Backstage with Zuddl

Ashley Mauras and Jason Widup discuss the evolution of B2B events with Nick Bennett

Episode highlights: * How are events pivoting to an attendee-centric approach? * Time: The new currency in event planning and execution * The hidden ROI of events: Beyond numbers and into relationships

Duda’s Anton on influencer marketing in the B2B world

* Influencer Marketing’s place in a B2B marketing context * Building an influencer marketing program for B2B companies * Measuring ROI from an influencer marketing program

Sysdig’s Sharyn on the evolution of event marketing and event tech

Episode highlights: * How event technology has transformed event marketing * Tactical tips for event marketers starting off * Live vs on-Demand

Paddle’s Kimberly on mastering your event budget

Episode Highlights * How to think about building the best event your budget can buy * Levers that will help you stretch each dollar further * What to spend on, and what not to spend on!

Cloudsmith’s Hillary on running successful virtual conferences

Episode Highlights: * Coming up with event content that resonates with your audience * How to perfect your conference by looking at event analytics * Actionable tips to engage a specialize attendee set