How Indie Artists Can Unlock Mechanical Royalties and Non-Recourse Advances

Runway’s JV Deal and the Artist Leverage Playbook

The crew breaks down Atlantic Music Group’s 10K Projects backing of Runway Records and what a joint venture really means for artists compared with a traditional major deal. They also dig into contract red flags, ownership, virality versus real fanbases, and why understanding masters, publishing, and recoupment is key to building lasting leverage.Powered by Jellypod AI

How Indie Artists Can Unlock Mechanical Royalties and Non-Recourse Advances

The crew breaks down the new U.S. mechanical royalty changes, why independent artists are losing money by missing PRO and MLC registrations, and how to avoid unclaimed royalties flowing to major publishers. They also unpack non-recourse royalty advances and share a practical five-step blueprint for protecting your catalog and keeping more of your earnings.

Inside the Catalog Gold Rush: Music as an Asset Class

The crew breaks down how billion-dollar funds, private equity, and artist-centric co-ownership deals are transforming music catalogs into serious financial assets. They also unpack what makes a catalog valuable, from clean split sheets and metadata to sync potential, masters vs. publishing, and the risks of selling too early.

Baby Keem, PGLang, and the Business of Ownership

The hosts break down Baby Keem’s Governors Ball headlining moment as a case study in strategic artist development, from rollout timing to feature selection and brand control. They also explore how PGLang, distribution deals, and old-school ownership models point to a smarter path for artists aiming to protect their masters and build real equity.

Tyler, Jay-Z, and the Business of Saying No

The hosts unpack Tyler, The Creator’s famous decision to turn down a Roc Nation deal at Jay-Z’s house, exploring whether it was instinct, stubbornness, or a masterstroke of business strategy.They break down the real economics of independence, from master ownership and merch cuts to building a fanbase strong enough to thrive without a major label.