Cover image of show Growth Stories

Growth Stories

Podcast by Alex Hirsu

English

Business

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About Growth Stories

Join me and top web3 growth leaders for a rapid-fire podcast series, hosted by yours truly, Growth Beast. We’ll dive into the insights and strategies that drive the most successful onchain marketing campaigns—all in 15 minutes or less.

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20 episodes

episode Levva 2.0, 10M $LVVA Incentive seasons, and Building DeFi for the Masses artwork

Levva 2.0, 10M $LVVA Incentive seasons, and Building DeFi for the Masses

In this episode of Growth Stories, we sit down with IsReallyBadMan, GM of Levva, the AI-powered DeFi platform aiming to make yield optimization as simple as pressing a button. We dive deep into Levva 2.0, its mission to simplify DeFi via onchain AI agents, and the way users can participate in a 10 million $LVVA incentive season coming up alongside their Beta Bootstrapping Phase. Dive right in and explore: ✅ How the new Points & Leaderboard system works ✅ Why 200,000+ users signed up pre-launch ✅ How AI automation will manage portfolios end-to-end ✅ What their plans are for full launch after the Beta season 👉 Listen now. Mint the episode as an NFT badge and 1,000 points during the Levva 2.0 incentive season.

16 Jul 2025 - 19 min
episode How to Market Stablecoin Infrastructure w/ Nicole Schaefer of M0 artwork

How to Market Stablecoin Infrastructure w/ Nicole Schaefer of M0

Discover how M0's Senior Marketing Manager Nicole Schaefer turned a provocative slogan into a standout brand campaign with "Everything is a Bank." In this episode, Nicole breaks down the strategic thinking behind their bold messaging, reveals how to effectively segment and market to crypto builders, and shares the metrics that actually matter for Web3 brand growth.Learn why M0 chose to challenge conventional crypto messaging, how to tailor your approach for developers vs. decision-makers, and why exclusive dinners outperform expensive happy hours for B2B relationship building. Nicole also dives into the evolving NYC crypto scene and emphasizes why data should drive every marketing decision.Perfect for Web3 marketers, CMOs, and founders looking for proven strategies in the stablecoin and infrastructure space.

7 Jul 2025 - 13 min
episode "I Was Disappearing in Crypto Bro Culture - Until I Built Something Just for Me" (with Winny of Chipped) artwork

"I Was Disappearing in Crypto Bro Culture - Until I Built Something Just for Me" (with Winny of Chipped)

Winny, founder of Chipped (the NFC-enabled press-on nail company), shares how she went from losing her femininity in crypto's "bro culture" to building a product that's redefining what tech accessories can be - and landed a collaboration with Paris Hilton along the way. In this episode, you'll learn: - How a personal hack (putting NFC chips in acrylic nails) turned into a business - The story behind Chipped's collaboration with Paris Hilton - How their NYC Fashion Week pop-up drew 600 people in 2 days - Why building in public and sharing struggles openly created a community of women rooting for the brand - Her advice on choosing brand partnerships (and why they limit collabs to 3 per event)

26 May 2025 - 12 min
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