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Branding Personal

Podcast by Melbourne Social Co

English

Business

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About Branding Personal

The podcast for marketers who want to build their personal brand, grow their network and get ahead in their careers. Hosted by Rosie Chong and Ebony Coatsworth, powered by Melbourne Social Co.

All episodes

13 episodes

episode How to Get Noticed at Work | Your IRL Personal Brand artwork

How to Get Noticed at Work | Your IRL Personal Brand

Welcome back to Branding Personal! On today’s show, we are taking our conversation offline and chatting about your personal brand IRL. Sharing how you can increase your visibility, gain more trust and respect. https://www.linkedin.com/in/stephaniebrowncareercoach?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app BUT FIRST... you’re doing amazing, sweetie! ✨ Rosie shouted out Crust by Carson [https://www.tiktok.com/@crustbycarson?lang=en] ✨ Ebony is obsessed with Miranda Davidson [https://www.tiktok.com/@mirandadavidso?lang=en] 🎧 Got a personal branding dilemma? We want to hear from you! Send us a voice recording with your question to ⁠ebony@melbournesocialco.com.au⁠ , and we might feature it on the show. The Challenge: This week’s challenge is about identifying your gaps, and understanding how you want to make tweaks to your own personal brand to obtain the perception in the workplace that you want.

26 Aug 2025 - 52 min
episode Q+A How to Find Your Niche and Grow Your Personal Brand | Ask Us Anything artwork

Q+A How to Find Your Niche and Grow Your Personal Brand | Ask Us Anything

Welcome back to Branding Personal. In this episode, we answer your personal branding questions, from growing on new platforms to finding or changing your niche. ⁠Join our closed Facebook Group⁠ [https://www.facebook.com/groups/9472626996131679/] Follow Branding Personal on ⁠TikTok ⁠ [https://www.tiktok.com/@brandingpersonalpod?is_from_webapp=1&sender_device=pc]  Follow Branding Personal on ⁠Instagram⁠ [https://www.instagram.com/brandingpersonal/?utm_source=ig_web_button_share_sheet] . Connect with ⁠Rosie⁠ [https://www.linkedin.com/in/rosielchong/], ⁠Ebony⁠ [https://www.tiktok.com/@ebony.marketinggirly?_t=ZS-8wZL5VQDAFm&_r=1] and ⁠MSC⁠ [https://www.instagram.com/melbournesocialco/] on socials!

12 Aug 2025 - 38 min
episode The Secrets to Scroll-Stopping Content with Hannah Coombs artwork

The Secrets to Scroll-Stopping Content with Hannah Coombs

Rosie is off this week, but stepping in is Melbourne Social Co’s very own Head of Production, Hannah Coombs , and she’s bringing the goods. Han has been with MSC for almost 6 years and has worked across everything from global campaigns to behind-the-scenes on major TVCs. Today, she’s here to share her top content creation hacks, tips, and tricks to help you show up online and seriously uplevel your personal brand. Follow Hannah on TikTok [https://www.tiktok.com/@hannahcoombsy?lang=en] Join our closed Facebook Group⁠ [https://www.facebook.com/groups/9472626996131679/] Follow Branding Personal on ⁠TikTok ⁠ [https://www.tiktok.com/@brandingpersonalpod?is_from_webapp=1&sender_device=pc]  Follow Branding Personal on ⁠Instagram⁠ [https://www.instagram.com/brandingpersonal/?utm_source=ig_web_button_share_sheet] . Connect with ⁠Rosie⁠ [https://www.linkedin.com/in/rosielchong/], ⁠Ebony⁠ [https://www.tiktok.com/@ebony.marketinggirly?_t=ZS-8wZL5VQDAFm&_r=1] and ⁠MSC⁠ [https://www.instagram.com/melbournesocialco/] on socials!

29 Jul 2025 - 41 min
episode The Worst Hate Comments We’ve Ever Received | Is Showing Up Even Worth It? artwork

The Worst Hate Comments We’ve Ever Received | Is Showing Up Even Worth It?

Welcome back to Branding Personal! On today’s show, we are sharing the worst hate comments we have ever received, how we handle them, whether it has ever gotten to us, and if putting yourself out there is even worth it. We also answer a listener's question about the hardest part of personal branding and how to overcome it.  BUT FIRST... you’re doing amazing, sweetie! ✨ Ebony loves how Shan Kerr [https://www.tiktok.com/@shan.kerr?lang=en] has built a community on TikTok through inclusive and engaging content  🎧 Got a personal branding dilemma? We want to hear from you! Send us a voice recording with your question to ⁠ebony@melbournesocialco.com.au⁠ , and we might feature it on the show. The Challenge: The challenge for this week is to start your Confidence File. It’s a folder, a note in your phone, or even a screenshot album where you save kind feedback, wins you’re proud of, or messages that made you feel seen. This is a great reminder if you get hate or criticism online, and it brings you back to your why.  ⁠Join our closed Facebook Group⁠ [https://www.facebook.com/groups/9472626996131679/] Follow Branding Personal on ⁠TikTok ⁠ [https://www.tiktok.com/@brandingpersonalpod?is_from_webapp=1&sender_device=pc]  Follow Branding Personal on ⁠Instagram⁠ [https://www.instagram.com/brandingpersonal/?utm_source=ig_web_button_share_sheet] . Connect with ⁠Rosie⁠ [https://www.linkedin.com/in/rosielchong/], ⁠Ebony⁠ [https://www.tiktok.com/@ebony.marketinggirly?_t=ZS-8wZL5VQDAFm&_r=1] and ⁠MSC⁠ [https://www.instagram.com/melbournesocialco/] on socials!

15 Jul 2025 - 43 min
episode Confidence, Virality & a Genius Social Strategy | Amy Dickinson artwork

Confidence, Virality & a Genius Social Strategy | Amy Dickinson

Coming up on today’s show, we are sitting down with Amy Dickinson [https://www.instagram.com/amzdicko/] to hear how she approaches content and has leveraged her online presence to build the Social Summit [https://www.thesocialsummit.au/tickets]alongside her sister.  BUT FIRST... you’re doing amazing, sweetie! ✨ Rosie shouted out Agency Owner and Chilli Oil Brand founder, Hayley Westoby.  [https://www.tiktok.com/@hayleywestoby?is_from_webapp=1&sender_device=pc] ✨ Ebony is obsessed with the creator Ailish Silvester [https://www.tiktok.com/@ailishsilvester?is_from_webapp=1&sender_device=pc] , a 27-year-old 9-5 marketer from Sydney. This week’s challenge is inspired by Amy’s confidence and willingness to do the things that feel scary (like randomly signing up for stand-up comedy). Do one thing in the next fortnight that feels scary but exciting!  Get your tickets [https://www.thesocialsummit.au/tickets] to the Social Summit 50% OFF with code MSC50  Follow Amy on TikTok [https://www.tiktok.com/@amzdicko?lang=en] Follow the Social Summit on Instagram  [https://www.instagram.com/thesocialsummit/] ⁠Join our closed Facebook Group⁠ [https://www.facebook.com/groups/9472626996131679/] Follow Branding Personal on ⁠TikTok ⁠ [https://www.tiktok.com/@brandingpersonalpod?is_from_webapp=1&sender_device=pc]  Follow Branding Personal on ⁠Instagram⁠ [https://www.instagram.com/brandingpersonal/?utm_source=ig_web_button_share_sheet] . Connect with ⁠Rosie⁠ [https://www.linkedin.com/in/rosielchong/], ⁠Ebony⁠ [https://www.tiktok.com/@ebony.marketinggirly?_t=ZS-8wZL5VQDAFm&_r=1] and ⁠MSC⁠ [https://www.instagram.com/melbournesocialco/] on socials!

1 Jul 2025 - 45 min
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