Banter with Billy

How NOT to fail the First 5 Minutes of a VC Pitch? Billy Banters with Grove Ventures‬'s Vicky Books

In this episode of Banter with Billy, Billy sits down with Vicky Books, Director of Marketing at ‪Grove Ventures‬, to break down what actually happens when a founder walks into a pitch meeting. From “my market is everyone” to gut-feel validation, Vicky shares the red flags that instantly kill investors' interest and what founders consistently get wrong when trying to raise. They also get into: Why VCs have serious FOMO (and how it affects decisions) The difference between real customer insight and assumptions What builds trust with investors and what destroys it fast Why CMOs get pushed hard in board meetings How early-stage teams should actually approach marketing If you’re preparing for a raise or supporting a founder who is, this is a practical look at how to avoid the mistakes that cost you the room before you even get started. Watch until the end for Vicky’s take on what founders should do in the first 6 months to validate their market the right way.

What Will Marketers of the Future Look Like? 🔮 Envy's Billy Cina Banters w/ Kris Rudeegraap

Is AI actually replacing marketers… or that's just good ol' FOMO? In this episode of Banter with Billy, Marketing Envy's Billy Cina sits down with Sendoso's CEO Kris Rudeegraap to to talk all things AI in marketing. Because  what we're seeing is not marketers disappearing into thin air. In fact, the best teams are hiring more. So what’s really going on? Kris shares how Sendoso is using AI across SDR workflows, content, and even inbound chat, including where it’s working, and where it’s failing. We get into: Why AI won’t replace marketing strategy (surprise surprise) The rise of AI agents inside marketing org charts Real examples of AI wins in outbound and personalization Why creativity is becoming the most valuable skill in marketing The truth behind “SaaS is dead” If you’re leading a marketing team, managing pipeline pressure, or trying to figure out where AI actually fits, this conversation is worth your time. Subscribe to Banter with Billy for more conversations with actual marketers in the trenches, and less dry theory packaged in fancy fluff.

Reddit as a GTM Engine? Envy's Billy Cina Banters with Olena Bomko

Reddit is the most underrated B2B marketing channel right now. There, we said it! And in this episode of Banter with Billy, Envy's own Billy Cina sits down with Olena Bomko to discuss how product marketers and founders are using (or should be using!) Reddit to drive real impact, from community building and customer support to SEO visibility and even influencing ChatGPT citations. Olena shares how she went from observing subreddits to building her own communities, running Ask Me Anything sessions, connecting Reddit with LinkedIn, and helping clients show up at the top of Google results. We also discuss how Reddit ads differ from LinkedIn, why niche subreddits matter, and how companies can use Reddit for social listening and customer research. If you’re in B2B, SaaS, or product marketing, and you’ve never considered Reddit part of your GTM strategy, this conversation will hopefully change your mind. More banters here: https://goenvy.io/banter-with-billy [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHRJa2dVdGtHSUp1OXBDSktwTkUyT1p2cTBIZ3xBQ3Jtc0ttR0kyZkFaYzhabDQ4VUZaZk9GRjJoYXFWSlZEZ0dveDhxbXJINHA3YjRnRzFHRVRhWG9zN3FUdlN2Q3hlYXZEMVZGcXV3Si1BUEpwLUpJQkJleldVRldNWE5tWTg4WHJLNU9NMndydFg0UHZMRVROcw&q=https%3A%2F%2Fgoenvy.io%2Fbanter-with-billy&v=UqSGW0hdTBc]

Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher

This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a strategy; Which marketing roles are still in demand and which ones are quietly disappearing; The mistakes candidates make with CVs, LinkedIn profiles, and interviews; Why “visibility” isn’t optional if you want to be hired; The real risk behind 12–18 month job hopping; When it makes sense to move marketing teams to the US and when it backfires. If you’re a CMO, VP Marketing, or senior marketer navigating hiring freezes, unrealistic job specs, or career fatigue, this conversation will sound uncomfortably familiar. Watch the full episode to hear what hiring managers are actually looking for and what most candidates still get wrong.

Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook

If you think influencer marketing is only for B2C brands, think again. If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause ‪ [https://www.youtube.com/@get-vector]Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising your small(er) brand. In this episode of Banter with Billy, Billy sits down with Vector's Head of Marketing, Jess Cook, to understand how a $12,000 micro-influencer pilot turned into 45 demo requests, out of which 82% were ICP leads, and more than $1.1M in pipeline?????? Jess breaks down how she built the entire program, but also what she would never do again, how to avoid the rookie mistakes, and why B2B brands should rethink “vampire months” like July and August. If you’ve been skeptical about influencer marketing in B2B, this conversation will hopefully change how you how you budget for 2026. Thanks, Jess!