How Do I Podcast?

From 0 Followers to Hundreds of Thousands of Views with Lu and Loz from Ready or Not

How do you grow a show when you start with 0 followers and no personal brand?  Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed. From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that people wanted to listen to every single week. But then after diving into the data they noticed one number just didn’t’ add up. So they changed their strategy … Now they get thousands of views on every reel, their audience co-create their shows and today they’re sharing exactly what they pay attention to now every single week and all of the things they wish they knew years ago. We chat about:  🎙️ What type of episode grows your show (and builds cult audiences) the fastest  🎙️ The best way to secure partnerships when you are just starting out  🎙️ How to leverage AI, trial reels and social media to grow your podcast  Follow Ready Or Not over at - https://www.instagram.com/readyornot.pod/ [https://www.instagram.com/readyornot.pod/] Follow Lucinda here - https://www.instagram.com/lucindamckimm_/ And Loz here - https://www.instagram.com/laurentreweek_/ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ [http://www.instagram.com/alyciachapman_] or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast [https://www.youtube.com/@HowDoIPodcast]

200 Million Downloads & A Netflix Deal with Jemma from The Psychology of Your 20s

Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything. Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about.  We chat about:  🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do 🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media) 🎙️ How she built a podcast that people actively recommend to their friends You’ll hear:  0:00 - Jemma’s story before the huge success (you might see yourself in this one) 7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off 9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS 12:30 - What Jemma would fix first if your podcast isn’t growing 17:07 - Ways to turn passive listeners into an engaged community 21:05 - Structuring your episodes to keep people listening all the way through 26:06 - Why criticism might just mean you’re doing something right 33:43 - The Netflix Deal! 38:24 - What had to change about the podcast to operate at a Netflix show level 41:41 - Does Netflix have any input into Jemma’s topics? 43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners 48:30 - The psychology behind build trusting and rapport with your online community 52:57 - What Jemma would do differently if she started her podcast again today 56:00 - The podcast Jemma keeps coming back to (she’s listened to all 700+) 57:02 - Her one piece of advice that she wants every podcaster to hear Connect with Jemma on her IG @thatpsychologypodcast (https://www.instagram.com/thatpsychologypodcast/ [https://www.instagram.com/thatpsychologypodcast/]) Listen to The Psychology of Your 20s on Spotify (https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837 [https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837]), Apple (https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078 [https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078]), YouTube (https://www.youtube.com/@thepsychologyofyour20s [https://www.youtube.com/@thepsychologyofyour20s]) or Netflix (https://www.netflix.com/title/82670765 [https://www.netflix.com/title/82670765])! If you want to hear more about getting podcast brand deals, listen to my episode with Madelyn Carafa on Spotify (https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF [https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF]), Apple (https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160 [https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160]) or YouTube (https://www.youtube.com/watch?v=PZmy-1JMQxE [https://www.youtube.com/watch?v=PZmy-1JMQxE]). If you’re ready to take action from this episode - Download the Debrief here -  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ [http://www.instagram.com/alyciachapman_] or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast [https://www.youtube.com/@HowDoIPodcast]

Every Podcast Needs THESE 3 Things to Grow with Grace Miller from Diary of a CEO - PART TWO

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world?  Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribers. If you haven’t listened yet head over to Apple - https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578 [https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578] Spotify - https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=46caa89fbddd4694 [https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=46caa89fbddd4694] Or watch on Youtube - https://youtu.be/v32vjCgywMw?si=A-FSvFW99mT4BhUK [https://youtu.be/v32vjCgywMw?si=A-FSvFW99mT4BhUK] Today we’re talking about  🎙️What social platforms that have driven the most growth for Diary of a CEO  🎙️How the team are using AI tools (this will surprise you!)  🎙️Should you script your podcast? 🎙️The ideal length of time for YOUR podcast Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ [https://www.instagram.com/graceexperiments/] and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller [https://www.linkedin.com/in/grace-miller] Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]

BTS of Diary of A CEO, Billions of Views and 16 MILLION YT Subscribers with Grace Miller - PART ONE

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views. *_The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. _* You’ll hear CHAPTERS * 00:00:00 Why we got Grace Miller on the show * 00:02:19 What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself * 00:03:58 The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests) * 00:05:45 What you can learn from Taylor Swift about podcasting * 00:08:22 Where to start if you want to build a culture of experimentation * 00:10:07 How to use end screens to get more views on Youtube * 00:11:52 The three things the foundation of every great show has * 00:12:58 How to make your podcast memorable * 00:14:35 If you want new listeners to stay you need to do this * 00:20:15 Should you have NEW topics and guests all the same time? * 00:23:35 Why Diary of A CEO removed microphones * 00:26:25 What Grace would do first if her first objective is to grow a podcast * 00:28:58 The best social strategies for podcasting * 00:30:43 What Grace and the Diary of A CEO team did to build community early on * 00:34:26 Where you should focus in 2026 * 00:35:08 How to build a community even if you have ZERO followers * 00:36:30 Using AI to help you grow your social media and podcast * 00:38:18 The number of thumbnails Diary of a CEO tests and how you can see every single variation * 00:40:20 The #1 Rule for creating thumbnails * 00:41:42 Why just copying someone elses thumbnail doesn’t work * 00:45:32 The best strategy for Youtube that most people don’t know about * 00:50:27 Do shorts hurt your main channel? * 00:51:22 How to get people to watch your long form content * 00:54:40 What’s coming up next week Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

The $5Mil DM Strategy: How Creators Are Making Money Without Big Audiences with Natasha Willis

Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies. This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast. We chat about:  🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients 🎙️Her exact strategy behind Amy Porterhouse’s Instagram funnel 🎙️Which channels have the highest conversion rates for podcasts You’ll hear:  0:00 - The number of followers you need to have before you can start making money off your content (it’s way smaller than you think) 2:50 - Natasha’s strategy for Amy Porterfield which would convert 50% of people onto their emailing list 6:23 - Is using AI for DMs going to impact the relationship you have with the audience? 8:23 - Don’t make this mistake with AI automations 11:47 - What else you could be using your DMs for 15:05 - Should you be integrating Chat GPT or other LLMS to help with your copy? 17:10 - Which channels have the highest rate of conversion for podcast + how to package your podcast like an offer 21:22 - Which is better: reels or carousels? 22:33 - Are your freebies beginning in the wrong leads? How to get in front of people who want to pay for your product or service 25:54 - How do you use freebies as someone with a high ticket offer  28:27 - What Natasha and her clients are doing differently now versus 6/12 months ago 31:06 - How has people’s behaviour towards AI and automations changed? 33:03 - This business owner has generated over $5million sales from DMs 33:57 - How can people incorporate these strategies for other platforms like LinkedIn, YouTube, TikTok and X 37:10 - What podcast Natasha keeps coming back to and why DM Natasha ‘ALYCIA’ to get the 8 Ways that You Can DM People on Instagram @natashatwillis (https://www.instagram.com/natashatwillis/ [https://www.instagram.com/natashatwillis/]). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ [http://www.instagram.com/alyciachapman_] or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast [https://www.youtube.com/@HowDoIPodcast]