Be More Business

Create More Profit, Sales & Success through Customer Interviews

This month, I'm issuing a challenge: conduct at least three customer interviews before the month is out. In this Make It Happen Monday episode, I break down exactly how to do it — the seven questions designed to surface pain points, trigger points, and desired outcomes; the four golden rules that separate a useful interview from a wasted conversation; and a practical system for turning raw interview data into marketing gold using a Google Form and your AI tool. This isn't busywork. It's one of the highest-leverage things you can do to understand how your customers actually experience your business — and what it will take to serve them better, reach them more effectively, and grow with intention. The March theme is client and customer chemistry. This is where it starts. Resources: Seven Questions + Four Golden Rules PDF (available at https://bemorebusiness.com/episodes/client-chemistry/) | Companion episode on the 10-stage customer and consumer journey available on this podcast as Episode 30.

The 60-Year-Old Strategy that Makes Marketing Feel Effortless

If marketing has ever felt like you’re saying the right things to the wrong people at the wrong time — this episode is for you. This month I’m diving into client chemistry, and I’m starting with the framework that underpins everything I teach about marketing, selling, and building real relationships with your customers. Once you understand the difference between the consumer journey and the customer journey, you’ll start seeing your entire business differently — from your content strategy to your email sequences to the way you handle a sales conversation. I’m also sharing the one interview question that will tell you exactly who your real competition is (it’s probably not who you think). 📥 Free resources for this episode — including a PDF workbook, a slide deck of the full framework, and the Make It Happen Monday challenge — are all on the episode resource page at https://bemorebusiness.com/episodes/client-chemistry/ 🎙️ Be More Business is part of the Midnight Productions Inc. podcast ecosystem — new episodes every week for entrepreneurs building businesses that support the life they actually want to live.

Going Pro Level With Your Money

What does it actually mean to go pro with your money? In this Three Thoughts Thursday episode, I wrap up February’s entire money series by bringing together partnership, nervous system regulation, and financial clarity into one grounded standard: professionalism. Going pro with your money means: • Treating money as a partner, not a parent • Regulating your nervous system before making financial decisions • Choosing clarity over drama We explore how red zone and blue zone nervous system states influence panic discounting, overcommitting, avoidance, and financial shutdown — and what green zone leadership actually looks like. Professionalism with money isn’t about perfection. It’s about commitment. It’s about keeping your appointments. It’s about knowing your numbers. It’s about leading instead of reacting. If you’ve been following the February money arc, this episode ties it all together beautifully.

Lessons from Nature About Pricing and Profit

This month we’ve been exploring money, profit, and prosperity. In this episode, I take you on a side quest into nature and ask a different kind of question: If money is our system of energetic exchange, how does nature handle exchange? We look at scaling without extraction, proportional energy, ecological positioning, and regenerative pricing. From mycelium networks to no-till farming on my own ranch, this conversation reframes pricing and profit through the lens of sustainability and equilibrium.

Women and Money: The History We’re Still Untangling

This week’s Three Thoughts for Thursday is about women and money — and the history that still lives under our business decisions. We are the first generations of women in history with full legal economic agency. That’s not small. That’s seismic. In this episode, I share: • Why women couldn’t legally own money not that long ago • Why we couldn’t get business credit without a man until 1974 • Why women have always moved money — just not publicly If you’ve ever felt weird charging, investing, scaling, or claiming authority… this episode will give you context. Because sometimes what we call “mindset issues” are actually inherited history. Listen in.