Good Content with Shannon McKinstrie

What an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing more of in 2025. In this episode we’ll be covering: * A behind the scenes look at hitting business milestones! * Staying true to who you are and standing up for what you believe in. * Ethical marketing practices and how things are changing. * Current trends you’ll want to pay attention to when creating content. Links to reels in this episode: * Reel #1: How to Measure [https://www.instagram.com/p/DDKtNZYSQ7G/] * Reel #2: Bec Stewart [https://www.instagram.com/p/C_XQqxQy8KD/] * Reel #3: Dryer Sheet Tricks [https://www.instagram.com/p/C_4Z54LPDy0/] Other episodes you might have missed: * Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies * Episode 027: Let Your True Personality Shine * Episode 029: Tailoring Successful Reel Techniques to Your Niche * Episode 037: Personalization is the Key to Your 2025 Content Strategy Send a message! [https://www.buzzsprout.com/twilio/text_messages/2316884/open_sms] Sign up for Reels Lab [https://shannonmckinstrie.com/reels-lab] Join the Social Squad Society [https://socialsquadsociety.com/] Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram [https://www.instagram.com/shannonmckinstrie]!

Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist. It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark your creativity, so you can start creating content right now.  In this episode we’ll be covering: * Why it’s risky to use ChatGPT to create content for you and how to use it responsibly. * The different ways to use the content prompts and hooks I share with you.. * Three ways to use ChatGPT responsibly in your content: Inspiration and Ideas, Content Repurposing, Tweaks and Editing * Quick tips for using ChatGPT to help with market research and understanding your audience better (PS: You still need to do your own market research!) * How to use ChatGPT for inspiration and ideas while adding your own unique spin.  * Spice up your content, take your existing content and use ChatGPT to make tweaks and edits. Reels in this episode: * Hawaii Reel [https://www.instagram.com/reel/DCaHMASBEeH/?igsh=ZmNycHl5cmdlaDFy] Other episodes you might have missed: * Episode 014: Why Creating Specific Content Leads to Higher Engagement * Episode 035: Turning Inspiration into Unique and Original Content * Episode 036: Maintaining Your Brand Identity When Everything is Trendy * Episode 037: Personalization is the Key to Your 2025 Content Strategy Send a message! [https://www.buzzsprout.com/twilio/text_messages/2316884/open_sms] Sign up for Reels Lab [https://shannonmckinstrie.com/reels-lab] Join the Social Squad Society [https://socialsquadsociety.com/] Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram [https://www.instagram.com/shannonmckinstrie]!

As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content! In this episode we’ll be covering: * How content has evolved over the years and why what used to work, doesn't anymore. * Inviting your audience into your world and the reason personal content resonates so well. * Different ways you can add a unique touch to your own content, with examples! * Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings. * Suggestions for creating timely, personalized content around the holiday season and other current events. Other episodes you might have missed: * Episode 007: Relatability in Everyday Content with Instagram Stories and Reels * Episode 014: Why Creating Specific Content Leads to Higher Engagement * Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels * Episode 024: Is Storytelling the Missing Piece in Your Content? * Episode 026: Start a Signature Series That People Keep Coming Back For Send a message! [https://www.buzzsprout.com/twilio/text_messages/2316884/open_sms] Sign up for Reels Lab [https://shannonmckinstrie.com/reels-lab] Join the Social Squad Society [https://socialsquadsociety.com/] Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram [https://www.instagram.com/shannonmckinstrie]!

In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content. In this episode we’ll be covering: * Data based approaches vs. quick fixes when it comes to your content strategy. * How the quick fixes are where people really struggle with losing their identity. * Leaning too heavily on AI and the impact it has on your content and audience. * Going back to basics when it comes to creating content. * Using the helpful tips you see online while still keeping your brand identity in it. Other episodes you might have missed: * Episode 014: Why Creating Specific Content Leads to Higher Engagement * Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies * Episode 027: Let Your True Personality Shine * Episode 029: Tailoring Successful Reel Techniques to Your Niche * Episode 035: Turning Inspiration into Unique and Original Content Send a message! [https://www.buzzsprout.com/twilio/text_messages/2316884/open_sms] Sign up for Reels Lab [https://shannonmckinstrie.com/reels-lab] Join the Social Squad Society [https://socialsquadsociety.com/] Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram [https://www.instagram.com/shannonmckinstrie]!

This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired. In this episode we’ll be covering: * Leveraging ChatGPT for ideas and repurposing content.  * The ethics of inspiration, AI, and original content ideas.  * Long term strategy of tailoring your content and brand messaging. * Navigating the current digital content landscape. * Sharing your unique perspective and experiences when creating. Other episodes you might have missed: * Episode 024: Is Storytelling the Missing Piece in Your Content? * Episode 027: Let Your True Personality Shine * Episode 029: Tailoring Successful Reel Techniques to Your Niche * Episode 030: Attract New Followers with Talk to Camera Reels * Episode 031: Navigating Content Creation When Everything Feels Overwhelming Links to reels  in this episode: * Reel #1: The look says Anthropology but the receipt says... * Reel #2: Five days of viral hooks for your reels [https://www.instagram.com/p/DBy7p7aRDwS/] * Reel #3: Visual clutter is more exhausting than we realize [https://www.instagram.com/p/DCDO5iuy619/] * Reel #4: Controversial things I say as a registered dietician Send a message! [https://www.buzzsprout.com/twilio/text_messages/2316884/open_sms] Sign up for Reels Lab [https://shannonmckinstrie.com/reels-lab] Join the Social Squad Society [https://socialsquadsociety.com/] Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram [https://www.instagram.com/shannonmckinstrie]!