It's 2PM, Now What?

Why Your eCommerce Site Needs Landing Pages

On episode 8 of "It's 2PM, Now What?" Jessica explains why every eCommerce store needs landing pages - what they are, why they are important for business growth and converting visitors to sales. Landing pages are individual pages on your website who's sole purpose is to convert someone either to a sale, to sign up for your newsletter or download a freebie. Visitors click on your call to action button from your marketing collateral, like an ad, email or social media post, and are interested in learning more about you and your brand. Landing pages offer higher conversion rates compared to standard eCommerce product pages and give your business growth. During the Mom Break, Jessica shares how it's been difficult to fall asleep lately and been bingeing the latest season of Love is Blind. Tip of the Week: Create a pros and cons list when its time to make a big business or life decision. Follow along on Instagram [Instagram.com/2pmmarketing] and visit the website [www.2pmmarketing.com] for more! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Planning Your Holiday Sale & Comparison Traps

On this episode of It's 2PM, Now What? Jessica dives into how an online eCommerce store should plan for their Black Friday Cyber Monday sale. The holiday sales season has the biggest shopping days of the year and if you're a store owner, you need to start planning your sale now. The episode highlights what you should be doing NOW to build your email list, how to plan your offer and what tactics to take on the big day! During the Mom Break, Jessica talks about her latest binge worthy show and why she's unfollowing people who don't inspire her or make her feel less. And, finally, she talks briefly about how comparison is the thief of joy. Download Your Own Ultimate Holiday Sales Planner Here: https://www.2pmmarketing.com/ultimateholidaysalesplanner [https://www.2pmmarketing.com/ultimateholidaysalesplanner ] Follow on Instagram: @2pmmarketing [instagram.com/2pmmarketing] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Stages of Motherhood & Entrepreneurship

On episode 6 of It's 2PM, Now What? podcast, Jessica dives into her family's Disney vacation, the pressures she puts on herself and how the stages of motherhood overlap the stages on entrepreneurship. Her thinking is that each stage of motherhood and entrepreneurship have highs and lows and it's difficult to see the light through the tunnel but that when it's over, you're so proud of your accomplishments and that it wasn't so bad. On the Mom Break this week, we touch on watching something for yourself and to find resources in your area - like the library! Who knew, it's not just for kids?! The tip of the week is to write a weekly to-do list for things that don't necessarily have a deadline but can be done when you have a free moment. It's so important as an entrepreneur to take daily steps to moving your business forward. Links: Disney Planner: Amy Norton [https://www.facebook.com/AmyNMMT2020] Instagram: @2pmmarketing [www.instagram.com/2pmmarketing] Website [www.2pmmarketing.com] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Creating a Plan for My (& Your) Business

In episode 5 of It’s 2PM, Now What? Jessica dives deep into the pressures of motherhood, the intensity of the past few weeks, the mistakes she made when launching her business and how she’s realigning herself in the marketplace and putting her thoughts on paper. Jessica started the business in a baptism by fire way. She didn’t lean into her own strengths and didn’t follow her own advice of having a strategic launch to her business. That’s why she created this Launch Your Business Workbook. [https://www.2pmmarketing.com/launch-your-business-workbook] It helps put all your thoughts in one place so you can strategically launch your business. To get your own workbook, click HERE [https://www.2pmmarketing.com/launch-your-business-workbook]. On the Mom Break for this episode, Jessica talks about how she unwinds with “toxic” reality TV shows and how it’s actually great for her mental health. Tip of the Week: Write down your goals, put them somewhere you can see and do something every day to move you closer to that goal. To download your own Launch Your Business Workbook, click HERE. [https://www.2pmmarketing.com/launch-your-business-workbook] Follow on Instagram: @2pmmarketing [www.instagram.com/2pmmarketing ] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

But Can I Really Do This?

On this episode of It's 2PM, Now What? Jessica dives into dealing with imposter syndrome on her entrepreneurial and motherhood journey. This episode has no tips or tricks for how to overcome these feelings just one woman sharing her experience. She shares what she would tell a friend and that is to put together a plan with small, simple action items and cross them off one at a time. She shares that at the end of each week, she's going to go back and look at everything that's been accomplished and to celebrate those accomplishments. Then on the Mom Break, Jessica shares how she recently started reading the Harry Potter series. She never read it as a child and is diving into it now. And sharing that now's the time to start something new. Tip of the Week: Do one thing for yourself each and every day! Follow on Instagram: @2pmmarketing [www.instagram.com/2pmmarketing] Website: www.2pmmarketing.com/podcast [www.2pmmarketing.com/podcast ] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.