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Authority Formula Podcast

Podcast by George Wright III

English

Business

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About Authority Formula Podcast

Introducing The Authority Formula Podcast, the ultimate resource for entrepreneurs, business owners, and executives who are ready to rise above the noise and elevate their credibility, grow their brand, and drive increased revenue. Hosted by George Wright III, in collaboration with Valiant CEO Magazine, this podcast brings you the strategies and insights you need to thrive in a world where standing out has never been more challenging.In today’s fast-paced marketplace, the obstacles to success are more difficult than ever before. With the shortened attention spans of consumers and a crowded, oversaturated market, it’s hard for any business to cut through the noise. Consumers have more access to free content than ever before, and the overwhelming presence of AI and influencers makes it even harder for businesses to differentiate themselves and communicate their true value. As a result, entrepreneurs and business owners struggle to get noticed, capture attention, and ultimately, increase their sales.The Authority Formula Podcast provides the solution to these challenges by focusing on Authority Marketing—the powerful strategy that will help you build credibility, stand out, and gain the trust of your target audience. This is the key to not only attracting more leads but also converting those leads into long-term customers. After 30 years of working with some of the most credible brands in the marketplace, George Wright III and Valiant CEO Magazine have teamed up to launch this transformative podcast.Each episode of The Authority Formula Podcast features in-depth conversations with some of the most successful and influential entrepreneurs, thought leaders, and experts from around the globe. You’ll hear their personal stories of success, the tactics they used to build their authority, and how they overcame the very same challenges you face today in the crowded marketplace. From actionable authority marketing strategies to insider tips on how to stand out in a world filled with noise, this podcast will equip you with the tools you need to capture attention and build a brand that resonates.Whether you're a podcaster, author, speaker, coach, consultant, real estate salesperson, medical professional, attorney, or anyone looking to make a bigger impact, The Authority Formula Podcast is packed with invaluable insights that will inspire and motivate you to take your business to the next level. It’s time to stop blending in and start standing out.If you’ve been struggling to get the attention your business deserves or find it difficult to differentiate yourself from the competition, this podcast is for you. It’s time to learn how authority marketing can help you overcome today’s toughest business challenges. Each episode will show you exactly how you can leverage authority to attract more leads, build your credibility, and boost your revenue.So, are you ready to become the go-to expert in your industry? The Authority Formula Podcast is your blue print for success. Tune in now and start your journey toward mastering the art of authority marketing. Make sure to subscribe, because the authority your brand needs is just one podcast away!

All episodes

39 episodes

episode Authority & Relationships to Scale Your Business with Jed Morley artwork

Authority & Relationships to Scale Your Business with Jed Morley

In this episode of the Authority Formula podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it's making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life. 00:50 Welcome to the Authority Formula Podcast 02:11 Jed Morley's Background and Career Journey 04:04 Transition from Real Estate to Payment Processing 06:01 Innovations in Payment Processing 10:56 The Birth of Payment Cowboys 13:22 The Importance of Relationships in Business 14:37 Building Authority and Brand Strategy 16:28 Building Authority Through AI and Machine Learning 16:52 Interviewing Kathy Ireland: From Script to Friendship 17:08 The Importance of Trust and Credibility in Business 17:56 Opportunities in FinTech and Banking 19:23 Creating a Personal Brand and Legacy Asset 22:58 Leveraging AI for Business Success 24:32 Finding Purpose and Value in Business and Life 25:51 Advice for Entrepreneurs and Business Owners 28:34 The Impact of Personal Passions on Business About the Guest: Jed Morley Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning. Guest Resources Published Works Book: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press) Framework: Creator of the Backstory Brand Wheel™ Framework Connect Online Website: JedMorley.com [https://jedmorley.com/] / Backstory Branding [https://www.backstorybranding.com/] LinkedIn: Jed Morley on LinkedIn [https://www.linkedin.com/in/jedmorley/] Business: PlatPay (Platinum Payment Systems) [https://platpay.com/] About George Wright III: George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

10 Feb 2026 - 30 min
episode Why Massage Therapy Is More Than Just A Luxury With Dr. Dominique Carson artwork

Why Massage Therapy Is More Than Just A Luxury With Dr. Dominique Carson

Massage therapy is often seen as a luxurious way of relaxation. However, it offers more medical benefits than you could imagine. George Wright III pulls back the curtain on the science behind it with licensed massage therapist Dr. Dominique Carson [https://www.linkedin.com/in/drdominiquemcarson/]. Together, they discuss how massage therapy regulates the nervous system as well as the other body systems, making it essentially an extension of nursing. Dr. Dominique also breaks down how grief vastly transformed her outlook in life, her unique TRIBE philosophy, and her reason for pursuing a doctorate degree. This inspiring conversation will redefine your idea of wellness and learn how to align actions with intention. 01:26 Dr. Dominique’s Work As A Licensed Massage Therapist 06:11 Why Massage Therapy Is More Than Just A Luxury 09:21 Understanding The Core Philosophy Of TRIBE  13:48 How Grief Can Reshape Focus And Clarity 18:25 Challenges Of Pursuing Further Education 22:06 Dispelling Misconceptions About Massage Therapy About the Guest Every rose has its thorn, but the beauty of the flower makes the pain worth it in the end. Dr. Dominique M. Carson has been remarkable in her current state, Virginia, and her hometown, New York City. She has beaten all odds by becoming an award-winning massage practitioner, freelance journalist, author, and orator. From the time she was eight years old, she used her artistic and writing abilities to inform and inspire others, leading her to greater heights. As a result, she received her bachelor's and master's degrees before she was 25.  Carson became the first African American to receive the Brooklyn College Wall of Fame award in 2011. Carson has interviewed over 100 figures in popular culture as a freelance journalist. She received various awards, including 2x Author All-Star, the Global Iconic Changemaker Award, and the Global Recognition Award for her editorial and health/wellness work. In Spring 2024, she was awarded an Honorary Doctorate in Humanitarianism from the Global International Alliance Advocate University.  Her story has been featured in media outlets such as Speakers Magazine, Courageous Woman Magazine, Sheen Magazine, Impact Magazine, Femi Magazine, Industry Times, and Forbes.One. VoyageLA, ShoutoutLA, and Bold Journey, to name a few. Guest Resources Professional Portfolio: https://dominiquecarson.contently.com [https://dominiquecarson.contently.com/] Twitter: https://twitter.com/domcarson [https://twitter.com/domcarson] Facebook: https://facebook.com/dmc922 [https://facebook.com/dmc922] Instagram: https://instagram.com/domcarson90 [https://instagram.com/domcarson90] LinkedIn: https://www.linkedin.com/in/drdominiquemcarson [https://www.linkedin.com/in/drdominiquemcarson]

6 Feb 2026 - 27 min
episode Maximizing Impact And Purpose: How To Be A Legacy Catalyst With Jeanne Omlor artwork

Maximizing Impact And Purpose: How To Be A Legacy Catalyst With Jeanne Omlor

Becoming a catalyst for massive success in business and life is possible when you learn how to turn emotional setbacks into logical paths for momentum. We sit down with certified business strategist and online business coach Jeanne Omlor [https://jeanneomlor.com/], who shares her inspiring journey from deep debt to building a multi-million dollar coaching business in just 17 months without relying on paid ads. Jeanne reveals the power of operating in your "Genius Zone," her unique secret to overcoming self-doubt by logically "fast-forwarding" through negative emotions, and the framework she uses to help high-achievers, CEOs, and Founders maximize their impact, purpose, and legacy by first getting clear on what they truly desire. 01:43 Unlocking Your Genius Zone: Definition And Discovery 04:35 The Mindset Shift: Overcoming Anxiety And Negative Beliefs 08:29 The Pivotal Shift: From Fashion Blogger To Coaching Powerhouse 14:39 Be A Catalyst: The Secret To Fast-Forwarding Self-Doubt 17:17 Purpose Beyond Profit: Maximizing Your Legacy And Impact 22:56 Final Advice: Stop Making Excuses And Start Today About the Guest Jeanne Omlor is a Business Strategist, multi 7-Figure Online Business Coach, and Certified Servant Leadership Executive Coach. At 54 years old she was a solo parent in deep debt and got herself online and to $1M in 17 months, without ads, and has since scaled to multi-millions in 5 years. Her company has helped almost 600 businesses to thrive online. She is emotionally connected to helping others prosper, as she lived in lack for years and overcame that mindset. She is now helping as many people as she can to maximize profits and reach their full potential while being the visionary they're destined to be.   Guest Resources Website: https://jeanneomlor.com [https://jeanneomlor.com/] Instagram: https://www.instagram.com/jeanneomlor [https://www.instagram.com/jeanneomlor/?hl=en] LinkedIn: https://www.linkedin.com/in/jeanneomlor [https://www.linkedin.com/in/jeanneomlor/] Facebook: https://www.facebook.com/jeanne.omlor [https://www.facebook.com/jeanne.omlor/]

14 Jan 2026 - 26 min
episode Teaching People To Beat Chronic Fatigue With Miguel Bautista artwork

Teaching People To Beat Chronic Fatigue With Miguel Bautista

Many high achievers with Type A personalities often push themselves too hard that they get stuck in chronic fatigue and constantly experience brain fog. Being in such an unhealthy state of mind will never bring you success, and you have to deal with it as soon as possible to avoid hitting rock bottom. George Wright III is joined by Miguel Bautista, who has developed the CFS Recovery System [https://cfsrecovery.co/] that has helped over a thousand people go from bedridden to thriving. He shares how his personal struggles with undiagnosed symptoms as a former athlete opened his eyes to the concept of a hypersensitive nervous system and harness the power of brain retraining. Discover how to get rid of burnout, reclaim your best self, and achieve peak performance by regulating stress and alleviating chronic fatigue through science-based approaches. 01:58 Looking Back To Miguel’s Inspiring Personal Journey 09:17 Understanding What A Hypersensitive Nervous System Feels 13:53 How Miguel’s CFS Recovery System Works 20:05 Importance Of Taking A Break From The Grind 21:47 Get In Touch With Miguel 22:38 Episode Wrap-up And Closing Words About the Guest Miguel Bautista, author of Thriver, Not Survivor: How to Beat Chronic Fatigue, has helped thousands overcome fatigue, brain fog, and chronic pain, using the CFS Recovery System—a proven program he developed that has guided over 1,000 people from being bedridden to thriving. A former athlete, Bautista personally overcame years of mysterious, undiagnosed symptoms by discovering the power of brain retraining and neuroplasticity, and now leads a global coaching team composed of former clients who have fully recovered and guide others through the same transformative process. Guest Resources Website: cfsrecovery.co/apply [http://cfsrecovery.co/apply] Book: Thriver, Not Survivor: How to Beat Chronic Fatigue [https://www.amazon.com/Thriver-Not-Survivor-Chronic-Syndrome/dp/B0B4NVL1J6] YouTube: CFS Recovery Channel [https://www.youtube.com/@cfsrecovery]

9 Jan 2026 - 25 min
episode Secrets of Tax Lien Investing Revealed with Dale Merkord artwork

Secrets of Tax Lien Investing Revealed with Dale Merkord

The Authority Formula Podcast Guest: Dale Merkord In this episode of The Authority Formula Podcast, host George Wright III partners with Valiant CEO magazine to discuss wealth planning strategies with seasoned real estate investor Dale Merkord. They delve into the complexities and lucrative potential of tax liens and deeds, a lesser-known investment strategy that offers guaranteed returns. Dale shares his transition from bank foreclosures to tax liens, the intricate process of property evaluation, and how his company, Certainty Investment Group, simplifies this for investors. They highlight the due diligence required, the common mistakes to avoid, and the benefits of partnering with experts to achieve consistent, secured returns. Perfect for those seeking to enhance their investment portfolios or venture into real estate with minimal hands-on involvement. 00:00 Welcome to the Authority Formula Podcast 00:32 Introducing Dale Merkord: Real Estate Investment Expert 01:31 Understanding Tax Liens and Deeds 05:00 Challenges and Risks in Tax Lien Investing 08:21 Certainty Investment Group: Ensuring Safe Returns 15:23 Common Mistakes and How to Avoid Them 17:54 Final Thoughts and Getting Started About the Guest Dale Merkord is a seasoned real estate investor who began his career pursuing bank foreclosures before discovering the opportunities in U.S. tax lien and tax deed sales. Fascinated by the consistency and profitability of this centuries-old market, he has dedicated himself to mastering the complex, state-by-state process of tax sales. Through Certainty Investment Group, Dale offers investors a truly passive way to earn secure annual returns of 12–15%, handling all the research, due diligence, and property inspections required to make smart, low-risk investments. His mission is simple: take the guesswork out of real estate investing and provide safe, reliable returns that perform in any economy Guest Resources Website: https://certaintyinvestmentgroup.com/ [https://certaintyinvestmentgroup.com/] About George Wright III: George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

27 Oct 2025 - 21 min
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