Ask an Expert by Propelo

Every single time you get a ‘no’ you’re closer to the ‘yes’ By Rob Murray

In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what? Next!" This powerful concept helps you move on from rejection and focus on the potential "yeses" waiting around the corner. Finally, Rob emphasizes the importance of authenticity, both for your brand and your individual marketing efforts. He shares the inspiring quote: "Every single time you get a ‘no’ you’re closer to the ‘yes’. Embrace the no, get the answer and then move on to the next one." Join us as we learn how to ditch the generic marketing tactics and find your true fans!

How to Price Your Product for Profit with Hermann Simon

Are you struggling to understand why your product isn't selling?  In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy.   You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximize your profit. Hermann also discusses the role of innovation and market share in difficult economic times. This episode is for you if: * You're a business owner struggling to price your product competitively * Your sales are lower than expected * You're unsure how to measure customer perception of your product Tune in and unlock the pricing secrets of hidden champions!

How to Achieve Success: Tenacity, Adaptability & Community

Looking to climb the career ladder and make a difference? This video explores 3 key ingredients for success: 1. Tenacity & Goal-Setting: Learn from Melissa Eichbauer, a recognized leader, on how clear goals and unwavering determination can propel you forward. 2. Adaptability & Innovation: Discover how Finley Volkswagen thrived during the pandemic by embracing online sales and prioritizing customer convenience. 3. Enhancing the Customer Experience & Community Involvement: See how businesses can win by putting customers first and giving back to the community. Melissa shares valuable insights on leadership, empathy, and creating a positive impact. Be inspired to achieve your goals and make a real difference!

It’s About Serving, Not Selling

Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs [https://www.propelomedia.com/video-series-ask-an-expert-videos-home/shady-rays-sunglasses-and-their-customer-centric-approach-dan-ratterman-2/] over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."

Building Trust: The Key to Unlocking Efficiency in the Supply Chain

Mark Graham, co-founder of Commonsku [https://www.commonsku.com/], tackles both the challenges and the potential of the promotional products industry. He explores the fate of those pens and stress balls we leave behind in hotels, contrasting them with the high-quality items we hold onto. This disparity highlights the industry's struggles. But Graham doesn't just dwell on the problems; he offers a solution: fostering a strong community. He explains how Commonsku's innovative software bridges the gap between distributors and suppliers, fostering collaboration across the entire supply chain. This isn't just about software – it's about connection. By fostering authentic connections within the industry, Commonsku empowers distributors and suppliers to interact and collaborate effectively. In essence, Graham details the evolution of Commonsku [https://www.commonsku.com/], a platform that has transformed from a simple product into a powerful tool that unites the promotional product community.