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Dotted: A Markmonitor Podcast

Podcast by Markmonitor

English

Business

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About Dotted: A Markmonitor Podcast

Welcome to Dotted, a podcast brought to you by Markmonitor because domains are our domain.Whether you're navigating policy changes, tackling online brand security, or strategizing your portfolio, we've got you covered — this podcast is your resource for all things domains.In each episode, we'll explore the strategies, trends, best practices, policies and programs shaping the dynamic world of domains. From cutting-edge industry insights to actionable tips for managing and protecting your corporate domain portfolio, we'll provide you with the tools to stay ahead in an increasingly complex digital landscape.

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2 episodes

episode dotBrand Domains: Strategic Insights for Enterprise Brands artwork

dotBrand Domains: Strategic Insights for Enterprise Brands

Welcome to dotted, the podcast where industry leaders tackle the ever-evolving world of domain strategy with expert insights and actionable advice. Brought to you by Markmonitor, this episode dives deep into the potential of dotBrand domains with your host, Natalie Brownell, and distinguished guests, Chris Niemi, Manager of Strategic Initiatives, and Bonnie Wittenburg, Head of Commercial Strategy. Chris, a seasoned domain industry expert with over 21 years of experience, and Bonnie, a keen mind with nearly three decades in the field, unravel the potential of dotBrand gTLDs for enterprise brands. They explore how these domains can revolutionize branding, enhance security against phishing and cyber threats, and open new frontiers for digital innovation — from localized marketing strategies to future possibilities for seamless integration of Web3 and AI. With the International Corporation for Assigned Names and Numbers (ICANN) preparing for its next application window in 2026, now is the time to understand how dotBrand domains can future-proof and amplify your brand's digital strategy. Whether you're looking to solidify customer trust, outpace competition, or redefine marketing campaigns with bespoke domains, this episode is your roadmap to making strategic moves in the dotBrand domain space. Don't miss this chance to gain industry-leading knowledge and learn how to position your brand as an innovator in a rapidly changing digital world!

25 Apr 2025 - 33 min
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