Ecommerce: #BehindTheScenes

Cafe Femenino Coffee - Solving a basic need while turning the world into a kinder place - Episode #8

Cafe Femenino Coffee - https://cafefemeninocoffee.com/ [https://cafefemeninocoffee.com/] In this interview, I spoke with Lane Mitchell, who talks about coffee farms in underdeveloped countries and seeing the spots for improvement, making the environment a kinder place, plus her chance to empower women with what many consider a basic need - coffee. Thanks also to those of you listening in today. If you have a chance, I’d love to hear from you - growth@user.com [growth@user.com]

Adaya Beauty & Solving A Need For A Niche Plus Matching Product To Audience - Episode #7

In this interview I spoke with Chelsy, who runs Adaya Beauty [https://adayabeauty.com/] - her team is looking to solve a need and provide quality products for Black women. We talked about the importance of simplifying for your audience, plus the potential of using Pinterest as a source of lead generation and traffic to test on and match your product to the audience’s interests. Thanks for joining me - Have you done anything or found success with lead generation or quizzes on traffic sources like Pinterest?

Hidden Gems Agency & Working With Clients To Fulfill Their Vision - Episode #6

In this interview, I spoke with Mario who runs an agency SaaS and works with many platforms, including Shopify. One of the interesting things in this conversation I realized is the amount of potential on the idea of first-generation Americans wanting to pass on their cultural identity to their children.

FRC Clothing & Ecommerce Handholding With Important Safety Gear - Episode #5

In this interview, I spoke with Michael from FRC Clothing, who specializes in safety and protective gear. We talked about being able to guide their customers through the changes in high stakes, the innovation 10 years ago and the change with buying gear, plus learning that getting the shop live was better than perfect.  Thanks for listening - For this I’m interested to hear any handholding you do for your customers. As always you can find me at growth@user.com

FFS Beauty & Transitioning From A Local to International Subscription Ecommerce - Episode #4

In this episode, my colleague speaks with Liz from FFS Beauty (https://www.ffs.co.uk/) a UK-based shaving & body care subscription company. Some of the more interesting aspects are what to think about when going from local to international, top KPIs to track for a subscription business, plus tactics to reduce churn. Thanks for listening - For this I’m interested to hear your thoughts on metrics and KPIs that you track for your business. As always you can find me at growth@user.com