If Not Now, When?

Jesse Scheller

In this episode of If Not Now, When?, Joshua Hissong sits down with longtime collaborator and friend Jesse Scheller for a conversation rooted in creativity, impact, and community. If you live in Spokane, there’s a good chance you’ve experienced Jesse’s work, whether you realized it or not. From shaping local brands like Thomas Hammer and Cochinito to contributing to campaigns for Nike and Netflix, his creative fingerprint spans both the local scene and a much larger stage. Beyond the work, Jesse is known for showing up for people. He’s generous with his time, supportive of emerging creatives, and deeply invested in making Spokane a more vibrant place to live and create. This episode dives into his journey, the thinking behind his work, and how he balances big ideas with staying grounded in community.

Peter Sanburn

In this episode of If Not Now, When?, host Joshua Hissong sits down with Peter Sanburn, someone who’s been deeply involved in shaping Spokane’s arts and cultural scene through his work with organizations like Spokane Arts and the MAC. The conversation explores what makes Spokane special — from hidden gems and overlooked spots to the elements that define the city. Peter shares what drew him to Spokane and why he believes there’s still so much potential ahead, touching on the growth of the local food scene, arts community, and cultural landscape. They also dive into some of the bigger conversations happening in Spokane right now, including walkability, public art, and how the city can continue to grow while maintaining what makes it unique. For anyone interested in Spokane and where it’s headed, this is a conversation worth tuning into.

Michael Roos

Today’s guest has a story that goes far beyond football. Michael Roos' journey begins in Estonia and takes him across the world to the NFL, where he spent a decade competing at the highest level with the Tennessee Titans.  But what stands out most isn’t just the career, it’s the mindset. Learning a new language, adapting to new cultures, and embracing pressure became part of who he is. Now in his post-NFL chapter, Michael is back in Spokane, where he played college football at EWU, focused on family, community, and building something meaningful.  From real estate development to launching his brand, Cooked as a Goat [https://cookedasagoat.com/?srsltid=AfmBOoosc0-dELgfhbcxtXcI4gPhLUo1cYwQUNTEpjLKEAhhSgGp-U0-], his approach is simple. Go all in on what matters. This conversation is about reinvention, commitment, and what it looks like to bet on yourself in every season of life.

Blue Stiley – Vulnerability, Resilience & Owning Your Story

On this episode of If Not Now, When?, WE sit down with Blue Stiley—motivational speaker, mentor, and host of the Navigating No podcast—for a powerful conversation about rejection, resilience, and what it really means to lead with vulnerability. From his early years training in martial arts to building a successful fitness business in Seattle, publishing his first book The Sum of 4, and now speaking on stages across the country, Blue has spent his life leaning into challenge and turning setbacks into growth. In this episode, we talk about the “no’s” that shaped him, the mentors that changed his life, and the moment he decided to stop waiting for permission and start showing up fully. If you’ve ever struggled with failure, questioned your next step, or wondered what your “If Not Now, When?” moment might look like, this one’s for you.

Josh Hissong – The Original “If Not Now, When?” Moment

If Not Now, When? is back — and we’re kicking off this new chapter with a conversation that helped shape the show from the beginning. In this relaunch episode, Brennon sits down with longtime friend and creative collaborator Josh Hissong — co-founder of HDG Architecture and one of the driving forces behind Spokane’s design-forward momentum. Together, they reflect on what’s changed over the past six months, where the podcast is headed, and how If Not Now, When? is shifting focus toward the people building Spokane’s future from the ground up. This isn’t just a catch-up — it’s a reintroduction. We dive into Josh’s journey as an entrepreneur, his “If Not Now, When?” moment, and what it means to take a leap on something you believe in. If you’re passionate about community, creativity, and betting on yourself — this one’s for you. New episodes drop monthly on the If Not Now, When? and Spokast feeds.