EP3 From Seasonings to Community Impact: The Inspiring Journey of Ryan And Nicole Stevenson
Welcome to Buck Stops Here. My name is Greg Buckley owner of Buckley's Auto Care and I get to sit down and chat with other community small business owners, organizations and individuals that make an impact here in the State Of Delaware.
Introduction: In today’s world, many entrepreneurs have found a way to turn challenges into opportunities, and Ryan Stevenson is a perfect example of this. In a recent podcast episode, Ryan shares his journey from a cybersecurity job to building a thriving business and making a significant impact in his community through the Stevenson Foundation.
1. **The Birth of Shore Smoke Seasonings**
Ryan Stevenson’s entrepreneurial journey began in an unexpected way. While working in cybersecurity, the onset of COVID-19 left him with unexpected downtime. Instead of succumbing to the challenges, Ryan’s wife, Nicole, encouraged him to explore selling his homemade seasonings. This suggestion turned into a birthday gift of a business license, setting the stage for Shoresmoke Seasonings. Ryan recalls, "We decided, hey, let's just kind of do it locally and sell some seasonings at some local fairs." This initial step was critical to his business's growth.
2. **Community Support and Growth**
The community played a pivotal role in the success of Shoresmoke. Ryan emphasizes, "The community around us is really what would help drive the business and make it successful." They began by distributing samples, using creative methods like filling jello shot containers. This grassroots approach led to organic growth through word of mouth, showcasing the importance of community support in small business ventures.
3. **Innovative Seasoning Creation**
Ryan’s journey into the world of seasoning was fueled by creativity and experimentation. He started by mixing ingredients he had at home, leading to the creation of his first product, Game Day Seasoning. "The first seasoning we ever had is when it was our game day seasoning. It’s our number one seller," Ryan shares. His approach to developing new flavors is inspired by the dishes he wants to create, making culinary exploration an integral part of his process.
4. **The Role of Influencers and Ambassadors**
As Shore Smoke Seasonings gained traction, Ryan and Nicole leveraged social media and influencers to expand their reach. Ryan notes, "We handed out a bunch of samples to the community... and that was the biggest thing that happens organically locally is just word of mouth." Their strategic partnerships with influencers helped propel Shoresmoke into the limelight, leading to collaborations with major brands and personalities in the food industry.
5. **Lessons Learned Along the Way**
Ryan reflects on the lessons learned during his entrepreneurial journey: the importance of resilience, adaptability, and community. "When you're a small business, you got to kind of figure out what works and what doesn't real quick," he advises aspiring entrepreneurs. His experience serves as a reminder that success often comes from perseverance and a willingness to learn from challenges.
Conclusion:
Ryan Stevenson’s story is a testament to the power of community, creativity, and resilience. From starting a small seasoning business during a global pandemic to making a significant community impact through the Stevenson Foundation, Ryan exemplifies the entrepreneurial spirit. Key takeaways from his journey include the importance of community support, the value of experimentation, and the ability to pivot in the face of challenges. For those looking to follow in his footsteps, remember that the journey may be tough, but with determination and the right support, success is within reach.
Tags: #Entrepreneurship, #Small Business, #Community Impact, #Seasonings, #Culinary #Innovation, #Influencer #Marketing, #COVID-19 #Business Stories.
