He Quit a Top Ad Agency to Bet on a Category That Didn't Exist | Rei Lalo, TRIHARD
If you've been telling yourself you'll start the thing "when you're ready," this episode is for you.
Rei Lalo had a stable job at McCann — one of the biggest ad agencies in the world. He'd been promoted twice in three years. He had a clear ten-year trajectory, a real salary, and the kind of resume that opens doors for the rest of your career.
He walked away from it.
With no college degree, no credibility in the industry he wanted to enter, and some savings, he started building TRIHARD — a hair and skincare brand for athletes. Six years later, it's in over Dick's Sporting Goods stores across the country, used by Olympic swimmers, and has raised ~$5M.
In this conversation, we get past the highlight reel. Rei tells us about the rounds that almost didn't close and what it really took to break free from corporate. The voice in his head that is against playing it safe — and the question he asks himself every time he's tempted to hold back.
If you're in the comfortable job dreaming about the uncomfortable one, this is the conversation you didn't know you needed and the best use of your time.
In this episode, you'll learn:
* How to know when it's time to quit a stable job
* How to fundraise without experience or a track record
* How to take action before you feel ready
* How to build a brand in a category that doesn't exist yet
* How to make the worst-case scenario work for you instead of against you
* How to think about financial risk when you're starting from scratch
* How to keep going when investors push back
* How to build resilience from injury, setback, or rejection
* How to listen to your gut when everyone around you says to play it safe
* How to live with a decision that scares you
Three takeaways for the founder you might become:
1. The "right time" doesn't exist and is a story your fear tells you
2. Your worst case is almost never as bad as you think
3. Regret compounds faster than money does
Connect:Rei Lalo: on LinkedInTRIHARD: trihard.com / @wetrihard
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