Cover image of show Beyond the CEO Norm

Beyond the CEO Norm

Podcast by Nadine Selina

English

Business

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About Beyond the CEO Norm

Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.

All episodes

35 episodes

episode How Your Attachment Style Is Sabotaging Your Business and What To Do About It artwork

How Your Attachment Style Is Sabotaging Your Business and What To Do About It

We’ve come to the end of Season 3 of the podcast 😭 And to finish things off, Nadine is discussing all things attachment style. You might have heard about it in relationships, but your attachment style is showing up in your business too. Nadine shares exactly how to spot whether you’re anxious or avoidant, and how to move into a more secure way of operating in your business. Timestamps 00:00 End of Season 3 and life update 09:37 How attachment styles show up in your business 11:17 Understanding the art of detachment 20:09 What it really means when leads ghost you 26:28 Anxious patterns in business 29:16 Avoidant patterns and self-sabotage in business 34:08 Five ways to build secure attachment 46:33 Wrapping up Season 3 Thank you so much to everyone who has tuned in over the last three seasons. Please let Nadine know any feedback you have, and we’ll see you very soon for Season 4! Connect with Nadine: Instagram: @nadineselinacoaching [https://www.instagram.com/nadineselinacoaching/] TikTok: @nadineselinacoaching [https://www.tiktok.com/@nadineselinacoaching] Become In Demand Free Course [https://mailchi.mp/c828e9f7acc5/becomeindemand] Apply to work with Nadine [https://forms.clickup.com/9005061187/f/8cbwn23-748/Y9J32PRFHTD5A0D1YZ]

16 Apr 2026 - 47 min
episode You Were Never Meant to Live an Average Life, It’s Time to Go Bigger artwork

You Were Never Meant to Live an Average Life, It’s Time to Go Bigger

This is for the person who knows they are meant for more but keeps holding themselves back from actually going for it. In today’s episode, Nadine speaks directly to the person who can feel they are sitting on the edge of their next level but hasn’t made the move yet. The one with big ideas, constant thoughts about doing more, and a deep knowing that the life they are living right now is not their full potential. She breaks down the reasons people stay where they are, even when things are good. She introduces the concept of fear setting so that when these practical and mindset blocks come up, you know exactly how to overcome them. Timestamps 00:00 Why living an average life is not for you 05:24 Making a change even when you’re scared 06:09 Leaving a secure career and backing yourself 09:19 Rebuilding everything even when it was working 12:01 Why making changes when things are good feels harder 13:27 How fear of judgement keeps you stuck 18:33 The fear of failing in front of other people 29:07 Why fear setting works better than goal setting 32:34 Building a business that allows you to travel 37:59 Boundaries and managing client intake 41:42 Planning for doubts before they happen If this episode resonated with you, make sure you are following the podcast so you don’t miss next week’s episode! Connect with Nadine: Instagram: @nadineselinacoaching [https://www.instagram.com/nadineselinacoaching/] TikTok: @nadineselinacoaching [https://www.tiktok.com/@nadineselinacoaching] Become In Demand Free Course [https://mailchi.mp/c828e9f7acc5/becomeindemand] Apply to work with Nadine [https://forms.clickup.com/9005061187/f/8cbwn23-748/Y9J32PRFHTD5A0D1YZ]

9 Apr 2026 - 43 min
episode The 1% Leadership Framework That Makes Clients Choose You artwork

The 1% Leadership Framework That Makes Clients Choose You

This is why clients hesitate to buy from you even when your results are undeniable. You can have the testimonials, the client wins, the proof that your work changes lives… and still feel like people are taking forever to say yes. This episode breaks down the real reason behind buyer hesitation and why it has nothing to do with your offer or your messaging alone. Nadine discusses what actually drives premium buyers to invest and why positioning is the missing piece in most businesses. She shares how buyers have become more discerning, what your “authority edge” really is, and why selling your method is far more powerful than selling a result. Through personal stories and client case studies, you’ll start to see exactly where your messaging is falling flat and how to fix it. Timestamps 00:00 The real reason buyers hesitate even when your work is incredible 03:21 What positioning really means in your business 04:23 Why today’s buyers care more about integrity more than ever 06:07 Why you need to sell your method, not just the result 09:02 Nadine’s story on pricing and stepping into higher value 17:56 A client case study on pricing and transformation 21:35 Why your method matters more than your offer 24:17 Turning off autopilot in your content and sales 28:25 Why disqualifying people will actually grow your business 33:03 The 1% Leadership Framework explained 40:10 Getting paid premium for work that truly matters If this episode resonated with you, make sure to follow the podcast so you never miss an episode. Share this with someone who is struggling to sell their offer despite getting results, and if you haven’t already, leave a rating or review as it helps more people find the show. Connect with Nadine: Instagram: @nadineselinacoaching [https://www.instagram.com/nadineselinacoaching/] TikTok: @nadineselinacoaching [https://www.tiktok.com/@nadineselinacoaching] Become In Demand Free Course [https://mailchi.mp/c828e9f7acc5/becomeindemand] Apply to work with Nadine [https://forms.clickup.com/9005061187/f/8cbwn23-748/Y9J32PRFHTD5A0D1YZ]

2 Apr 2026 - 42 min
episode Embody Who You Say You Are and Watch Your Business Transform with Shona Denovan artwork

Embody Who You Say You Are and Watch Your Business Transform with Shona Denovan

Embodiment is one of the most overused words in the online space and one of the most misunderstood. In this episode, Nadine is joined by Shona Denovan, a life-first business coach, to break down what embodiment actually means in business and why so many people think they’re doing it… when they’re not even close. They talk about how your audience can sense when you’re not fully aligned with what you’re putting out into the world, how to stop diluting your message to avoid offending people, and how to really show people your values instead of just telling them. Timestamps00:00 Intro to Shona01:43 Why selling something you do not live will always feel off08:16 Building self-awareness and identifying where you are out of alignment10:16 Pushing yourself outside your comfort zone14:23 What failures can teach you24:56 The role of mentors in building focus and self-trust32:45 The difference between showing your work and just explaining it40:46 How your everyday life is part of your marketing47:10 Why you need to stop minimising your life and your success48:15 Sharing opinions online and handling backlash with confidence57:31 Where to connect with Shona If this episode resonated with you, take a screenshot and share it on Instagram and tag us with your biggest takeaway! Connect with Nadine: Instagram: @nadineselinacoaching [https://www.instagram.com/nadineselinacoaching/] TikTok: @nadineselinacoaching [https://www.tiktok.com/@nadineselinacoaching] Become In Demand Free Course [https://mailchi.mp/c828e9f7acc5/becomeindemand] Apply to work with Nadine [https://forms.clickup.com/9005061187/f/8cbwn23-748/Y9J32PRFHTD5A0D1YZ] Connect with Shona: Instagram: @unapologeticallyshona [https://www.instagram.com/unapologeticallyshona/] Podcast: She Is The Moment [https://open.spotify.com/show/0kqQ6UKYtINyChWQQzRfBn] Comedy account: @shonadevan [https://www.instagram.com/shonadenovan/]

26 Mar 2026 - 58 min
episode How To Run Your Business Without Letting Emotions Take Over with Lauren Najar artwork

How To Run Your Business Without Letting Emotions Take Over with Lauren Najar

Running a business will test your emotions more than almost anything else. The truth is that even the most successful entrepreneurs experience slow seasons, self-doubt, and moments where everything feels personal. In this episode Nadine sits down with marketing and business strategist Lauren Najar to chat about what actually happens when emotions start running your business. They look at the difference between reacting emotionally vs responding strategically when things slow down. Throughout the conversation they break down practical ways to stay grounded when things feel uncertain: understanding your business numbers, identifying upper limits and learning how to separate your self-worth from sales results. The shop still needs to open every day. And when you learn how to balance emotional awareness with practical action, that is where long term momentum begins. Timestamps: 00:00 Intro to marketing strategist Lauren Najar 03:58 How comparison and overconsumption affect entrepreneurs 05:50 Reconnecting with your purpose when motivation drops 10:30 The trap of constantly chasing numbers and validation 15:52 Using data and numbers as a stabilising tool in business 19:08 Hard work versus intuition when building a business 21:18 Choosing the right mentor and trusting your instincts 26:19 Understanding upper limits in entrepreneurship 32:49 Restructuring your schedule to support business growth 35:17 How to navigate slower seasons in business 41:40 Why you should stop taking sales outcomes personally 48:26 Selling through trust, vision and connection 54:56 Focusing only on what you can control in business 56:05 Three daily non-negotiables that keep your business moving 58:34 Where to connect with Lauren If this episode resonated with you, make sure to follow the podcast on your favourite listening platform so you never miss a new episode. Connect with Nadine: Instagram: @nadineselinacoaching [https://www.instagram.com/nadineselinacoaching/] TikTok: @nadineselinacoaching [https://www.tiktok.com/@nadineselinacoaching] Become In Demand Free Course [https://mailchi.mp/c828e9f7acc5/becomeindemand] Apply to work with Nadine [https://forms.clickup.com/9005061187/f/8cbwn23-748/Y9J32PRFHTD5A0D1YZ] Connect with Lauren: Instagram: @laurennajar [https://www.instagram.com/laurennajar] LinkedIn: Lauren Najar [https://www.linkedin.com/in/lauren-najar-62172920/] Lauren Najar Website [https://laurennajar.com/] Free Sales and Visibility Resource [https://laurennajar.myflodesk.com/nt0xmk710e]

19 Mar 2026 - 59 min
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