Aspire to Inspire Podcast

In this episode of Aspire to Inspire, Staffbase Chief People Officer Neil Morrison talks with Cecilia Crossley, founder of the social enterprise From Babies with Love and host of the How HR Leaders Change the World podcast. Cecilia shares her journey of building a business that channels 100% of its profits to support orphaned and abandoned children globally. With stories that range from early challenges to her motivation for using business as a force for good, Cecilia highlights how thoughtful communication can align business impact with social change. Through this conversation, Neil and Cecilia delve into the power of purpose-driven storytelling, the significance of the UN Sustainable Development Goals, and the role of HR leaders in transforming workplace culture. Cecilia also discusses the meaningful impact of From Babies with Love’s mission on employees and corporate clients alike, bringing together purpose and profitability. ========= Selected People, Places & Things Mentioned: From Babies with Love [https://frombabieswithlove.org/?gad_source=1&gclid=Cj0KCQjwveK4BhD4ARIsAKy6pMKYmbE2hRaYTyz1PMGZNKsZ6vYVtewTCowr1bcsf9zE--F5MwNwMEkaAq4iEALw_wcB]; How HR Leaders Change the World [https://frombabieswithlove.org/pages/how-hr-leaders-change-the-world?srsltid=AfmBOop6YcnLD-NKViGRLvb33bFFix88q6Qxj89iTbe3OVVanyn-wAk4]; UN Sustainable Development Goals (SDGs) [https://www.undp.org/?gad_source=1]; KPMG UK [https://kpmg.com/uk/en/home.html]; NGO [https://learning.candid.org/resources/knowledge-base/ngo-definition-and-role/]; UNICEF [https://unicef.org/who-we-are]; Save the Children [https://www.savethechildren.org/us/what-we-do#:~:text=Save%20the%20Children%20was%20the,now%20heightened%20during%20the%20pandemic.]; (Prince) King Charles [https://www.royal.uk/the-king]; Prince George [https://en.wikipedia.org/wiki/Prince_George_of_Wales#:~:text=Prince%20George%20of%20Wales%20(George,and%20Diana%2C%20Princess%20of%20Wales.]; HELLO! Magazine [https://www.hellomagazine.com/us/]; Mercer [https://www.mercer.com/en-ie/]; Street Child [https://street-child.org/]; SOS Children's Villages [https://www.sos-childrensvillages.org/]; Bain & Company’s Elements of Value Pyramid [https://media.bain.com/elements-of-value/] ========= Follow the host and guest on Social Media: Neil Morrison on LinkedIn [https://www.linkedin.com/in/neil-morrisonstaffbase/] & Cecilia Crossley on LinkedIn [https://www.linkedin.com/in/cecilia-crossley-57682161/] ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club [https://insights.staffbase.com/join-the-comms-club] Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ [https://www.linkedin.com/company/staffbase/mycompany/] YouTube: https://www.youtube.com/c/Staffbase [https://www.youtube.com/c/Staffbase] ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com [https://staffbase.com/en/].

Join Staffbase Senior Internal Communications Manager Lottie Bazley as she speaks with Stacey Tank, CEO of Bespoke Beauty Brands, about her varied career journey from corporate finance to redefining the beauty industry. With a background that spans GE, Heineken, and The Home Depot, Stacey shares how each pivot has shaped her approach to business transformation — with storytelling remaining a central tool for building connection and brand loyalty. Stacey dives into the future of retail through social selling, revealing how smaller brands are finding success alongside industry giants. She also discusses her commitment to creating purpose-driven, inclusive brands that resonate with diverse audiences and reflect real-world values. Beyond her role as a CEO, Stacey is a passionate advocate for youth mental health, championing community initiatives and digital safety to support young people in navigating today’s tech-driven world. This inspiring conversation highlights the power of authenticity, inclusivity, and purpose in leadership. ========= Follow the host and guest on Social Media: Lottie Bazley on LinkedIn [https://www.linkedin.com/in/lottie-bazley-736633112/] & Stacey Tank on LinkedIn [https://www.linkedin.com/in/staceytank/] ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club [https://insights.staffbase.com/join-the-comms-club] Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ [https://www.linkedin.com/company/staffbase/mycompany/] YouTube: https://www.youtube.com/c/Staffbase [https://www.youtube.com/c/Staffbase] ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com [https://staffbase.com/en/].

Senior Internal Communications Manager Lottie Bazley speaks with Gen Z leader Ioanna Mantzouridou Onasi, the co-founder and CEO of Dextego, an AI-powered sales coaching company. As a young, innovative CEO, Ioanna shares her journey from a passion for sustainability to founding her own startup, bridging her background in fashion and talent development with her vision for empowering sales teams through AI. Ioanna delves into what it means to lead as a Gen Z founder, explaining how a digital-first mindset and social media presence have shaped her leadership style and approach to communication. She discusses the challenges of building trust and transparency in a multi-generational workplace, strategies for overcoming age and gender bias, and how she strives to keep AI human-centered in her business. Tune in for an insightful discussion on navigating leadership in today’s AI-driven world, fostering authentic connections, and Ioanna’s advice for emerging Gen Z professionals. ========= Follow the host and guest on Social Media: Lottie Bazley on LinkedIn [https://www.linkedin.com/in/lottie-bazley-736633112/] & Ioanna Onasi on LinkedIn [https://www.linkedin.com/in/joannemantzouridou/] ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club [https://insights.staffbase.com/join-the-comms-club] Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ [https://www.linkedin.com/company/staffbase/mycompany/] YouTube: https://www.youtube.com/c/Staffbase [https://www.youtube.com/c/Staffbase] ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com [https://staffbase.com/en/].

In this episode of the Aspire to Inspire Podcast, Staffbase Chief People Officer Neil Morrison is joined by the renowned Dave Ulrich, a thought leader on human capability who has shaped the fields of leadership, HR, and organizational development. Often called the "Godfather of HR," Dave shares his insights on how companies can unlock the potential of their human capability — the intersection of talent, leadership, and HR — to deliver value to all stakeholders. Dave dives into his vast experience as a speaker, author, and professor, covering key topics such as defining human capability, discussing why serving all humans is the HR of the future, the one question every HR leader should be asking, the surprising way AI is impacting HR, and much more. Discover why now is the most critical moment for human capability. ========= Follow the host and guest on Social Media: Neil Morrison on LinkedIn [https://www.linkedin.com/in/neil-morrisonstaffbase/] & Dave Ulrich on LinkedIn [https://www.linkedin.com/in/daveulrichpro/] ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club [https://insights.staffbase.com/join-the-comms-club] Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ [https://www.linkedin.com/company/staffbase/mycompany/] YouTube: https://www.youtube.com/c/Staffbase [https://www.youtube.com/c/Staffbase] ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com [https://staffbase.com/en/].

Retired General Stanley McChrystal has made a name for himself in business after applying his military expertise to the world of leadership. He is joined on the Aspire to Inspire Podcast by Staffbase Chief Revenue Officer Dan Farkas to explore his leadership insights drawn from over three decades of military service and 14 years in leadership consulting. General McChrystal served as the Commander of U.S. and International Forces in Afghanistan and the Leader of Joint Special Operations Command (JSOC) before retiring from the military and taking his team-building acumen to the business world. Discover how lessons from elite military teams can be applied to drive success in business today, as well as the challenges of risk management in a rapidly changing world and how to balance innovation with caution when leveraging AI. ========= Follow the host and guest on Social Media: Dan Farkas on LinkedIn [https://www.linkedin.com/in/danielfarkas/] & General Stan McChrystal on LinkedIn [https://www.linkedin.com/in/stanmcchrystal/] ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club [https://insights.staffbase.com/join-the-comms-club] Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ [https://www.linkedin.com/company/staffbase/mycompany/] YouTube: https://www.youtube.com/c/Staffbase [https://www.youtube.com/c/Staffbase] ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com [https://staffbase.com/en/].