CIFF Media

No One Runs Like Prohibited

24 min · 29. apr. 2026
episode No One Runs Like Prohibited cover

Description

Since being founded in 2021, Prohibited has proven to be much more than just a clothing brand. In January, Lewis Bloyce sat down with co-founder Philip Krause to discuss the Fall/Winter 26 collection ‘Back in the Days’, the brand’s DNA, their use of TikTok, and the organic growth of a global following. Alongside pop-ups across cities worldwide, the brand’s running clubs have, for some time, brought together more than 250 participants – extending the universe beyond clothing and into a shared experience. And yes, the running club will return this August during CIFF 67.

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episode The Brands, Ideas, and Momentum Defining CIFF 67 artwork

The Brands, Ideas, and Momentum Defining CIFF 67

Sofie Dolva and Julian Daynov sat down to discuss the season ahead and the many developments shaping the future of CIFF. Beyond the identity and experience awaiting guests in Copenhagen, this season marks a significant milestone in CIFF’s ongoing transformation from a traditional trade fair into a year-round platform serving and supporting the global fashion industry. From 3 - 5 August in Copenhagen, CIFF 67 will bring together leading Scandinavian and international brands, including 66°North, Oakley, Rains, Eytys, Libertine-Libertine, Vans, Merrell, and the return of G-Star, accompanied by a dedicated denim-focused area. The curated line-up also features names such as OperaSPORT, MKDT Studio, Cmmn Swdn, Adnym Atelier, and Envelope1976, alongside major brand houses and agencies including DK Company, Bestseller, Soya Group, Sports Group, Vernon Sport, Blender Agency, Sjöklint Agenturer, and 360 Group. Ahead of CIFF 67, the platform continues to strengthen its international presence through a Paris showroom (23 - 28 June), CIFF Nordic Signatures at 10 Corso Como in Milan (19 - 21 June), and a series of satellite pop-ups across the Netherlands, Belgium, and Poland. Together, these initiatives deepen local relationships, expand CIFF’s global reach, and reflect a clear ambition: to meet the industry where it already operates - not only where it gathers.

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