Brand Intelligence

What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global brand, earning recognition with a Brandie Award in the minerals and natural resources sector. Leanne shares insights into the creative process behind the rebrand, including the choice of a bold orange color palette and mining-related motifs that reflect Wyloo's commitment to exploration and sustainability. She highlights how employee engagement was crucial in bringing the brand to life, making them true ambassadors through initiatives like branded swag and social media activations. Listen as William and Leanne discuss the balance between brand governance and creativity, the challenge of rebranding on a tight timeline, and how Wyloo's brand stands out in a competitive industry with its focus on innovation and decarbonization. This episode is packed with valuable takeaways for anyone interested in brand strategy and employee-driven brand success. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com [http://www.intelligencebank.com] Learn more about Wyloo at https://wyloo.com/ [https://wyloo.com/]

On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?" In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforgettable tracks. Listen as some of Marketing’s brightest minds reveal their songs and why they are so significant. Spoiler alert: some of the surprising picks include Weezer’s “Hash Pipe,” The Greatest Showman’s This is Me and Tame Impala’s New Person, Same Old Mistakes. Whether you're a longtime listener or new to the show, this episode will leave you motivated, and who knows—you might even find your own new walkout anthem! Tune in to celebrate the power of branding, creativity, and the unique personalities behind the brands you love. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com [http://www.IntelligenceBank.com]

How can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in marketing. Tune in to learn how AI is transforming the industry without replacing the human touch, and why creativity remains at the heart of brand excellence. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com [http://www.intelligencebank.com] Learn more about Big Red Group at https://www.brx.com.au/ [https://www.brx.com.au/]

How can a thought leadership program help launch an award-winning book and podcast, help define brand positioning and influence revenue? In this episode of the Brand Intelligence Podcast, William Tyree, CMO of IntelligenceBank, sits down with Alex Lamascus, Director of Thought Leadership at Workato to talk about their recent brand campaign that won them a IntelligenceBank 2024 Brandie Award. Alex dives deep into “The New Automation Mindset” and talks about how impactful the program has been.  The integrated launch campaign, which included social media, PR, sales enablement, webinars, bespoke events, and even a podcast, played a crucial role in propelling the book to bestseller status on USA Today, The Wall Street Journal, and Publisher’s Weekly. With coverage from top-tier media outlets like Fast Company, Nasdaq, Ad Age, and ABC News, the "Automation Mindset" program has not only garnered significant attention but also made a substantial impact on Workato’s business, influencing the sales pipeline, improving win rates, and accelerating deal closures. Join us as we explore the strategies behind this award-winning campaign and how it has set a new standard in brand leadership and market influence. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com [http://www.intelligencebank.com] Learn more about Workato at https://www.workato.com/ [https://www.workato.com/]

Still doing manual marketing compliance reviews? You won’t be after hearing how compliance teams are using AI to get the work done 30x faster. will IntelligenceBank's acquisition of Red Marker revolutionize AI content compliance for regulated industries? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and Mark Wood, General Manager of Growth at Red Marker to explore the synergies between the two companies and how their combined capabilities will provide unparalleled compliance checking solutions for regulated industries. We'll discuss the growing importance of AI in marketing compliance, the challenges companies face with manual review processes, and the incredible benefits of automating these checks. Learn how AI can save time, ensure consistency, and improve content velocity, helping brands maintain compliance and avoid hefty fines. We'll also touch on the global trends in regulatory expectations and how businesses can stay ahead by leveraging advanced AI tools. Whether you're a marketer, compliance officer, or just curious about the future of AI in business, this episode is packed with valuable insights and practical advice. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com [http://www.intelligencebank.com]