controls and M&A diligence to proof-of-concept sandboxes, Rob makes the case that the future of legal isn’t about cutting costs overnight, but about augmenting human judgment and unlocking real business value. When David Met Goliath brings together leaders from global incumbents and founders from fast-growing challengers operating in the same industries. Each miniseries pairs a Goliath and a David to explore how scale, structure and experience collide with speed, experimentation and innovation… and why the most meaningful progress happens when the two sides collaborate rather than compete. Brought to you by AlixPartners. Enjoyed this episode? Subscribe to When David Met Goliath on your podcast app of choice to catch the full series, and never miss an insight on how incumbents and insurgents are reshaping the future of business. Key moments * [00:02:00] Rob’s journey from aspiring litigator to business-first in-house lawyer * [00:04:00] The mentor insight that shifted his career away from zero-sum thinking * [00:06:00] The Huawei export-control crisis, and the “batshit crazy” idea that worked * [00:10:00] How GenAI could accelerate legal insight without replacing judgment * [00:14:00] Why big companies struggle to work with startups… and how to fix it * [00:16:00] AI vs law firms in M&A diligence: a revealing proof of concept * [00:20:00] Why cost-neutral AI adoption beats over-promising savings * [00:22:00] Lessons from Westlaw, LexisNexis, and past legal tech disruption * [00:38:00] Why Coherent is investing in high-tech manufacturing in the UK Coming up next In the next episode, we hear from the David in this pairing: Omar Haroun, Founder and CEO of Eudia. Omar shares the startup perspective on bringing AI into legal teams, overcoming fear and change management, and what it really takes for Goliaths to adopt new ways of working.

When David Met Goliath: Not your ordinary business podcast

One of the biggest battles in the business world over the past few decades has been between established global companies versus relatively unknown startups. Think about Amazon taking on retailers, or Tesla taking on the automotive industry, or Revolut taking on established banks.   So what can these two very different species learn from each other? ‘When David Met Goliath’ pits startups alongside global giants, digging into how each plays the same game very differently. In each episode pairing, we first sit down with a Goliath: A heavyweight leader from an established global giant. In the next, we bring on a David, a founder from a leading startup. They operate in the same space and same industry. They face some of the same problems. However, they have very different solutions, different playbooks, different styles, and often very different instincts. The aim is simple: To show that real breakthroughs come when startup hustle meets corporate muscle. Brought to you by AlixPartners. Enjoy the sound of this podcast? Subscribe to When David Met Goliath on your podcast app of choice to catch the full series, and never miss an insight on how incumbents and insurgents are reshaping the future of business.