Brick by Brick

In this episode, we explore secondary funding for your business. Learn the signs it's time to consider this option, the pros and cons, and how it impacts your acquisition timeline. We also discuss alternative funding methods like personal investments, loans, and revenue optimization. Key takeaways: be transparent with investors, believe in your business, and be prepared to continue operations post-funding.  Timestamps: (00:00) Securing primary investment vs. secondary investment explained. (07:52) Analyzing business strengths, weaknesses, opportunities, and threats. (11:30) Timing with Elevar influenced our chosen direction. (15:46) Moving conversation forward on pursuing secondary funding. (18:07) Startup financing options (24:33) Founders often struggle with the 80/20 rule. (27:07) Money doesn't buy happiness; find fulfilling work. --- Links: Learn more about Brad Redding [https://bradredding.com/] / Connect on LinkedIn [https://www.linkedin.com/in/braddredding/] and Instagram [https://www.instagram.com/bradredding82/] Connect with Nate Winkler on Instagram [https://www.instagram.com/nate.winkler?igsh=MTRoYWMwbWhtZ2Mzbw%3D%3D&utm_source=qr]

In this episode, Brad & Nate dive into company culture. They discuss leading by example, transparency, and investing in your team's growth. Your actions set the tone for the organization so tune in for insights on how to create a winning culture.  Timestamps: (00:00) Your actions define who you are. (04:18) Leaders must be transparent, authentic, and accountable. (07:50) Struggling with micromanaging in leadership and communication. (12:19) Lead with empathy for better leadership impact. (14:36) Good HR practices to prevent potential issues. (17:39) Creating a positive company culture through values. (22:48) Influence of reading and staying informed. (23:42) Respect differing opinions and avoid unnecessary arguments. --- Links: Learn more about Brad Redding [https://bradredding.com/] / Connect on LinkedIn [https://www.linkedin.com/in/braddredding/] and Instagram [https://www.instagram.com/bradredding82/] Connect with Nate Winkler on Instagram [https://www.instagram.com/nate.winkler?igsh=MTRoYWMwbWhtZ2Mzbw%3D%3D&utm_source=qr]

We open up Brad's personal Apple Notes file he's been keeping for years with key learning lessons building Elevar. Listen in as Brad and Nate discuss each and translate into tips you can implement for your own business.  Timestamps: (00:00) Journal of learning lessons shared with listeners. (05:14) Founders may not receive honest feedback (09:00) Empowering leaders and cutting unnecessary expenses. (10:16) Frequent product changes require regular team training. (16:21) Focusing on CRM and automation for growth. (22:07) Customer buying story, emotion, and consistency. (26:29) Understanding personality type for effective task management. --- Links: Learn more about Brad Redding [https://bradredding.com/] / Connect on LinkedIn [https://www.linkedin.com/in/braddredding/] and Instagram [https://www.instagram.com/bradredding82/] Connect with Nate Winkler on Instagram [https://www.instagram.com/nate.winkler?igsh=MTRoYWMwbWhtZ2Mzbw%3D%3D&utm_source=qr]

Dive into the essentials of content creation and audience building. We explore the importance of starting simple and staying consistent, focusing on authenticity, and the power of documenting daily activities. Discover why it's not about the polish, but the value and entertainment you provide. Hear insights on the significance of transparency and personal stories, like overcoming anxiety when posting on LinkedIn. This episode is all about providing value, connecting personally with your audience, and diversifying your content to resonate with more people.  Timestamps: (00:00) Evolving brand image, founder-led content initiatives. (04:33) Start niche, then diversify as audience broadens. (08:37) Algorithm now favors engaging, entertaining content variety. (12:17) Advice on relatable marketing and authenticity. (16:42) Create broad content to draw in audience. (21:08) Entertaining content with subtle product placement strategy. (32:31) Publish content for others' benefit, not self-promotion. --- Links: Learn more about Brad Redding [https://bradredding.com/] / Connect on LinkedIn [https://www.linkedin.com/in/braddredding/] and Instagram [https://www.instagram.com/bradredding82/] Connect with Nate Winkler on Instagram [https://www.instagram.com/nate.winkler?igsh=MTRoYWMwbWhtZ2Mzbw%3D%3D&utm_source=qr]

Comparing NBA draft decisions to starting early vs founding later in life as an entrepreneur. Brad also shares his experience from Philip McKernan's Brave Soul retreat he just got back from with his wife. We explore the importance of understanding our past behaviors, using tools like the "why exercise" and the "mask exercise" to align our true selves with our goals. Tune in to learn tools about powerful personal development that can help in your family, personal, and professional worlds.  Timestamps: (03:53) Entrepreneurial decision: start early vs. being a #2 to learn (then start) (08:59) The importance of time and experience. (12:48) Age and success relationship in entrepreneurial endeavors. (14:47) Why older entrepreneurs have higher probability of success (21:20) Overcoming the "good enough" trap to avoid regret. (23:30) Reflecting on childhood shapes present and future. (29:21) Challenging beliefs, questioning actions, seeking purpose. (31:29) Understanding past's impact on present, striving for improvement. (34:53) Choice between dark and light energy acceptance. (40:46) Reflecting on inability to pause and reflect. (42:56) Recognize anger's impact, seek alignment and love. (49:25) Understand your motivations to succeed. --- Links: BraveSoul / Philip McKernan [https://philipmckernan.com/] Learn more about Brad Redding [https://bradredding.com/] / Connect on LinkedIn [https://www.linkedin.com/in/braddredding/] and Instagram [https://www.instagram.com/bradredding82/] Connect with Nate Winkler on Instagram [https://www.instagram.com/nate.winkler?igsh=MTRoYWMwbWhtZ2Mzbw%3D%3D&utm_source=qr]