Building Trust and Broadband: Marketing Strategies for Rural Connectivity

Strategies for Rural Broadband Success - Insights from Shirley Bloomfield

In this episode, Shirley Bloomfield, former NTCA CEO and current president of Shirley Connected, shares invaluable perspectives on how rural broadband providers can thrive amidst challenges. She emphasizes the importance of storytelling, community engagement, and strategic foresight in building sustainable, impactful services.

Bridging Rural and Urban Economies: Insights on Building Resilient Communities

In this episode, Jill Kuehny from KanOkla Network shares her insights on the challenges and opportunities in rural America, focusing on economic resilience, infrastructure, and community building. Her perspective offers a compelling look at how local initiatives and innovative thinking can transform rural sectors and foster sustainable growth.

Rethinking Marketing and Customer Engagement: Insights from the Rural Subscriber Study

In this episode, Caleb Pashia, CEO of Kingdom Networks, shares how data from the Innovative Systems' Rural Subscriber Study transformed their approach to customer support and engagement. Caleb discusses practical approaches to pricing, bundling, customer satisfaction, and leveraging small marketing teams for big impact, emphasizing that continuous adaptation is key in a competitive landscape.

The Future of AI in Broadband: Strategic Insights from Industry Leaders

In this episode, Scott Alcott, CEO of Innovative Systems and Ned Brody, CEO of Actifai, share their deep expertise on how AI is transforming the broadband industry. Their candid discussion unveils practical applications, the importance of data quality, and immediate steps for companies to stay ahead of the curve.

Building Resilience and Culture in the Face of Cyber Attacks: Insights from Jason Smith

In this episode, Jason Smith, General Manager and CEO of Rainbow Communications [https://www.linkedin.com/company/650657] shares a candid recount of his company's recent cybersecurity incident. He and Brian discuss how their organizational culture and leadership practices helped them navigate a complex crisis, turning a potential disaster into a growth opportunity. A cyber attack is a matter of "it's not if but when", and this episode is full of great advice to help BSP leaders prepare.