Blowing Up Brands

Modernizing Marketing for "Old School" Brands with Nicole Cooke

How do you know when it’s time to “optimize”, or time to rethink your messaging and strategy from the ground up? On this episode of the Blowing Up Brands podcast, exene [https://www.linkedin.com/in/exene-paloma/] talks with Nicole Cooke [https://www.linkedin.com/in/nicoleecooke/], Brand Manager extraordinaire at Renoun Creative [https://renouncreative.com/].  Nicole is responsible for working with our clients to successfully implement the brand and marketing strategies we create together, so she seemed like a great person to talk to for a better understanding of what to expect and how to help ensure success when getting your message out there. We discuss: * the questions to ask when deciding how to approach improving a company’s marketing,  * the ins and outs of modernizing marketing for older, sales-team-driven businesses,  * the myth of the importance of using every platform and channel, * and muchhh more! Thanks for checking it out, and if you dig what we’re doing, well, you know what to do, right? Follow our pod on your platform of choice, on YouTube, and check out our other resources [https://renouncreative.com/resources/] for more cool stuff.

Standing Out in Competitive Spaces with Graham Vosburg - Blowing Up Brands - S01 E03

Even some performance marketers understand the value of brand! 🤯 In this episode of the Blowing Up Brands podcast, exene paloma [https://www.linkedin.com/in/exene-paloma/] of Renoun Creative [https://renouncreative.com/] chats with Graham Vosburg [https://www.linkedin.com/in/grahamvosburg/], Head of Growth Marketing at Techmate [https://techmate.com/], about that. Among other things, they get into: * what Graham had to learn (and unlearn) when moving from a role begun at a small startup to a more specific role in a more established environment, * real life examples of when  foregoing so-called best practices for a stronger voice and more human approach produced better results in digital marketing, * how and why a strong brand and unique voice still matter in a digital world, from small agencies to roofing businesses to B2B SaaS companies, * and a lot more! Thanks for checking it out, and if you dig it, well you know what to do: follow, share, etc.

Letting Go of SEO with Rand Fishkin - Blowing Up Brands - S01 E02

Is SEO dead?? In this episode of the Blowing Up Brands podcast, exene [https://www.linkedin.com/in/exene-paloma/] asks Rand Fishkin [https://www.linkedin.com/in/randfishkin/], Co-Founder of SparkToro [https://sparktoro.com/] and former Co-Founder of Moz, that very question, and his answer might surprise you. They discuss: * the role that SEO plays in the customer journey today (vs 20 or even 5 years ago),  * how to find out where your customers are online, given the changes in digital and search behaviors,  * crafting a content strategy that's primarily geared toward your customer's needs and your business goals, not keywords, * and a lot more! Thanks for checking it out, and if you dig what we're doing, well, you know what to do, right? Follow our pod on your platform of choice, on YouTube [https://www.youtube.com/@renouncreative716/], and check out Renoun Creative [https://renouncreative.com/] for more useful stuff.

Making B2B Brands Less Boring with Brooklin Nash of Beam Content - Blowing Up Brands - S01 E01

In this inaugural episode of the Blowing Up Brands podcast, exene paloma [https://www.linkedin.com/in/exene-paloma/] of Renoun Creative chats with Brooklin Nash [https://www.linkedin.com/in/brooklin-nash/], Co-founder of Beam Content [https://www.beamcontent.co/] about * why folks are so hesitant to use personal stories and relatable content on platforms like LinkedIn (and what they're missing out on), * the real value of well-executed hi-quality branded content in a truly modern marketing mix, * how to get started when setting out to create founder-led expertise-driven content (even if that's not your main driver right away), * and a lotttt more. Thanks for listening, and if you're digging what we're putting out, please follow us on your fave pod platform, YouTube [https://www.youtube.com/@renouncreative716], and at RenounCreative.com [https://renouncreative.com/]