How to Spin It

Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier

This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message. In this episode, I’m joined by Thea de Gallier, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand. Thea shares their journey from journalism, including several years working at the BBC, into freelance communications, and how their experience across digital journalism and content formats shaped their approach to clarity, tone and storytelling. We discuss impact reporting, greenwashing, and the challenges of communicating sustainability in a landscape where regulation is shifting and scrutiny is increasing. Thea reflects on their work with organisations including the World Economic Forum, including time around Davos, and what that revealed about the gap between policy ambition and public understanding. About the guest Thea de Gallier is a communications consultant specialising in impact storytelling and digital content in the climate space. After seven years as a journalist covering social affairs, including time at the BBC, they now work with NGOs, nonprofits and mission-led organisations to make scientific and policy information accessible, engaging and clear. Connect with Thea Thea de Gallier on LinkedIn [https://www.linkedin.com/in/theadegallier/]  Connect with me: LinkedIn [https://www.linkedin.com/in/kasoryal]: Kayleigh-Anne Soryal Website: https://www.love-comms.com  [https://www.love-comms.com%20/]

Measurement and PR: Proving the Value of Your Work with Marianne Morgan

This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts. In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR. Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how insight can help you stay on track, strengthen decision-making, and show the worth of your work without everyone needing to become a “data person”. The conversation also explores Marianne’s current work at the ICO and how evaluation supports communications around complex and sensitive issues. Marianne also reflects on returning from maternity leave, moving into a specialist role, and how developing deep expertise can open new paths in a PR career. About the guest Marianne Morgan is Insights and Evaluation Lead at the Information Commissioner’s Office (ICO) and a former board director of the Association for the Measurement and Evaluation of Communications. A trusted voice within the communications industry and an active contributor to Women in PR, Marianne's 20 years agency-side saw her develop a data and insights department from scratch, before moving into the public sector. Connect with Marianne on LinkedIn [https://www.linkedin.com/in/mariannemorgan/]. Mentioned in the episode: The Ripple Effect - Communicating with empathy after a data breach [https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/security/communicating-with-empathy-after-a-data-breach/] Better Records, Together - Connecting people with their care story [https://ico.org.uk/about-the-ico/campaigns/better-records-together/analysis-of-our-survey-research-into-accessing-care-records/] Connect with me: LinkedIn [https://www.linkedin.com/in/kasoryal]: Kayleigh-Anne Soryal Website: https://www.love-comms.com  [https://www.love-comms.com%20/]

Relevance and Perspective: Building Brands with Shilpa Saul

This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room. In this episode, I’m joined by Shilpa Saul, Partner at The Unmistakables, to talk about relevance, power, and how brands and organisations can create work that truly connects with people. Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become relevant to more people, not just people like them. The conversation explores internal and external relevance, from workplace culture, pay, progression and power dynamics, to brand behaviour, cultural engagement and when taking a stance helps or harms. About the guest Shilpa Saul is Director at The Unmistakables, where she works with brands and organisations to help them become relevant to more people, internally and externally. She brings over 25 years of experience from fast-paced agency and in-house roles. Connect with Shilpa Shilpa Saul on LinkedIn [https://www.linkedin.com/in/shilpasaul/] The Unmistakables website [https://www.theunmistakables.com/] & insights [https://www.theunmistakables.com/learning] Connect with me: LinkedIn [https://www.linkedin.com/in/kasoryal]: Kayleigh-Anne Soryal Website: https://www.love-comms.com  [https://www.love-comms.com%20/]

Ambition and Burnout: Building a Different Way of Working with Lee Griffith

This episode is about ambition and what it’s like to operate for years in high-pressure communications roles. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that led her to retrain and build a different way of working. Lee spent nearly two decades working in communications across large public sector environments most recently as a Communications Director. We talk about advising leaders, navigating expectations in PR, and the judgement calls that come with senior roles. The conversation also explores her decision to step away from corporate life, retrain as a coach, and how she now supports people to (un)learn leadership, ambition and responsibility in work and life. About the guest Lee Griffith is the founder of sunday skies. After almost 20 years in senior communications roles across large public sector organisations, Lee retrained as a coach and now works with people who care a lot to (un)learn the rules that were never written with them in mind, so they can lead, work and live on their own terms. Connect with Lee Lee Griffiths on LinkedIn [https://www.linkedin.com/in/leegriffith/] (Un)learning Life on Substack [https://unlearninglife.substack.com/] sunday skies website [https://www.sundayskies.com/] Connect with me Kayleigh-Anne Soryal on LinkedIn [https://www.linkedin.com/in/kasoryal] love comms website [https://www.love-comms.com/]

How to Spin It: Christmas Special with Hannah Sharratt

Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with someone who really knows the season. In this episode, I’m joined by Hannah Sharratt, Associate Director at Axe + Saw, a multi-award-winning independent creative agency. Hannah began her career in travel PR before moving into global roles at Ogilvy, where she worked on Coca-Cola’s Christmas activity and Cadbury. She now brings that experience into the independent agency world, working on clients like Spotify and Vinted. We talk about this year's best, worst and surprising Christmas adverts, and Hannah's experience in the area. About the guest Hannah Sharratt is an Associate Director at Axe + Saw. A Cannes Lions Grand Prix winner with over a decade of experience in earned media, Hannah has shaped global campaigns across industries – from travel and tech to FMCG – for global powerhouses like Cadbury, Coca-Cola and TUI. She’s also helped cultivate the distinct voices of cult-favourite brands including Yard Sale Pizza, Spotify, Arsenal, and Feeld. Connect with Hannah on LinkedIn [https://www.linkedin.com/in/hannah-sharratt] Visit Axe + Saw [https://axeandsaw.co.uk/] Connect with me: LinkedIn [https://www.linkedin.com/in/kasoryal]: Kayleigh-Anne Soryal Website: https://www.love-comms.com  [https://www.love-comms.com ]